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Tokyo fashion in Ikebukuro: the buzz of Ikebukuro fashion and Miu Miu

Tokyo fashion in Ikebukuro: the buzz of Ikebukuro fashion and Miu Miu

Sarah Deschamps, Kanako Itamae and Lee Jay Walker

Modern Tokyo Times

Ikebukuro is awash with fashion and in the last few years this part of Tokyo is re-inventing itself when it comes to stylish boutiques. Therefore, the opening of Miu Miu in the famous Seibu Department Store in late 2011 is mere confirmation that powerful boutiques view Ikebukuro in such a favorable light. This trend continues in 2012 and clearly this district is on “the fashion map” within Tokyo because of the buzzing fashion scene on both the east and west side.

It must be remembered that Ikebukuro train station is the second busiest in Japan and every week millions of people pass through this part of Tokyo. When this is added to the fact that Japanese people like convenience when it comes to shopping, then not surprisingly the fashion dimension within or around Ikebukuro train station is enormous. This reality means that the fashion area is a huge hub and Ikebukuro is also the gateway for people in Saitama prefecture.

Seibu Department Store and Tobu Department Store have a very rich history and both mega-companies, alongside Lumine, Marui, and Parco, are collectively creating a huge fashion district in Ikebukuro. Also, Esola is a lovely place for ladies fashion and you have scrumptious restaurants to eat.

In Esola you have exquisite boutiques which include Actuel, Amphi, Barbie Store, Beardsley Gallardagalante, Blue Bell Market, DouDou, Elleva, FRAMeWORK, Free’s Mart, Jolly Boutique, Muriel & Mercuria, Nuit et Jour Spick and Span, Opaque Clip, Royal Flash, and Turno Jeana.

Lumine, meanwhile, is one of the best fashion outlets in Tokyo and the store in Ikebukuro is a major attraction for Tokyo ladies because of lovely boutiques like SmackyGlam (Smacky Glam) and countless others. Also, the restaurant area in Lumine is a great place to relax and unwind.

Therefore, not surprisingly the fabulous boutique Miu Miu decided to open for business in Ikebukuro. While next year American Eagle Outfitters have also selected to open a store in this fashionable part of Tokyo alongside another store in the environment of Harajuku and Omotesando. This bodes well for the future of Ikebukuro because fashion is very dynamic in Tokyo and areas need to maintain their vibrancy.

In a past article by Modern Tokyo Times about fashion in Ikebukuro it was stated about American Eagle Outfitters that The new store will have three floors of fashion in order to attract the fashion conscious and the international aspect is an added dimension.  American Eagle Outfitters have clearly done their homework because Ikebukuro is a thriving fashion district in Tokyo and redevelopment projects are in the pipeline to further enhance the area.”

“Uniqlo also understands the reality of fashion in Ikebukuro because the future potential of this vibrant district is obvious.  Therefore, Uniqlo will expand their presence in Ikebukuro and this applies to occupying two floors in Tobu Department Store.”

Obviously the same applies to Miu Miu who decided to expand their international operations in the Seibu Department Store in Ikebukuro. Also, the store was designed by Roberto Baciocchi and like usual for Miu Miu they focus on classic concepts and futuristic aspects. Therefore, you can have a lovely shopping experience and envisage the creativity of this exquisite company by viewing the stylish layout and theme of the Miu Miu store.

In the last few years Lumine and Esola have altered the fashion landscape of Ikebukuro and complemented Seibu Department Store, Tobu Department Store, Parco, and Marui. Also, the opening of the Fukutoshin Ikebukuro train station created a new fashion hub in Ikebukuro. This applies to delightful fashion boutiques and other shops which have created a lovely underground hub once leaving the main Fukutoshin Ikebukuro train exit.

The recent opening of Miu Miu and the future opening of American Eagle Outfitters in 2012, alongside the expansion of Uniqlo, is maintaining the vibrancy of Ikebukuro. Therefore, while Ikebukuro might not get the same media exposure, the reality on the ground is very different because Seibu Department Store, Tobu Department Store, Lumine, Marui, Parco, Esola, and other fashion outlets, would enhance any fashion district.

Not surprisingly, Miu Miu and other fashion companies are aware of the ongoing changes in Ikebukuro and future projects which will enhance this part of Tokyo. Given everything, the future of this fashion district is rosy and the elegance of the fashion scene is growing because of the quality of so many exquisite boutiques.

http://www.miumiu.com/it/stores

www.smackyglam.com  –  Smacky Glam

http://www.esola-ikebukuro.com/

http://orizzonti.co.jp/category/actuel/

http://www.barbie-stores.com/

http://www.bluebellmarket.net/index.html

http://www.palgroup.co.jp/brands/doudou/

http://www.turnojeana.jp/

http://www.frees-mart.com/index.html

http://m-muriel.jp/index.html

http://www.elleva.jp/

http://www.frame-works.co.jp/index_n.html

http://blog-s.frame-works.co.jp/ Spick and Span official blog

http://www.jolly-boutique.com/

http://www.world.co.jp/opaqueclip/

http://royalflash-jp.com/pc/home.html

www.smackyglam.com  –  Smacky Glam

http://sanyo-i.jp  –  Sanyo i Store (Sanyo Shokai Ltd)

leejay@moderntokyotimes.com

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Posted by on September 5, 2012 in EUROPE, Japan

 

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Tokyo lifestyle and Ikebukuro: fashion, place to reside, and prime location

Tokyo lifestyle and Ikebukuro: fashion, place to reside, and prime location

Sarah Deschamps, Kanako Itamae and Lee Jay Walker

Modern Tokyo Times

Tokyo lifestyle is extremely rich and choosing an ideal location to reside depends greatly on the demands of the individual. However, if you like the hustle and bustle of a very powerful area in Tokyo then Ikebukuro is a great choice. Also, the great thing about Ikebukuro is that the price mechanism varies accordingly and in the backstreets you will also find a more tranquil way of life.

The fashion angle of Ikebukuro is extremely powerful and this applies to department stores which include Lumine, Esola, Tobu Department Store, Seibu Department Store, Marui, Parco, and others. This means that Ikebukuro feels extremely young and vibrant in the main shopping areas of East Ikebukuro and West Ikebukuro. The central theme is the huge train station which links so many department stores.

Ikebukuro is blessed with several universities and you also have several other institutions which are nearby. This once more means that this vibrant part of Tokyo is blessed with an enormous pulling power. The same applies to Ikebukuro being the “gateway” which links Saitama with this powerful commercial area in Tokyo. Therefore, many individuals who reside in Saitama will pick Ikebukuro being their first major shopping destination in Tokyo. Similarly, many Tokyoites will also pick Ikebukuro because of the fashion angle and the vibrancy of the nightlife.

West Ikebukuro provides a different angle because it is more cosmopolitan and the abundance of fashion is amazing. This applies to utilizing the adorable Tobu Department Store which caters for amazing fashion brands, crafts, delicious food, and so much more. Also, for expats you have a fine selection of international cheese, wine, beer, and other products to make you feel like “home from home.”

Tobu Department Store also connects with Lumine Department Store in several places and both entities enrich each other. After all, both department stores have unique features and for young ladies who adore fashion then Lumine is one of the most popular department stores in Tokyo. Of course Tobu Department Store provides adorable boutiques for people of both sexes and different age groups. However, the price mechanism and nature of boutiques are different with Tobu Department Store having many exclusive boutiques and being more conservative. Meanwhile the trendy buzz and vibe of Lumine appeals greatly to younger ladies (also caters for male fashion) because this company understands the latest trends. Therefore, Lumine selects powerful shops-in-shop companies to be based in their department stores in order to meet the demands of the younger generation.

Esola is another lovely department store for ladies and Marui is also based in West Ikebukuro. Marui like Lumine is also in high demand for fashion lovers throughout Tokyo because both stores are extremely trendy. Meanwhile Esola provides a lovely elegant feel because despite have many exquisite boutiques, it isn’t too sizeable and this provides a lovely shopping experience. Also, within each department store they cater for other products and you have so many places to eat in the same buildings. This is an added bonus because people can unwind with friends and so forth by relaxing in stylish restaurants where the food is scrumptious.

Tokyo Metropolitan Art Space will re-open this autumn in 2012 and once the new design is on view then people will be able to relax in a stylish arena which caters to the cultural angle of Ikebukuro. Japan Traditional Craft Center in Ikebukuro is also a must place to visit for adorable Japanese crafts. This building is connected to Tobu Department Store and opposite Lumine. The Japan Traditional Craft Center provides a wealth of amazing products and this lovely shopping experience is richly rewarding.

In East Ikebukuro you have Parco Department Store and Seibu Department Store along with a host of other fashion companies in the streets of this side of Ikebukuro. Parco is another vibrant fashion zone for the younger generation meanwhile Seibu Department Store caters for a wealth of diverse products. Also, Seibu Department Store is blessed with stunning boutiques and clearly it is a great place to shop.

Also, on this side of Ikebukuro is Sunshine City which caters for shopping, entertainment, an aquarium, museums, observation deck, and hotel facilities. Sunshine City is an enormous attraction and the streets nearby provide a vibrant atmosphere. This applies to anime stores, entertainment, restaurants, nightlife, independent boutiques, and so much more.

Overall, the lifestyle of Ikebukuro is richly rewarding because this part of Tokyo provides so many options to enjoy. Not only this, the housing areas are relatively quiet and relaxing despite being very close to the buzzing central area. Ikebukuro is also very close to Shinjuku, Ueno, Shibuya, Harajuku, and other major parts of Tokyo. The price mechanism of the housing also means that this part of Tokyo is more affordable than most but of course you can also find places which are extremely expensive. Much depends on your purchasing power. Yet when it comes to being a desirable place to reside in Tokyo then Ikebukuro provides a wealth of options.

 

All photo images taken by Modern Tokyo Times 

www.smackyglam.com  –  Smacky Glam

http://www.esola-ikebukuro.com/ 

http://orizzonti.co.jp/category/actuel/ 

http://www.barbie-stores.com/ 

http://www.bluebellmarket.net/index.html 

http://www.palgroup.co.jp/brands/doudou/ 

http://www.turnojeana.jp/ 

http://www.frees-mart.com/index.html 

http://m-muriel.jp/index.html 

http://www.elleva.jp/ 

http://www.frame-works.co.jp/index_n.html 

http://blog-s.frame-works.co.jp/  Spick and Span official blog

http://www.jolly-boutique.com/ 

http://www.world.co.jp/opaqueclip/ 

http://royalflash-jp.com/pc/home.html 

http://sanyo-i.jp    –  Sanyo i Store (Sanyo Shokai Ltd)

http://www.parco.co.jp/customer/ikebukuro/IkebukuroPARCO_FloorGuide.pdf

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on June 24, 2012 in Japan

 

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Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Fashion lovers all over the world know the power of Tokyo because this sector is ultra-competitive and vast sums are spent every year in order to get a piece of the “Tokyo apple pie.” The purpose of all the surveys done by Modern Tokyo Times is to get behind the hype of companies who dominate the international press and media in Tokyo in order to find “the real trends” of this buzzing fashion city. Of course, the surveys are based on individuals who adore fashion and the focus on the third survey remains within the female market.

This survey was based on 100 females who visit the fashion districts of Harajuku and Omotesando. The age group who answered this survey was between 18 and 24 years of age and the common theme was that all adore fashion. Harajuku and Omotesando were selected because both fashion districts are linked together and share this vibrant fashion area of Tokyo.  Also, Harajuku and Omotesando are internationally famous throughout the world and the back streets are awash with trendy boutiques and this fact compliments the extravagant main street which links both districts.

In an earlier survey related to females in the age group of 18 and 26 which was based on fashion throughout Tokyo and not limited to two fashion districts. Then when it came to favorite department stores and shopping malls it is clear that the findings from this survey highlight clear differences.

Therefore, the last survey highlighted that Lumine just came out on top from Marui and Shibuya 109. Laforet Harajuku just came behind these and Isetan was also selected favorably. However, when it came to this survey then only Laforet Harajuku of all the above is based in the districts covered in this survey. Not surprisingly, therefore, the findings for the favorite department store or shopping mall was different.

This applies to Laforet Harajuku dominating and being followed by Parco and Lumine. Lumine was still selected highly and this bodes well for this elegant department store and it was good to see Parco doing well in this survey. After all, it shows that different fashion districts will have certain bias towards individual companies and department stores. After all, everybody that took part in this survey loves the fashion districts of Harajuku and Omotesando. Given this reality then Laforet Harajuku held a distinctive advantage but it was noticeable that nobody highlighted Shibuya 109. This may hint at the rivalry between Harajuku and Shibuya?

Like in the previous two surveys the choice for favorite shops and brands was extremely varied but clearly some companies have been highlighted highly in all three surveys. In the survey based on the 18-26 year old age group throughout Tokyo then last time it was stated by Modern Tokyo Times that “Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.”

 

Also, in the survey before this based on the fashion vibes of Daikanyama and Jiyugaoka in the female age group of 18-30 the survey stated that “Mercury Duo, Zara, Snidel, Topshop, Beams, Laguna Moon, Spick and Span, Ingni, Lowry’s Farm and G.V.G.V., were selected several times with regards to favorite shop and favorite brand. Overall, Mercury Duo was mentioned the most but it was very close and many other companies were selected. This applies to Forever 21, H & M, Gucci, Deicy, Louis Vuitton, Ships, Egoist, Jupiter, Polo Ralph Lauren, United Arrows, John Lawrence Sullivan, Liz Lisa, Sly, Free’s Shop, Stella McCartney, Osmosis, Journal Standard, Adam et Rope, Loungedress, Earth Music & Ecology, Lip Service, Smacky Glam (SmackyGlam), D’issy, Urban Research, Sister, Dazzlin, Miu Miu, Ryza, Jill Stuart, Jeffrey Campbell, Vivienne Westwood, A.P.C., Toga, Frayi D, Rosso, and a few others.”

 

Interestingly, when it came to favorite department stores for females shopping in Daikanyama and Jiyugaoka, it was apparent that Marui, Lumine, and Isetan, were selected the most. After these three then Shibuya 109 and Laforet Harajuku also did well. Therefore, in this survey Parco showed its strongest showing and the findings are very interesting.

Turning back to the favorite brands and shops selected in Harajuku and Omotesando then like previously mentioned you did have a few companies who also showed up well in all three surveys. This notably applies to Topshop, Snidel, H & M, Zara, and Sly.

In this survey the companies that did extremely well applies to Topshop, American Apparel, H & M, Comme des Garcons, Beams, Zara, Togo, Tsumori Chisato, Chelsea, I am I, Bubbles, and Vivien Westwood. The next tier applies to KBF, Opening Ceremony, Ralph Lauren, Marc Jacobs, Forever 21, Journal Standard, Barbie, Dual, Snidel, PoPo, Jouetie, Sly, Wall, and Mina Perhonen. Overall, it is clear from the boutiques selected that the mix highlights the diversity of the survey and this applies to the fact that some internationally famous boutiques were selected alongside some lesser known brands.

The most interesting finding was that many of the boutiques which are highlighted in the international media when it comes to Harajuku fashion weren’t selected. Occasionally individuals did have certain items on that they bought from companies related to “kawaii fashion” but none were selected when it came to favorite shop and brand. Of the trendy companies which do get favorable mentions because of their unique styles then Grimoire and Candy Stripper were selected but overall the profile of major quaint styles weren’t highlighted in this survey.

When it came to the “favorite hair salon” question then Bloc and Shima once more did very well and Shima in every survey keeps on being highlighted favorably. Velo hair saloon also did remarkably well in this survey and other companies like YY, Ultra C, Rosso, and Lili were selected several times.

With each new survey then important findings are being made and clearly certain patterns are emerging. Also, each survey is highlighting the importance of each specific fashion district and the overall strength of department stores is clearly informative. Of course the surveys are limited because of the numbers involved but each new survey is helping to strengthen the collective findings.

In every survey many companies were selected in the third tier and fourth tier and amongst the boutiques which came out near the top it is clear that some common themes are happening. Also, in this survey major international brands like Prada, Issey Miyake, Miu Miu, Chanel, Yves Saint Laurent, and others, were also selected in the third tier and given the age group belonging to 18 and 24 then this showing is powerful.

Also, the diversity of boutiques selected is highlighting the vibrancy of fashion in Tokyo and that the market is ultra-competitive. All females selected in this survey value fashion highly and the fashion styles of women selected applies to mainstream elegant styles, student based fashion, and youth orientated fashion.

http://www.style-arena.jp

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html Laforet Harajuku

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on February 4, 2012 in Japan

 

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Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Tokyo fashion is internationally famous and this survey was done online by Modern Tokyo Times. It relates to young ladies aged between 18 and 26 and key questions were asked about favorite places for fashion. All females who took part in the survey were selected once it became known that they regularly shop in trendy parts of Tokyo and that they adore fashion. In total, one hundred females took part and the findings are very interesting because it is fascinating to know the favorite brands and stores in this vibrant city. After all, the fashion market in Tokyo is huge and ultra-competitive.

Every female who took part in the survey resides in Tokyo or the surrounding prefectures of Chiba, Kanagawa, and Saitama. However, each female either studies or works in Tokyo and every single lady does her major shopping in trendy parts of this stylish and ultra-modern city.

Also, according to the survey it is clear that the major fashion districts were the most popular. This applies to Harajuku, Shibuya, Shinjuku, Ikebukuro, Omotesando, and Ginza. Despite this, other areas were also chosen and this includes Jiyugaoka, Aoyama, Daikanyama, Ebisu, Shimokitazawa, Ueno, and other fashion districts in Tokyo.

Another important factor is location because Ikebukuro was especially selected by young ladies who reside in Saitama prefecture and similarly, Ueno was picked by a few individuals who reside in Chiba prefecture. Of course, this wasn’t exclusive to all individuals who reside in these prefectures. However, you did have a noticeable common denominator when it came to young ladies living in Saitama prefecture because Ikebukuro gained from its strategic location.

This isn’t undermining the importance of fashion in Ikebukuro because in recent years this part of Tokyo continues to prosper and expand. Therefore, while the traditional department stores of Seibu Department Store and Tobu Department Store have always been the backbone of Ikebukuro. In recent times Lumine and Esola have given a boost to the younger fashion market. Given this growing angle, Lumine, Esola, Marui, Parko, and other famous stores catering for younger people, have galvanized the buzzing nature of modern Ikebukuro and people from all over Greater Tokyo shop in this fashionable district.

When it came to the question of the most popular fashion stores picked by individuals in the survey, then this part wasn’t so unpredictable. Of course, some of the ladies replied that they prefer individual fashion companies and not major department stores or famous shopping malls. However, for young Japanese, Korean, and Chinese ladies, who reside in the Greater Tokyo region, then Lumine just came out on top from Marui, Shibuya 109, and Laforet Harajuku. Isetan wasn’t far behind and a minor split occurred with the youngest ladies in the 18 to 22 years old bracket especially focusing on the first three places mentioned.

The question related to favorite shop and brand was extremely varied. However, while the majority of ladies selected a single favorite shop others mentioned their number one department store. Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.

In the final tier were many companies and in truth you have too many to mention. However, the list includes Osmosis, Grimoire, Heather, Louis Vuitton, Jeanasis, Journal Standard, Adam et Rope, Kaka Vaka, Opening Ceremony, Celine, Loungedress, D’issy, Urban Research, Frayi D, Rosso, Martin Margiela, Barak, Qosmos, Theory, Theatre Products, Alexander Wang, Ann Demeulemeester, Ingni, Another Edition, Miel Crishunant, and several others. Therefore, the complex nature of the list also highlighted the importance of places like Laforet Harajuku because several companies are located in this shopping mall and the same applies to Lumine and other department stores.

When it came to the “favorite hair salon” then Bloc, D & B, Shima, Za/Za, and Minx were the most popular. After this top selected group you have countless others but it is noticeable that in two surveys done by Modern Tokyo Times that Shima did well in both.

The findings will have limitations but clearly during the second survey related to fashion in Tokyo, it is clear that some similarities applied. This notably applies to favorite department stores, favorite hair salon, and many fashion companies were selected in both surveys but with slightly different results at the top.

Overall, it is clear that the survey highlights the buzzing nature of Tokyo fashion and clearly individuals picked both Japanese boutiques and international boutiques.

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 

 
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Posted by on January 10, 2012 in Japan

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tokyo fashion: Miu Miu is maintaining the Ikebukuro fashion buzz

Tokyo fashion: Miu Miu is maintaining the Ikebukuro fashion buzz

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Ikebukuro is awash with fashion and in the last few years this part of Tokyo is re-inventing itself when it comes to stylish boutiques. Therefore, the recent opening of Miu Miu in the famous Seibu Department Store is mere confirmation that powerful boutiques view Ikebukuro in such a favorable light.

It must be remembered that Ikebukuro train station is the second busiest in Japan and every week millions of people pass through this part of Tokyo. When this is added to the fact that Japanese people like convenience when it comes to shopping, then not surprisingly the fashion dimension within or around Ikebukuro train station is enormous. This reality means that the fashion area is a huge hub and Ikebukuro is also the gateway for people in Saitama prefecture.

Seibu Department Store and Tobu Department Store have a very rich history and both mega-companies, alongside Lumine, Marui, and Parco, are collectively creating a huge fashion district in Ikebukuro. Also, Esola is a lovely place for ladies fashion and you have scrumptious restaurants to eat.

In Esola you have exquisite boutiques which include Actuel, Amphi, Barbie Store, Beardsley Gallardagalante, Blue Bell Market, DouDou, Elleva, FRAMeWORK, Free’s Mart, Jolly Boutique, Muriel & Mercuria, Nuit et Jour Spick and Span, Opaque Clip, Royal Flash, and Turno Jeana.

Lumine, meanwhile, is one of the best fashion outlets in Tokyo and the store in Ikebukuro is a major attraction for Tokyo ladies because of lovely boutiques like SmackyGlam (Smacky Glam) and countless others. Also, the restaurant area in Lumine is a great place to relax and unwind.

Therefore, not surprisingly the fabulous boutique Miu Miu decided to open for business in Ikebukuro. While next year American Eagle Outfitters have also selected to open a store in this fashionable part of Tokyo alongside another store in the environment of Harajuku and Omotesando. This bodes well for the future of Ikebukuro because fashion is very dynamic in Tokyo and areas need to maintain their vibrancy.

In a past article by Modern Tokyo Times about fashion in Ikebukuro it was stated about American Eagle Outfitters that The new store will have three floors of fashion in order to attract the fashion conscious and the international aspect is an added dimension.  American Eagle Outfitters have clearly done their homework because Ikebukuro is a thriving fashion district in Tokyo and redevelopment projects are in the pipeline to further enhance the area.”

“Uniqlo also understands the reality of fashion in Ikebukuro because the future potential of this vibrant district is obvious.  Therefore, Uniqlo will expand their presence in Ikebukuro and this applies to occupying two floors in Tobu Department Store.”

Obviously the same applies to Miu Miu who decided to expand their international operations in the Seibu Department Store in Ikebukuro. Also, the store was designed by Roberto Baciocchi and like usual for Miu Miu they focus on classic concepts and futuristic aspects. Therefore, you can have a lovely shopping experience and envisage the creativity of this exquisite company by viewing the stylish layout and theme of the Miu Miu store.

In the last few years Lumine and Esola have altered the fashion landscape of Ikebukuro and complemented Seibu Department Store, Tobu Department Store, Parco, and Marui. Also, the opening of the Fukutoshin Ikebukuro train station created a new fashion hub in Ikebukuro. This applies to delightful fashion boutiques and other shops which have created a lovely underground hub once leaving the main Fukutoshin Ikebukuro train exit.

The recent opening of Miu Miu and the future opening of American Eagle Outfitters in 2012, alongside the expansion of Uniqlo, is maintaining the vibrancy of Ikebukuro. Therefore, while Ikebukuro might not get the same media exposure, the reality on the ground is very different because Seibu Department Store, Tobu Department Store, Lumine, Marui, Parco, Esola, and other fashion outlets, would enhance any fashion district.

Not surprisingly, Miu Miu and other fashion companies are aware of the ongoing changes in Ikebukuro and future projects which will enhance this part of Tokyo. Given everything, the future of this fashion district is rosy and the elegance of the fashion scene is growing because of the quality of so many exquisite boutiques.

http://www.miumiu.com/it/stores

www.smackyglam.com  –  Smacky Glam

http://www.esola-ikebukuro.com/

http://orizzonti.co.jp/category/actuel/

http://www.barbie-stores.com/

http://www.bluebellmarket.net/index.html

http://www.palgroup.co.jp/brands/doudou/

http://www.turnojeana.jp/

http://www.frees-mart.com/index.html

http://m-muriel.jp/index.html

http://www.elleva.jp/

http://www.frame-works.co.jp/index_n.html

http://blog-s.frame-works.co.jp/ Spick and Span official blog

http://www.jolly-boutique.com/

http://www.world.co.jp/opaqueclip/

http://royalflash-jp.com/pc/home.html

www.smackyglam.com  –  Smacky Glam

http://sanyo-i.jp  –  Sanyo i Store (Sanyo Shokai Ltd)

leejay@moderntokyotimes.com

 
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Posted by on November 24, 2011 in Japan

 

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Tokyo fashion: Esola in Ikebukuro is a trendy fashion store

Tokyo fashion: Esola in Ikebukuro is a trendy fashion store

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

 

Fashion in Ikebukuro continues to bloom and the store Esola is a very trendy place to visit.  Ikebukuro isn’t internationally famous like Aoyama, Ginza, Harajuku, Shibuya, and Shinjuku but this district in Tokyo is awash with fashion. Also, in the last few years the west side of Ikebukuro is becoming a fashion hub in its own right. Therefore, Ikebukuro is not only on “the fashion map of Tokyo” but it is increasingly becoming more assertive and fashion lovers are spoilt for choice in this vibrant district.

Of course Seibu Department Store and Tobu Department Store have been the backbone of Ikebukuro and part of the modernization process of this district. Marui and Parco also have fashion outlets in Ikebukuro and Lumine on the west side is a lovely place to visit for elegant fashion.  

At the same time you have a modern underground hub of fashion stores which were built when the Fukutoshin train line opened. Therefore, when you exit the Ikebukuro Fukutoshin train station you are directly entering into a delightful world of underground boutiques.

Immediately you will see many elegant stores catering for fashion, accessories, places to eat and you can feel the vibe of the area which is awash with shoppers. Esola is easily connected with this area and this shopping mall is within a short walk from five different train lines which have train stations in Ikebukuro.

Also, Esola is very close to Lumine and Tobu Department Store and this in itself is creating a lovely hub for fashion.  Marui is also near because it only takes a few minutes to walk between both trendy fashion stores.

In Esola you have many exquisite boutiques based in this lovely and stylish shopping mall.  This applies to Actuel, Amphi, Barbie Store, Beardsley Gallardagalante, Blue Bell Market, DouDou, Elleva, FRAMeWORK, Free’s Mart, Jolly Boutique, Muriel & Mercuria, Nuit et Jour Spick and Span, Opaque Clip, Royal Flash, and Turno Jeana.

All these fashion boutiques have created a quaint and sophisticated fashion store because the companies located in Esola have their own style and the mix is delightful. Therefore, Tokyo ladies are spoilt for choice and can enjoy the nice surroundings and layout. Also, with Esola being so close to Lumine, Tobu Department Store, and Marui, then this shopping mall mixes well because you can feel an independent spirit about Esola.

Not only this, in Esola you have quality stores catering for cosmetics, beauty care, food, furniture, and dog wear. On top of this, you can relax in café de Esola or if you want to wine and dine then you have many scrumptious restaurants to pick from. The restaurants cater for Japanese and international cuisine and the surroundings make it a very pleasurable place to eat.

Ikebukuro is fantastic for fashion and keeps on growing and with exquisite companies like Lumine, Marui, Parco, Seibu Department Store, Tobu Department Store, and many others, then Esola is maintaining and enhancing the quality of fashion in Ikebukuro.

Therefore, Tokyo ladies who adore fashion will certainly enjoy the elegant boutiques in Esola and this exquisite shopping mall is part of the “fashion buzz” which can be fealt in Ikebukuro. The atmosphere also suits the lovely layout because you can browse around lovely boutiques and take in the ambience of the shopping mall.

Boutiques in Esola are charming, elegant and sophisticated.

http://www.esola-ikebukuro.com/

http://orizzonti.co.jp/category/actuel/

http://www.barbie-stores.com/

http://www.bluebellmarket.net/index.html

http://www.palgroup.co.jp/brands/doudou/

http://www.turnojeana.jp/

http://www.frees-mart.com/index.html

http://m-muriel.jp/index.html

http://www.elleva.jp/

http://www.frame-works.co.jp/index_n.html

http://blog-s.frame-works.co.jp/ Spick and Span official blog

http://www.jolly-boutique.com/

http://www.world.co.jp/opaqueclip/

http://royalflash-jp.com/pc/home.html

Other Shops

http://www.loccitane.co.jp/shop/

http://www.unico-fan.co.jp/

http://www.aveda.co.jp/default.asp

http://www.laureloil.jp/

http://www.nonbrush.com/

http://gloccy.jp/

http://www.lunch8.com/

http://www.toffy.jp/

http://ameblo.jp/4ft-ikebukuro/

leejay@moderntokyotimes.com

http://moderntokyotimes.com

All images of fashion clothes in Esola by Modern Tokyo Times

 
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Posted by on October 31, 2011 in Japan

 

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Tokyo fashion: exquisite fashion districts and diversity of boutiques

Tokyo fashion: exquisite fashion districts and diversity of boutiques

Michel Lebon and Lee Jay Walker

Modern Tokyo Times 

Fashion in Tokyo is simply dynamic and the creative buzz you can feel in this ultra-modern city is unbelievable. All major capital cities and famous cities will have famous fashion districts and London, Milan, New York, Paris, and Rome run of the tongue when thinking about fashion. However, the diversity of fashion in Tokyo and the numerous fashion districts is what makes this city tick when it comes to exquisite boutiques.

Famous international fashion streets with huge reputations based on sublime fashion applies to Fifth Avenue (New York), Avenue Montaigne (Paris), Bond Street (London), Via Montenapoleone (Milan), Bahnhofstrasse (Zurich), P.C. Hooftstraat (Amsterdam), Stroget (Copenhagen), Rodeo Drive (Los. Angeles) and Calle Serrano (Madrid). 

At the same time you have fantastic fashion in other major cities in Japan and Osaka is extremely trendy. This notably applies to the exquisite boutiques in Umeda and in Namba you have a lovely mix of high fashion and independent fashion. Meanwhile Kobe is extremely trendy and you have a lovely buzz in this city.

However, what makes Tokyo so special is the sheer size of fashion and the amount of districts you have in this fabulous city which caters for different trends and styles. Therefore, you are spoilt for choice because you have extremely sophisticated districts like Aoyama, Ginza, Harajuku, Omotesando, Roppongi Hills, and Yurakucho. Alternatively, you have a mixture of sophisticated fashion, independent boutiques and the buzzing nature of Ikebukuro, Shibuya, and Shinjuku and elegant areas like Ebisu.

 

International wise you will have a wide mix of famous fashion districts which appeal to individuals. However, without a shadow of a doubt Aoyama, Ginza, Harajuku, Omotesando, Shibuya and Shinjuku will be the most famous internationally but it is the collective which really makes fashion so special and unique in Tokyo.

Therefore, you have smaller suburbs which are brimming with elegant boutiques and their own styles. This applies to Daikanyama, Kichijoji, Jiyugaoka, Nakano, Shimo Kitazawa, Naka Meguro and other trendy places which provide a different ambience and vibe. These smaller districts provide a special feel because the sheer number of fashion areas in Tokyo is amazing. Also, you have other famous areas in Tokyo like Ueno and Odaiba which are fantastic for fashion and tourism is also a major theme in both places for very different reasons.

Jiyugaoka and Daikanyama are extremely popular and the feel in both places is special because you have so many back streets and the energy can be felt when browsing around. In Jiyugaoka the elegant boutiques, café bars, beauticians, quaint shops, famous cake shops (Dalloyau, Roll Ya Cake and Sweets Forest), restaurants, and other factors, all adds up to a lovely suburb which is blessed with stunning fashion.

In Aoyama and Omotesando you have sophisticated fashion in abundance and both places are chic and stylish. Therefore, you have famous international and Japanese boutiques in both districts which share the same space in trendsetting Tokyo.

In Aoyama you will find sublime boutiques in abundance and this applies to Comme des Garcons, Gucci, Prada, Donna Karan, Loveless, Michael Kors, 10 Corso Como, L’eclaireur, Vivienne Westwood, A Bathing Ape, Jil Sander, Issey Miyake, Yohji Yamamoto, Artisan, Stella McCartney, Cynthia Rowley, Paul Smith, Helmut Lang, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Hanae Mori, Diane Von Furstenberg, Undercover, Design Works, Frapbois, and many others like Deuxieme Classe.

Meanwhile in Omotesando you have famous international and Japanese brands and both Aoyama and Omotesando, just like Ginza and Yurakucho, are exclusive areas for fashion. In Omotesando Hills which is a sublime fashion store you have exquisite companies like Adore, Anterpima, Apartment Department, Betsey Johnson, Black Fleece, Escada Sport, iliann loeb, Kiwa Sylphy, Martinique Le Conte, Milly, Oriental News, Patrizia Pepe Firenze (Incontro), Tour H. creer (Merveille H.), Tiara, Tracy Reese, Yves Saint Laurent, Zara, and other exquisite boutiques.

In another article about Tokyo fashion by Modern Tokyo Times it was commented that “The energy of exquisite fashion and individualistic fashion designers can be felt through the entire area which links Aoyama, Omotesando, Harajuku and Shibuya.  In many ways Omotesando represents all the beauty of this area because it links high quality fashion companies with independent and stylish boutiques and in the backstreets you can find street fashion.”

For the younger generation internationally the buzzing areas of Harajuku and Shibuya are extremely famous, while in Tokyo it is clear that Ikebukuro is buzzing with students, teenagers and people of all age groups. However, Harajuku and Shibuya are internationally famous and these districts throng with the latest trends.

Sebastian Masuda the designer and owner of 6%DOKIDOKI is iconic because of kawaii culture and “chaotic punk.” The younger generation who adore fashion in Barcelona, London, Madrid, Paris, and other famous cities, are fascinated by kawaii culture, Dolly-kei, Visual-kei, Lolita fashion, and other trends which keep on changing the scene in Tokyo.

Therefore, companies like 6%DOKIDOKI, Grimoire, Candy, Macaronic, Metamorphose temps de fille, and many others, are followed avidly by fashion conscious youth and young adults all over the world. At the same time you have iconic stores like Laforet Harajuku and Shibuya 109

In a past article it was stated that “Internationally famous designers like Issey Miyake, Rei Kawakubo and Yohji Yamamoto provided a strong image for Japanese fashion and their energy was noticeable in the 1980s and onwards.  Yet younger designers and famous individuals are changing the evolving fashion scene and Issey Miyake, Yohji Yamamoto, Sebastian Masuda, Rei Kawakubo, Nobu Kitamura, Junya Watanabe, Takashi Aoki, Tsumori Chisato, Yoshie Itabashi, Kuniko Kato, Chiharu Kikuchi, and others, are all maintaining the freshness of fashion in Japan alongside companies like Grimoire and Candy.”

The sheer diversity of fashion districts, boutiques, designers, thinking, and the ongoing trends which come and go, alongside internationally famous and Japanese boutiques is what makes Tokyo fashion so special.

Issey Miyake Yohji Yamamoto, and Rei Kawakubo, did so much to put Japan on the map internationally when it came to fashion. Then other generations have followed with their own thinking and styles and designers like Sebastian Masuda have reached out and maintained the rich vitality of fashion in Japan.

Fashion means many things to different people but at its heart it isn’t about famous individuals despite the limelight being hogged by a selective crowd. The heart of fashion belongs to new vibes, new trends, fresh thinking, relating to the times, and alongside this you will have continuity but freshness within exquisite brands. This collectively, and a host of other factors, is what makes fashion so powerful and full of energy.

Therefore, in Tokyo you will find this energy throughout the city and for fashion writers at Modern Tokyo Times it is the smaller fashion districts like Jiyugaoka, Shimo-Kitazawa, Daikanyama, Kichijoji, Naka-Meguro and other places like Nakano, which creates the uniqueness of Tokyo.

Of course the spark of fashion and Tokyo’s international appeal is based rightly on fantastic fashion districts, which include Aoyama, Ginza, Harajuku, Omotesando, Shibuya, and Shinjuku. However, when all the smaller fashion districts are included with more famous districts within Tokyo like Ikebukuro, Ebisu and Yurakucho; then collectively this is “the icing on top of the cake” and this is why Tokyo is unique when it comes to international fashion.

The contrasting styles between Japanese, North American, and European fashion, comes alive in Tokyo. Alongside this are established companies and new trends and brands which maintain such freshness and vitality. In Tokyo you are literally spoilt for choice when it comes to fashion districts, new styles, exquisite boutiques, independent boutiques and the sheer diversity of this mega-fashion city.

Simply put, Tokyo is “a real pearl” when it comes to fashion. Therefore, international fashion lovers have so many places to visit and multitudes of boutiques and styles to pick from in exquisite and trendy Tokyo. 

Famous stores

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html  Harajuku Laforet

http://www.isetan.co.jp/icm2/jsp/store/shinjuku/info/iclub/index.jsp Isetan

http://info.keionet.com/foreign/index.html Keio Department Store

http://www.lumine.ne.jp/shinjuku/  Lumine

http://109guide.com/top_f.html Shibuya 109

http://www.maruione.jp/en  Marui

http://www.shinjuku-mylord.com/ Mylord

http://www.omotesandohills.com/english/  Omotesando Hills Shopping Mall

http://www.parco.co.jp/customer/  PARCO

http://www.takashimaya.co.jp/shinjuku/store_information/ Takashimaya

http://www.japan-hotels.ws/tokyo/aoyama/shopping.htm Where to shop in Aoyama

http://www.japan-guide.com/e/e3011.html   Information about Shinjuku

Boutiques in Tokyo

http://www.adore2005.com/

http://anteprima.com/

http://www.ap-dp.com/

www.bape.com/   

http://www.betseyjohnson.jp/

http://www.brooksbrothers.co.jp/fleece/index.html

http://candy-nippon.com/  

http://www.commedesgarcons.org/

http://www.10corsocomo.com/  

http://www.cynthiarowley.com/

http://www.dokidoki6.com/   (6%DOKIDOKI website)

http://www.donnakaran.com/

http://www.erikonail.com/

http://www.escada.com/

http://www.frapbois.jp/

http://www.gucci.com/us/home

http://www.iliannloeb.com/

http://www.incontro.co.jp/

http://www.isseymiyake.com/en/

http://www.kiwasylphy.jp/

http://www.lebois.jp/

http://www.leclaireur.com/en/

http://www.lov-lab.com/  

http://www.maccosmetics.co.jp/

http://www.macaronic.jp/    

http://www.melrose.co.jp/martinique/index.html

http://www.melrose.co.jp/tiara/

http://www.merveilleh.co.jp/

http://www.metamorphose.gr.jp/english/

http://ameblo.jp/oriental-news-omotesando/

http://www.pasdedeux.co.jp/

http://www.paulsmith.co.jp/

http://www.prada.com/

http://sebastianz.jugem.jp/   (Sebastian Masuda)

http://www.smackyglam.com/   

http://www.stellamccartney.com/default/stores/Tokyo

http://store.costumenational.com/

http://www.tracyreese.com   

http://www.tsumorichisato.com/index.html

http://www.viviennewestwood.co.uk/

http://yaplog.jp/grimoire-blog/  

http://www.yohjiyamamoto.co.jp/

http://www.zucca.cc/index.html

http://6girls.jugem.jp/   

Images of fashion in Tokyo

http://www.fashion-j.com/E/trend/201010.html

http://tokyofashion.com/6dokidoki-world-tour-harajuku-kawaii-experience

http://shibuyafashion.metrocity.nl/

http://www.metrocity.nl/tokyo/streetfashion/harajuku-fashion/     

http://tokyofashion.com/candy-sister-fashion-shibuya/   

Past articles

http://moderntokyotimes.com/2011/10/14/tokyo-fashion-omotesando-hills-and-adorable-fashion-in-tokyo/

http://moderntokyotimes.com/2011/10/20/tokyo-fashion-lumine-to-open-a-new-store-in-trendy-yurakcho/

http://moderntokyotimes.com   PLEASE VIST

 
 
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Posted by on October 26, 2011 in Japan

 

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