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Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Fashion lovers all over the world know the power of Tokyo because this sector is ultra-competitive and vast sums are spent every year in order to get a piece of the “Tokyo apple pie.” The purpose of all the surveys done by Modern Tokyo Times is to get behind the hype of companies who dominate the international press and media in Tokyo in order to find “the real trends” of this buzzing fashion city. Of course, the surveys are based on individuals who adore fashion and the focus on the third survey remains within the female market.

This survey was based on 100 females who visit the fashion districts of Harajuku and Omotesando. The age group who answered this survey was between 18 and 24 years of age and the common theme was that all adore fashion. Harajuku and Omotesando were selected because both fashion districts are linked together and share this vibrant fashion area of Tokyo.  Also, Harajuku and Omotesando are internationally famous throughout the world and the back streets are awash with trendy boutiques and this fact compliments the extravagant main street which links both districts.

In an earlier survey related to females in the age group of 18 and 26 which was based on fashion throughout Tokyo and not limited to two fashion districts. Then when it came to favorite department stores and shopping malls it is clear that the findings from this survey highlight clear differences.

Therefore, the last survey highlighted that Lumine just came out on top from Marui and Shibuya 109. Laforet Harajuku just came behind these and Isetan was also selected favorably. However, when it came to this survey then only Laforet Harajuku of all the above is based in the districts covered in this survey. Not surprisingly, therefore, the findings for the favorite department store or shopping mall was different.

This applies to Laforet Harajuku dominating and being followed by Parco and Lumine. Lumine was still selected highly and this bodes well for this elegant department store and it was good to see Parco doing well in this survey. After all, it shows that different fashion districts will have certain bias towards individual companies and department stores. After all, everybody that took part in this survey loves the fashion districts of Harajuku and Omotesando. Given this reality then Laforet Harajuku held a distinctive advantage but it was noticeable that nobody highlighted Shibuya 109. This may hint at the rivalry between Harajuku and Shibuya?

Like in the previous two surveys the choice for favorite shops and brands was extremely varied but clearly some companies have been highlighted highly in all three surveys. In the survey based on the 18-26 year old age group throughout Tokyo then last time it was stated by Modern Tokyo Times that “Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.”

 

Also, in the survey before this based on the fashion vibes of Daikanyama and Jiyugaoka in the female age group of 18-30 the survey stated that “Mercury Duo, Zara, Snidel, Topshop, Beams, Laguna Moon, Spick and Span, Ingni, Lowry’s Farm and G.V.G.V., were selected several times with regards to favorite shop and favorite brand. Overall, Mercury Duo was mentioned the most but it was very close and many other companies were selected. This applies to Forever 21, H & M, Gucci, Deicy, Louis Vuitton, Ships, Egoist, Jupiter, Polo Ralph Lauren, United Arrows, John Lawrence Sullivan, Liz Lisa, Sly, Free’s Shop, Stella McCartney, Osmosis, Journal Standard, Adam et Rope, Loungedress, Earth Music & Ecology, Lip Service, Smacky Glam (SmackyGlam), D’issy, Urban Research, Sister, Dazzlin, Miu Miu, Ryza, Jill Stuart, Jeffrey Campbell, Vivienne Westwood, A.P.C., Toga, Frayi D, Rosso, and a few others.”

 

Interestingly, when it came to favorite department stores for females shopping in Daikanyama and Jiyugaoka, it was apparent that Marui, Lumine, and Isetan, were selected the most. After these three then Shibuya 109 and Laforet Harajuku also did well. Therefore, in this survey Parco showed its strongest showing and the findings are very interesting.

Turning back to the favorite brands and shops selected in Harajuku and Omotesando then like previously mentioned you did have a few companies who also showed up well in all three surveys. This notably applies to Topshop, Snidel, H & M, Zara, and Sly.

In this survey the companies that did extremely well applies to Topshop, American Apparel, H & M, Comme des Garcons, Beams, Zara, Togo, Tsumori Chisato, Chelsea, I am I, Bubbles, and Vivien Westwood. The next tier applies to KBF, Opening Ceremony, Ralph Lauren, Marc Jacobs, Forever 21, Journal Standard, Barbie, Dual, Snidel, PoPo, Jouetie, Sly, Wall, and Mina Perhonen. Overall, it is clear from the boutiques selected that the mix highlights the diversity of the survey and this applies to the fact that some internationally famous boutiques were selected alongside some lesser known brands.

The most interesting finding was that many of the boutiques which are highlighted in the international media when it comes to Harajuku fashion weren’t selected. Occasionally individuals did have certain items on that they bought from companies related to “kawaii fashion” but none were selected when it came to favorite shop and brand. Of the trendy companies which do get favorable mentions because of their unique styles then Grimoire and Candy Stripper were selected but overall the profile of major quaint styles weren’t highlighted in this survey.

When it came to the “favorite hair salon” question then Bloc and Shima once more did very well and Shima in every survey keeps on being highlighted favorably. Velo hair saloon also did remarkably well in this survey and other companies like YY, Ultra C, Rosso, and Lili were selected several times.

With each new survey then important findings are being made and clearly certain patterns are emerging. Also, each survey is highlighting the importance of each specific fashion district and the overall strength of department stores is clearly informative. Of course the surveys are limited because of the numbers involved but each new survey is helping to strengthen the collective findings.

In every survey many companies were selected in the third tier and fourth tier and amongst the boutiques which came out near the top it is clear that some common themes are happening. Also, in this survey major international brands like Prada, Issey Miyake, Miu Miu, Chanel, Yves Saint Laurent, and others, were also selected in the third tier and given the age group belonging to 18 and 24 then this showing is powerful.

Also, the diversity of boutiques selected is highlighting the vibrancy of fashion in Tokyo and that the market is ultra-competitive. All females selected in this survey value fashion highly and the fashion styles of women selected applies to mainstream elegant styles, student based fashion, and youth orientated fashion.

http://www.style-arena.jp

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html Laforet Harajuku

leejay@moderntokyotimes.com

http://moderntokyotimes.com

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Posted by on February 4, 2012 in Japan

 

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Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Tokyo fashion is internationally famous and this survey was done online by Modern Tokyo Times. It relates to young ladies aged between 18 and 26 and key questions were asked about favorite places for fashion. All females who took part in the survey were selected once it became known that they regularly shop in trendy parts of Tokyo and that they adore fashion. In total, one hundred females took part and the findings are very interesting because it is fascinating to know the favorite brands and stores in this vibrant city. After all, the fashion market in Tokyo is huge and ultra-competitive.

Every female who took part in the survey resides in Tokyo or the surrounding prefectures of Chiba, Kanagawa, and Saitama. However, each female either studies or works in Tokyo and every single lady does her major shopping in trendy parts of this stylish and ultra-modern city.

Also, according to the survey it is clear that the major fashion districts were the most popular. This applies to Harajuku, Shibuya, Shinjuku, Ikebukuro, Omotesando, and Ginza. Despite this, other areas were also chosen and this includes Jiyugaoka, Aoyama, Daikanyama, Ebisu, Shimokitazawa, Ueno, and other fashion districts in Tokyo.

Another important factor is location because Ikebukuro was especially selected by young ladies who reside in Saitama prefecture and similarly, Ueno was picked by a few individuals who reside in Chiba prefecture. Of course, this wasn’t exclusive to all individuals who reside in these prefectures. However, you did have a noticeable common denominator when it came to young ladies living in Saitama prefecture because Ikebukuro gained from its strategic location.

This isn’t undermining the importance of fashion in Ikebukuro because in recent years this part of Tokyo continues to prosper and expand. Therefore, while the traditional department stores of Seibu Department Store and Tobu Department Store have always been the backbone of Ikebukuro. In recent times Lumine and Esola have given a boost to the younger fashion market. Given this growing angle, Lumine, Esola, Marui, Parko, and other famous stores catering for younger people, have galvanized the buzzing nature of modern Ikebukuro and people from all over Greater Tokyo shop in this fashionable district.

When it came to the question of the most popular fashion stores picked by individuals in the survey, then this part wasn’t so unpredictable. Of course, some of the ladies replied that they prefer individual fashion companies and not major department stores or famous shopping malls. However, for young Japanese, Korean, and Chinese ladies, who reside in the Greater Tokyo region, then Lumine just came out on top from Marui, Shibuya 109, and Laforet Harajuku. Isetan wasn’t far behind and a minor split occurred with the youngest ladies in the 18 to 22 years old bracket especially focusing on the first three places mentioned.

The question related to favorite shop and brand was extremely varied. However, while the majority of ladies selected a single favorite shop others mentioned their number one department store. Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.

In the final tier were many companies and in truth you have too many to mention. However, the list includes Osmosis, Grimoire, Heather, Louis Vuitton, Jeanasis, Journal Standard, Adam et Rope, Kaka Vaka, Opening Ceremony, Celine, Loungedress, D’issy, Urban Research, Frayi D, Rosso, Martin Margiela, Barak, Qosmos, Theory, Theatre Products, Alexander Wang, Ann Demeulemeester, Ingni, Another Edition, Miel Crishunant, and several others. Therefore, the complex nature of the list also highlighted the importance of places like Laforet Harajuku because several companies are located in this shopping mall and the same applies to Lumine and other department stores.

When it came to the “favorite hair salon” then Bloc, D & B, Shima, Za/Za, and Minx were the most popular. After this top selected group you have countless others but it is noticeable that in two surveys done by Modern Tokyo Times that Shima did well in both.

The findings will have limitations but clearly during the second survey related to fashion in Tokyo, it is clear that some similarities applied. This notably applies to favorite department stores, favorite hair salon, and many fashion companies were selected in both surveys but with slightly different results at the top.

Overall, it is clear that the survey highlights the buzzing nature of Tokyo fashion and clearly individuals picked both Japanese boutiques and international boutiques.

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 

 
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Posted by on January 10, 2012 in Japan

 

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South Korean fashion: Kpopsicle, international fashion and Tokyo

South Korean fashion: Kpopsicle, international fashion and Tokyo

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Kpopsicle is a stunning South Korean company which sells stylish clothes and accessories online. The international community is fully aware about the “K-pop music wave” hitting the international community. Therefore, with fashion companies like Kpopsicle, the South Korean “fashion wave” should follow because of the ongoing creativity in this nation.
If you check  http://kpopsicle.com it becomes apparent immediately that this online fashion company is clearly trendy and they are selling quality clothes and accessories. Also, the models highlight the products from many different angles and this is extremely helpful and the website is user-friendly and creates a warm feel. This applies to stylish photography which highlights the style and elegance of Kpopsicle products.

Not only this, but because Kpopsicle is focused on modern and trendy fashion they desire to make the clothes and accessories come alive. Therefore, exquisite models highlight the products which are for sale and images show each item in a stylish and practical way. At all times you can feel the care of this company and the pride they have in their fashion.

Kpopsicle fashion suits modern and elegant ladies irrespective of nation because you have many lovely styles to pick from. This means that Kpopsicle fashion suits the streets of Jakarta, London, New York, Osaka, Paris, Seoul, Tokyo, and in any nation where fashion is adored throughout the world.

Modern Tokyo Times clearly puts an emphasis on Tokyo and other major cities like Kobe, Nagoya, Osaka, Yokohama, and throughout Japan, when it comes to fashion. However, this does make sense because the fashion market in Tokyo alone is one of the largest in the world. Therefore, in major cities like Tokyo and Osaka you will have crème de la crème fashion in many districts.

The streets of Harajuku, Ikebukuro, Omotesando, Shibuya, Shinjuku, and other areas, are buzzing in Tokyo. Obviously other major cities like Osaka and Kobe are amazing places for fashion. In Osaka this notably applies to Namba and the Umeda area which are awash with fantastic boutiques and internet fashion also continues to grow.

This means that Kpopsicle and other South Korean fashion companies have huge potential to spread the creativity of this country which is blessed with a rich history. Also, the K-pop music wave and television series which are spreading to other nations is really creating enormous interest in Korean culture. This means that fashionable ladies in many cities throughout the world are watching the South Korean fashion scene more closely.
Therefore, the elegance and trendy nature of Kpopsicle is showing the buzz and vibrancy of South Korean fashion. This company knows the latest trends and the reputation continues to grow and flourish. Therefore, when you view http://kpopsicle.com it is abundantly clear that the “hype” is factual and this stylish fashion company continues to stay one step ahead by focusing on elegant and stunning products.
In another article which highlighted this buzzing fashion company it was commented that If you check http://kpopsicle.com then you will see a South Korean fashion company which sells vibrant female fashion clothes online. The fashion available clearly matches all the latest styles and trends in the K-pop music scene. Given this, you can see style, elegance, street wise fashion, sophisticated looks and a plethora of styles which suits the modern and trendy lady.”
Kpopsicle takes great care before choosing their products and this applies to material, color schemes, texture, and photo angles to highlight each individual product. Also, Kpopsicle studies the latest fashion vibes in order to make their client base happy and to attract new customers to this stunning online fashion company.

If you adore female fashion then a visit to Kpopsicle is a must!

 http://kpopsicle.com Kpopsicle – STUNNING FASHION AT THE CLICK OF A BUTTON

https://twitter.com/#!/kpopsicle_com/followers  Kpopsicle twitter account

ALL IMAGES FROM  http://www.kpopsicle.com/ AND BELONG TO Kpopsicle

leejay@hotmail.com

http://moderntokyotimes.com

 
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Posted by on December 22, 2011 in ASIA, Japan

 

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South Korean fashion: Kpopsicle, the rise of K-pop and Tokyo fashion

South Korean fashion: Kpopsicle, the rise of K-pop and Tokyo fashion

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

The nation of South Korea keeps on expanding internationally among the younger generation in Asia and now the sounds of K-pop are reaching Europe, North America, and South America. Naturally, the fashion scene will also be watched more closely and with exquisite fashion cities like Tokyo which is internationally famous, it is a great opportunity for South Korean fashion to enter this market and many other markets. Therefore, times are changing and will a South Korean “fashion wave” follow the “K-pop wave?”

If you check http://kpopsicle.com then you will see a South Korean fashion company which sells vibrant female fashion clothes online. The fashion available clearly matches all the latest styles and trends in the K-pop music scene. Therefore, you can see style, elegance, street wise fashion, sophisticated looks and a plethora of styles which suits the modern and trendy lady.

It is only natural that with so much focus on the K-pop scene that adorable fashion will follow on from this in South Korea. Kpopsicle therefore is meeting the hype and surpassing it because a mere glance at their website shows the trendy reality of this extremely fashionable company. Also, the photography of their fashion items from so many different angles is a clear winner and shows the care and style of this stunning fashion company.

In Japan the K-pop scene in Tokyo and other major cities like Osaka, is taking off big time because of groups like Kara, Girls’ Generation, T-ara, After School, Orange Caramel and a host of other groups. Also, BoA who was the first to make it big in Japan many years ago just released a lovely track called “Milestone” and the forerunner of K-pop in Japan highlights the sheer quality of this music scene.

Kpopsicle ( http://kpopsicle.com) would certainly be cherished by the fashion conscious ladies in Japan who visit buzzing fashion districts in Tokyo, Osaka, and other fashionable cities like Kobe. Therefore, the trends on show on the website of this South Korean company would fit in well with the trendy districts of Tokyo, Osaka, Kobe, and throughout Japan.  This applies to Daikanyama, Ebisu, Harajuku, Ikebukuro, Jiyugaoka, Kichijoji, Nakano, Naka Meguro, Odaiba, Omotesando, Shimo Kitazawa, Shibuya, Shinjuku, Ueno, and other fashionable areas in Tokyo. Also, the vibrancy of Umeda and Namba in Osaka would fit in well with this fashion company because you have so many fantastic boutiques in these districts. Therefore, ladies from Tokyo, Osaka, and throughout Japan who adore fashion can feel and see the quality of South Korean fashion at the click of a button.

Of course the market of Kpopsicle is international and aimed at ladies all over the world who adore fashion. The K-pop angle is opening a new door to fashion companies from South Korea because of the visibility of K-pop stars and major markets like Tokyo could easily be tapped into.

After all, you only have to look at the singers and performers in K-pop which have hit the streets of so many nations. These ladies from South Korea in the K-pop scene are extremely beautiful and stylish and the fashion aspect is simply amazing. Therefore, South Korean fashion companies like Kpopsicle have a fantastic opportunity to further spread “Korean Cool” and to highlight the vibrant buzz coming out of South Korea.

K-pop groups and soloists like BoA, Girls’ Generation, Kara, Kan Mi Youn, T-ara, After School, Sistar, G.Na, A-Pink, Orange Caramel (a sub unit from After School) and a host of others are all part of the Korean wave. Given this, the visibility of fashion in South Korea is being witnessed in the streets of Seoul, Tokyo, Busan (Pusan), New York, London, Osaka, Jakarta, and many other major cities throughout the world.

Therefore, fashion companies like Kpopsicle are a click away via the internet, whereby the vibes and energy of South Korea can be seen by the adorable fashion on show. Simply put, this is a website which highlights the buzzing nature of the “Korean wave” and can connect fashion conscious ladies with stunning fashion at the click of a button.

 http://kpopsicle.com Kpopsicle –  STUNNING FASHION AT THE CLICK OF A BUTTON

ALL IMAGES FROM  http://www.kpopsicle.com/ AND BELONG TO Kpopsicle

K-pop groups and soloists

http://www.youtube.com/watch?v=fhseD2tRLUY  Girls’ Generation – Mr. Taxi

http://www.youtube.com/watch?v=KOcCNpdkjG4  Kan Mi Youn – “Paparazzi

http://www.youtube.com/watch?v=jxxoq7uqnbU Orange Caramel– “Shanghai Romance”

http://www.youtube.com/watch?v=wYKhmcNo3C8&feature=related  BoA and new track “Milestone”

http://www.youtube.com/watch?v=2bPhbYl7rV0  T-ara – “Like The First Time”

http://www.youtube.com/watch?v=Nli8waw_5vY  G.na – “Top Girl”

http://www.youtube.com/watch?v=aUVbf_aqU5k&ob=av2n  Sistar – “So Cool”

http://www.youtube.com/watch?v=zYoYoBtLqOY&ob=av2n   Kara – “Step”

http://www.youtube.com/watch?v=bD3LzPp6KDs   A Pink – “Wishlist”

http://moderntokyotimes.com

leejay@moderntokyotimes.com

 
 
 
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Posted by on December 11, 2011 in ASIA, Japan

 

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Tokyo fashion: pulling power of fashion in this dynamic city of creativity

Tokyo fashion: pulling power of fashion in this dynamic city of creativity

Lee Jay Walker

Modern Tokyo Times

6%DOKIDOKI

Tokyo is one of the most powerful cities in the world and the fashion scene continues to flourish and grow.  Also, the international appeal of Tokyo is making major waves because more and more international musicians desire to be linked to this ultra-modern city.

At the same time animation, kawaii culture, cosplay, and a host of other vibrant areas, are rebranding the image of Tokyo because many young people from all over the world are connecting with the “soft power” of Japan.  Therefore, Tokyo and other major cities like Osaka are helping to create “a hip Japan” which appeals to the younger generation.

However, despite the ultra-modern reality of Tokyo and other powerful cities the “old Japan” still survives. Therefore, places like Hakone, Koyasan, Kyoto, Nikko, and a host of other famous places, means that Japan provides something special because of multiple factors and the appeal applies to all generations.

When it comes to fashion then Tokyo is second to none when it applies to choice, exquisite quality, individualism, mainstream fashion and creativity.  Therefore, all major international fashion houses want a slice of the Tokyo “apple pie” and this applies to other powerful cities like Osaka.

Clearly Milan, Paris, New York and London are internationally famous but the same also applies to Tokyo.  However, the beauty of fashion in Tokyo is that indigenous fashion companies and international companies are based throughout the city. 

Therefore, you are spoilt for choice and this applies to major fashion districts like Aoyama, Harajuku, Omotesando, Ginza, Shibuya Shinjuku, Roppongi Hills and other fashion districts like Ikebukuro and Ebisu. Alternatively, you have an abundance of fashion in smaller districts of Tokyo and Daikanyama, Kichijoji, Jiyugaoka, Nakano, Shimo Kitazawa, Naka Meguro and other places provide a more distinctive vibe and each area appeals for different factors.  This, therefore, makes Tokyo unique because you have countless areas to visit and other parts of Tokyo like Ueno have their own distinctive feel and energy.

This reality is attracting major musicians to Tokyo and further afield in Japan. Michael Graham, in his article called Japan and the international music industry highlights this reality. 

Michael Graham states that “From Lady Gaga to Kanye West, there are not many modern pop artists that haven’t done “the Japan thing”. This says a lot about how Japan is perceived to the rest of the world. It’s modern, it’s cool, and it’s fun. If you are trying to show your fans that you are the newest biggest thing then you cannot go wrong with including Japanese style in your video’s and why not?”

“Japan not only brings us some of the latest fashion, technology and art but its music industry is one of the most sophisticated and cutting edge in the world.”

Michael Graham continues by stating that “This trend in music and Japan continues to be ever more present in modern music and does not show any signs of going away. You can look back at earlier artists such as Gwen Stefani because her music videos were covered in Japanese art and style. Gwen Stefani even brought out a clothing range inspired by Japanese clothing and her backing dancers were the Harajuku Girls. Therefore she could not have been anymore Japanese if she had tried.”

“The list seems to be endless of videos or artists that use Japan for style and image and it looks set to continue. I for one cannot get enough of it!”

Therefore, the fashion scene in Tokyo is very potent and the same applies to modern Japanese culture which is making headway internationally and other famous musicians like Courtney Love simply adore Tokyo fashion. 

Aoyama and Omotesando provide sophisticated fashion and both places are full of chic and style because you have endless exquisite boutiques to visit.  At the same time, it is clear that architecture is important and this provides the icing on top of the cake because you can feel the passion, creativity and the buildings match the crème de la crème fashion which is provided by both international and Japanese fashion companies in these two districts of Tokyo.

In Aoyama alone you will find many panache and exquisite fashion companies and this applies to Comme des Garcons, 10 Corso Como, L’eclaireur, Prada, Issey Miyake, Yohji Yamamoto, Artisan, Loveless, Stella McCartney, Mark Jacobs, Bathing Ape, Tsumori Chisato, Diane Von Furstenberg, Undercover, Design Works, Frapbois, and many others like Deuxieme Classe.

The energy of exquisite fashion and individualistic fashion designers can be felt through the entire area which links Aoyama, Omotesando, Harajuku and Shibuya.  In many ways Omotesando represents all the beauty of this area because it links high quality fashion companies with independent and stylish boutiques and in the backstreets you can find “street fashion.” 

Harajuku and Shibuya are global names for the younger international generation and like Michael Graham commented Gwen Stefani was inspired by Japan and her backing dancers were called the Harajuku Girls. Harajuku, therefore, is a major pulling power and the name sells itself.

The independent nature and creative spirit of companies like 6%DOKIDOKI means that the culture of Tokyo is influencing the younger generation in cities like London, Paris, New York and a host of other major cities. Therefore, kawaii culture, cosplay, Dolly-kei, fantasy fashion, Visual kei, Lolita and other trends are changing the image of Japan and independent companies like 6%DOKIDOKI, Grimoire, Macaronic, Candy and others are spreading a unique and distinctive fashion scene.

Internationally famous designers like Issey Miyake, Rei Kawakubo and Yohji Yamamoto provided a strong image for Japanese fashion and their energy was noticeable in the 1980s and onwards.  Yet younger designers and famous individuals are changing the evolving fashion scene and Issey Miyake, Yohji Yamamoto, Sebastian Masuda, Rei Kawakubo, Nobu Kitamura, Junya Watanabe, Takashi Aoki, Tsumori Chisato, Yoshie Itabashi, Kuniko Kato, Chiharu Kikuchi, and others, are all maintaining the freshness of fashion in Japan alongside companies like Grimoire and Candy.

Fashion is not about famous individuals it is about new vibes, new trends, keeping a fresh outlook and not remaining static.  Therefore, Issey Miyake, Sebastian Masuda, Yohji Yamamoto, Takashi Aoki, and other fantastic designers add their own individual spark and energy. This spark in turn reaches far and wide and continues to draw in new designers who constantly maintain the freshness of fashion in Japan. Also, every so often unique designers emerge like Sebastian Masuda and they come along and bring a new angle and edge and each individual designer compliments the entire fashion industry.

Sebastian Masuda

6%DOKIDOKI, Candy, Grimoire, Macaronic, Metamorphose temps de fille, Alice and the Pirates, and other unique fashion companies are maintaining a bright spark. This energy can be felt internationally because the energetic vibe that they are creating is enabling Tokyo fashion to reach out to the international community.

Nobu Kitamura and Gwen Stefani sum up the nature of fashion because while Nobu Kitamura and Hysteric Glamour was influenced heavily by American culture.  The singer Gwen Stefani is fascinated by Japanese culture and in her song she sang “My boyfriend bought me a Hysteric Glamour shirt. They’re hard to find in the States, got me feeling couture.”

The influence of cross cultural fashion and unique fashion companies can be found throughout Tokyo.  Therefore, irrespective if you are an avid fan of Tracy Reese, Hysteric Glamour, Prada, SmackyGlam, Grimoire, Metamorphose temps de fille, 6%Dokidoki, Comme des Garcons, Macaronic, Alice and the Pirates, 10 Corso Como, L’eclaireur, Issey Miyake, Yohji Yamamoto, Candy, Artisan, Loveless, Stella McCartney, Mark Jacobs, Bathing Ape and many other amazing fashion companies, the simple fact is that you have choice in abundance in Tokyo.

In another article I wrote about fashion I stated that “Kawaii culture in Tokyo goes back several decades but this unique style which belongs to Japan continues to develop and modify.  6%DOKIDOKI is part and parcel of kawaii culture and the ongoing vibrancy of this unique style. However, Sebastian Masuda does not pertain to any single style because he is a creator and styles come from 6%DOKIDOKI.  Therefore, Sebastian Masuda is not a follower of fashion but he is a rare creator of fashion and styles.”

Therefore, it matters not what the fashion label is because fashion for some companies can never be fully pinned down because they are always evolving.

Tokyo is set to continue and prosper in the fashion sector and the international image will also grow because of the vibrant nature of modern Japan. Therefore, the magnet of Tokyo will continue to attract younger generations from all over the world who love fashion and this dynamic and creative city will continue to lead and inspire.

http://www.dokidoki6.com/  (6%DOKIDOKI website)

http://www.metrocity.nl/tokyo/streetfashion/harajuku-fashion/  

http://sebastianz.jugem.jp/  (Sebastian Masuda – also, please read about the Mighty Harajuku Project)

http://candy-nippon.com/

http://www.maruione.jp/en/  

http://yaplog.jp/grimoire-blog/

http://www.smackyglam.com/  

http://tokyofashion.com/

http://www.omotesandohills.com/english/shops-restaurants/index.html

http://6girls.jugem.jp/  

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html

http://www.lov-lab.com/

http://tokyofashion.com/6dokidoki-world-tour-harajuku-kawaii-experience/  (Many images of 6%DOKIDOKI)

http://www.tracyreese.com/c-45-dresses.aspx  

http://sanyo-i.jp  – Sanyo i Store (Sanyo Shokai Ltd)

http://www.macaronic.jp/   

http://tokyofashion.com/candy-sister-fashion-shibuya/  

leejay@modernttokyotimes.com

http://moderntokyotimes.com  

 
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Posted by on July 20, 2011 in Japan

 

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Tokyo fashion: creativity, independent and high fashion

Tokyo fashion: creativity, independent and high fashion

Lee Jay Walker

Modern Tokyo Times

 

Milan, Paris, London, New York, and other major fashion cities in the world, have their own unique styles. However, in Tokyo you have so much variety and when you mix this with the rich environment, huge population and ongoing creativity; then it becomes abundantly clear that Tokyo is one of the best fashion cities in the world.

In truth, it is very difficult to judge which city is the best fashion place in the world because you have so many variables and language issues. Therefore, research may be tainted by geographic and linguistic factors and fashion also depends on individual tastes, influences of culture and other important issues.

However, without a shadow of a doubt Tokyo is amongst the crème de la crème and having visited or resided in other major cities; for example London, Paris, and a host of other famous cities; then at no time have I witnessed such a vibrant fashion scene which exists in Tokyo.

Modern Tokyo Times image

The uniqueness of Tokyo fashion is that you have so many districts to visit and in some of the lesser named districts like Kichijoji, Jiyugaoka, Nakano, Naka Meguro, Daikanyama and Shimo Kitazawa, you also have a vibrant fashion scene which caters for the style of each area and this is the beauty of Tokyo.

Harajuku, Omotesando, Ginza, Shibuya, Shinjuku, Roppongi Hills and Aoyama are more internationally famous and these districts hog the main headlines.  However, the lesser named districts’ enables Tokyo to become such a powerful fashion powerhouse. Also, Ebisu, Ikebukuro and Ueno have their supporters and the west side of Ikebukuro is awash with fashion and the east side is always buzzing and the Lumine shopping complex holds many lovely fashion companies

Modern Tokyo Times image

Aoyama and Omotesando are avant-garde, sophisticated, haute couture and chic places to visit because you have endless exquisite boutiques.  The architecture is also part of the image and in Aoyama and Omotesando the crème de la crème fashion companies are a treasure for Tokyo.

In Aoyama you have stylish and chic fashion companies and this applies to Comme des Garcons, Prada, 10 Corso Como, L’eclaireur, Miyake, Issey, Yohji Yamamoto, Artisan, Loveless, Stella McCartney, Mark Jacobs, Bathing Ape, Tsumori Chisato, Diane Von Furstenberg, Undercover, Design Works, Frapbois, and many others like Deuxieme Classe.

True to the nature of Tokyo then despite Aoyama and Omotesando sharing the same area of Tokyo the client base is different.  This applies to the diversity of Omotesando because in the backstreets you have more independent boutiques and street style fashion can also be found.  Therefore, Omotesando is really diverse and this applies to the layout because Omotesando is between Harajuku and Aoyama and kawaii culture, cosplay and other trends including independent fashion and more casual street fashion is awash in Harajuku.

Therefore, age groups, fashion styles and other factors are unique to each area. However, parts of Omotesando overlap in the backstreets and this factor and the natural buzz of Harajuku can be felt alongside the avant-garde and haute couture of Omotesando.

http://www.smackyglam.com – Smackyglam image

In Omotesando you have many top notch fashion companies and I really love the style and layout of Tracy Reese.  Tracy Reese have lovely styles and color schemes and like SmackyGlam in Lumine in Ikebukuro, and other parts of Tokyo; both these two distinctive companies blend fashion with extreme care about image and the quality is exquisite.

In Harajuku you have an area of Tokyo which continues to grow in stature and international appeal. Sebastian Masuda who is the founder of 6%DOKIDOKI is part of the vibrancy of Tokyo fashion because his creativity and fashion styles have impacted on the “real underbelly of Harajuku.”

Sebastian Masuda – 6%DOKIDOKI

Kawaii culture in Tokyo goes back several decades but this unique style which belongs to Japan continues to develop and modify.  6%DOKIDOKI is part and parcel of kawaii culture and the ongoing vibrancy of this unique style. However, Sebastian Masuda does not pertain to any single style because he is a creator and styles come from 6%DOKIDOKI.  Therefore, Sebastian Masuda is not a follower of fashion but he is a rare creator of fashion and styles.

This in itself adds to the aura of 6%DOKIDOKI and clearly they have a strong appeal within aspects of Tokyo fashion and an international following which loves the vibrancy of this company.

In Shibuya you have a hub of fashion within Shibuya 109 and the vibes of Center Gai and Koen Dori are alive with fashion conscious people.  Shibuya means high octane fashion and the famous crossing is mega busy and the youthfulness of Shibuya and Harajuku can be felt powerfully.

In Shibuya you also have SmackyGlam and you have countless boutiques which include the innovative Candy.  Marui, Parco and other leading stores are based in Shibuya and the Marui store in Shinjuku is a must place to visit because of the style, layout and diverse fashion within this store. 

Modern Tokyo Times image – Lumine

Grimoire is another amazing fashion company and Dolly-kei and other fashion styles can be seen and this store is what makes Tokyo fashion so great. The same applies to 6%DOKIDOKI because you have real venture, innovation and fresh ideas.  Grimoire is managed by the elegant looking Hitomi Nomura and is owned by Naoaki Tobe and this store is on the border of Harajuku and Shibuya.

In Shinjuku and Nishi Shinjuku you have major department stores and this includes Isetan, Keio, Lumine, Marui, Mitsukoshi ALCOTT, Odakyu, Takashimaya and Mylord. Each department store provides quality of the highest and if you are a fashion guru then you need time to check the ample fashion on show.

Modern Tokyo Times image

In another article I stated about Shinjuku that “It is unfair to pick any one individual company because they all have a wide selection of brands and I am more familiar with Lumine but also visit Odakyu and Keio often and my visit to Takashimaya was very pleasurable.  Also, I know that Isetan is widely liked throughout Japan and Mitsukoshi, despite setbacks in Ikebukuro after closing their store, is very different in places like Shinjuku, Nihonbashi and Ebisu. In truth, Ikebukuro clashed too much with the nature of Mitsukoshi and this department store is vibrant in Shinjuku.” 

Marui One in Shinjuku and Isetan are very vibrant and energetic and both stores have amazing fashion on display.  The Marui One is extremely diverse and caters for Tokyo fashion, modern kimono, princess fashion, casual styles, fantasy fashion, Visual kei, Lolita, Gothic, and dreamy fashion.  Therefore, Mauri One is a great shopping experience and Isetan also understands the pulse of Tokyo and Japan and both stores are creative and exquisite. 

6%DOKIDOKI and Sebastian Masuda

Tokyoites will understand the fashion scene and people from all over Japan and throughout the world visit this amazing fashionable city.  The international reputation of Tokyo in the fashion field continues to grow and the countless number of areas to visit is what makes Tokyo fashion so unique and special.

 

http://www.dokidoki6.com/    (6%DOKIDOKI website)

http://www.metrocity.nl/tokyo/streetfashion/harajuku-fashion/

http://shibuyafashion.metrocity.nl/

http://sebastianz.jugem.jp/   (Sebastian Masuda – also, please read about the Mighty Harajuku Project)

http://www.maruione.jp/en/

http://6girls.jugem.jp/  

http://www.parco.co.jp/customer/

http://www.lov-lab.com/  

http://tokyofashion.com/6dokidoki-world-tour-harajuku-kawaii-experience/   (Many images of 6%DOKIDOKI)

http://yaplog.jp/grimoire-blog/

http://www.omotesandohills.com/english/shops-restaurants/index.html  

http://www.tracyreese.com/c-45-dresses.aspx  

http://www.smackyglam.com/

http://sanyo-i.jp    – Sanyo i Store (Sanyo Shokai Ltd) 

http://tokyofashion.com/candy-sister-fashion-shibuya/  

http://moderntokyotimes.com

 
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Posted by on July 2, 2011 in Japan

 

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