Japanese Fashion: buzzing with spirit and energy in Tokyo
Lee Jay Walker
Modern Tokyo Times
Japanese street fashion is extremely diverse and no single style could ever corner the market and within areas of Tokyo and Osaka, and other major cities, you will have areas which appeal to certain styles. Japan is also a huge market for exquisite global fashion and major companies vie alongside Japanese companies and individual outlets for a slice of the huge market.
The beauty of Tokyo is that different areas contrast greatly and you have noticeable changes within fashion styles. Therefore, you will find greater individualism in Harajuku and Shibuya and both areas have a youthful image and are powerhouses.
This contrasts greatly with Ginza and other fashionable areas like Ebisu and Aoyama which cater for young adults and all age ranges, with the emphasis being high income earners or people with wealth. Ginza is awash with international brands and Japanese brands where the focus is on elegance, sophistication and extreme quality.
Obviously the price mechanism caters for the rich. However, being Japan, then many Japanese ladies and men who may have less disposable income, will also save in order to buy luxury brands.
Harajuku and Shibuya are not just about youthful fashion because both areas connect with Omotesando and within each area the mixture of fashion is amazing. Therefore, you can visit independent companies like 6%DOKIDOKI in Harajuku and within a short distance you will find international and famous Japanese brands.
The fusion of fashion companies and the noticeable change within districts or within a short distance; increases the spice and the creativity of fashion in Tokyo.
This all adds to the high energy of fashion in Tokyo and the spirit of companies like 6%DOKIDOKI and Macaronic are a blessing. Therefore, designers like Sebastian Masuda (6%DOKIDOKI) and Takashi Aoki (Macaronic) have no boundaries and instead their creativity and passion can be felt within the products that they provide.
Issey Miyake, Rei Kawakubo and Yohji Yamamoto provided a strong image for Japanese fashion and their energy was noticeable in the 1980s and onwards. However, the nature of fashion in Tokyo and throughout Japan is changeable and no single designer can express the exuberant fashion which is part and parcel of major cities like Tokyo and Osaka. Instead, the real beauty of Japanese fashion is the collective because Issey Miyake, Rei Kawakubo, Yohji Yamamoto, Sebastian Masuda, Takashi Aoki, Junya Watanabe, Tsumori Chisato, Yoshie Itabashi, Chiharu Kikuchi, and many others; collectively add their own individual style and thinking.
It matters not if one fashion designer is hugely famous or not because fashion is not static and different fashion styles will cater for different markets. Also, the raw energy of designers like Sebastian Masuda and Takashi Aoki merge their free thinking within the unique style of Harajuku.
6%DOKIDOKI is international in thinking and this company relates strongly with their clients in Harajuku and throughout the world. The color schemes and designs of 6%DOKIDOKI and Macaronic sums up the creative nature of both companies.
Fashion also means many things. This applies to a sense of belonging within certain fashion trends, mainstream, individualism, street credibility amongst the hip-hop inspired youth, and so forth.
Irrespective if your favorite fashion company is Comme des Garçons, A Bathing Ape, Uniqlo, 6%DOKIDOKI, SmackyGlam, Candy Stipper, Macaronic, or a multitude of other companies; the importance is that however large or small; or irrespective of stature or design style; each and every company enhances the spirit of Tokyo and Japanese fashion.
If fashion is high on your agenda then Tokyo and Osaka cater for fashion in abundance and the streets of Harajuku in Tokyo and Namba in Osaka are buzzing because of creativity and difference.
The stunning color schemes of SmackyGlam and 6%DOKIDOKI are a million miles apart and this applies to thinking and client base. However, the thinking behind the designs is done with utmost care and imagination and this vibrancy and difference is leading to such energy in Tokyo.
Japan is a Mecca for fashion and Tokyo is awash with creativity and style. The same also applies to Osaka which is also very energetic and this certainly applies to places like Namba. Therefore, this sector will remain vibrant because of the diverse nature of Tokyo and Osaka and it is this diversity which is making the fashion scene tick.