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Tokyo fashion in Ikebukuro: the buzz of Ikebukuro fashion and Miu Miu

Tokyo fashion in Ikebukuro: the buzz of Ikebukuro fashion and Miu Miu

Sarah Deschamps, Kanako Itamae and Lee Jay Walker

Modern Tokyo Times

Ikebukuro is awash with fashion and in the last few years this part of Tokyo is re-inventing itself when it comes to stylish boutiques. Therefore, the opening of Miu Miu in the famous Seibu Department Store in late 2011 is mere confirmation that powerful boutiques view Ikebukuro in such a favorable light. This trend continues in 2012 and clearly this district is on “the fashion map” within Tokyo because of the buzzing fashion scene on both the east and west side.

It must be remembered that Ikebukuro train station is the second busiest in Japan and every week millions of people pass through this part of Tokyo. When this is added to the fact that Japanese people like convenience when it comes to shopping, then not surprisingly the fashion dimension within or around Ikebukuro train station is enormous. This reality means that the fashion area is a huge hub and Ikebukuro is also the gateway for people in Saitama prefecture.

Seibu Department Store and Tobu Department Store have a very rich history and both mega-companies, alongside Lumine, Marui, and Parco, are collectively creating a huge fashion district in Ikebukuro. Also, Esola is a lovely place for ladies fashion and you have scrumptious restaurants to eat.

In Esola you have exquisite boutiques which include Actuel, Amphi, Barbie Store, Beardsley Gallardagalante, Blue Bell Market, DouDou, Elleva, FRAMeWORK, Free’s Mart, Jolly Boutique, Muriel & Mercuria, Nuit et Jour Spick and Span, Opaque Clip, Royal Flash, and Turno Jeana.

Lumine, meanwhile, is one of the best fashion outlets in Tokyo and the store in Ikebukuro is a major attraction for Tokyo ladies because of lovely boutiques like SmackyGlam (Smacky Glam) and countless others. Also, the restaurant area in Lumine is a great place to relax and unwind.

Therefore, not surprisingly the fabulous boutique Miu Miu decided to open for business in Ikebukuro. While next year American Eagle Outfitters have also selected to open a store in this fashionable part of Tokyo alongside another store in the environment of Harajuku and Omotesando. This bodes well for the future of Ikebukuro because fashion is very dynamic in Tokyo and areas need to maintain their vibrancy.

In a past article by Modern Tokyo Times about fashion in Ikebukuro it was stated about American Eagle Outfitters that The new store will have three floors of fashion in order to attract the fashion conscious and the international aspect is an added dimension.  American Eagle Outfitters have clearly done their homework because Ikebukuro is a thriving fashion district in Tokyo and redevelopment projects are in the pipeline to further enhance the area.”

“Uniqlo also understands the reality of fashion in Ikebukuro because the future potential of this vibrant district is obvious.  Therefore, Uniqlo will expand their presence in Ikebukuro and this applies to occupying two floors in Tobu Department Store.”

Obviously the same applies to Miu Miu who decided to expand their international operations in the Seibu Department Store in Ikebukuro. Also, the store was designed by Roberto Baciocchi and like usual for Miu Miu they focus on classic concepts and futuristic aspects. Therefore, you can have a lovely shopping experience and envisage the creativity of this exquisite company by viewing the stylish layout and theme of the Miu Miu store.

In the last few years Lumine and Esola have altered the fashion landscape of Ikebukuro and complemented Seibu Department Store, Tobu Department Store, Parco, and Marui. Also, the opening of the Fukutoshin Ikebukuro train station created a new fashion hub in Ikebukuro. This applies to delightful fashion boutiques and other shops which have created a lovely underground hub once leaving the main Fukutoshin Ikebukuro train exit.

The recent opening of Miu Miu and the future opening of American Eagle Outfitters in 2012, alongside the expansion of Uniqlo, is maintaining the vibrancy of Ikebukuro. Therefore, while Ikebukuro might not get the same media exposure, the reality on the ground is very different because Seibu Department Store, Tobu Department Store, Lumine, Marui, Parco, Esola, and other fashion outlets, would enhance any fashion district.

Not surprisingly, Miu Miu and other fashion companies are aware of the ongoing changes in Ikebukuro and future projects which will enhance this part of Tokyo. Given everything, the future of this fashion district is rosy and the elegance of the fashion scene is growing because of the quality of so many exquisite boutiques.

http://www.miumiu.com/it/stores

www.smackyglam.com  –  Smacky Glam

http://www.esola-ikebukuro.com/

http://orizzonti.co.jp/category/actuel/

http://www.barbie-stores.com/

http://www.bluebellmarket.net/index.html

http://www.palgroup.co.jp/brands/doudou/

http://www.turnojeana.jp/

http://www.frees-mart.com/index.html

http://m-muriel.jp/index.html

http://www.elleva.jp/

http://www.frame-works.co.jp/index_n.html

http://blog-s.frame-works.co.jp/ Spick and Span official blog

http://www.jolly-boutique.com/

http://www.world.co.jp/opaqueclip/

http://royalflash-jp.com/pc/home.html

www.smackyglam.com  –  Smacky Glam

http://sanyo-i.jp  –  Sanyo i Store (Sanyo Shokai Ltd)

leejay@moderntokyotimes.com

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Posted by on September 5, 2012 in EUROPE, Japan

 

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Tokyo fashion and tourism in Harajuku and Omotesando: Meiji Jingu to fashion

Tokyo fashion and tourism in Harajuku and Omotesando: Meiji Jingu to fashion

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

 

In 2012 the Tokyu Plaza Omotesando Harajuku (Omohara) opened for business and this vibrant new shopping complex which caters for fashion highlights the dynamics of Harajuku and Omotesando. This applies to new fashion styles, major changes related to architecture, fresh thinking, and other powerful dynamics. Therefore, Omohara, just like Omotesando Hills, is continuing with this fresh approach but the beauty of the entire area is that Harajuku and Omotesando remain to be distinctive.

Fashion tourism is increasingly growing in Tokyo and this applies to both individuals who reside in other parts of Japan and to international tourists. Powerful fashion areas like Aoyama, Harajuku, Ginza, Shibuya, and Shinjuku, are internationally famous to individuals who adore fashion. The reasons behind this are various and extremely dramatic because this applies to refined boutiques to kawaii culture and a host of other fashion trends.

However, for first time visitors to Harajuku then clearly you have many dimensions to this stunning part of Tokyo which flows naturally into Omotesando. One major attraction is the Meiji Jingu shrine which is a stunning Shinto religious place of worship. The grounds are enormous and the natural flow of nature and Shinto is enshrined by the beautiful design and landscape which works magically together.

Therefore, the Meiji Jingu is a must place to visit in Tokyo because individuals can contemplate in the spacious surroundings and enjoy the adorable garden. Also, the freedom of the Shinto faith is a rich blessing because you don’t have any restrictions on dress sensibilities, no overt missionary work, and of course Shinto and nature are embedded together. Given this, the stunning architecture of the main religious area blends naturally with the environment. The various walks within the grounds are also very therapeutic and it is easy to forget that you are in central Tokyo. If you are lucky, then you may witness a wedding, special event or see Shinto holy people walking around in unique dress styles related to their faith.

Another amazing aspect of the Meiji Jingu is that just outside the main gate you will often see young adults dressed in amazing outfits. This applies to Lolita fashion, cosplay and other unique trends which can be found in this part of Tokyo. Therefore, within seconds people pass from the world of new fashion vibes and daring styles to the uniqueness of the Shinto faith. However, because of the laidback nature of Shintoism everything seems natural.

Within minutes of leaving the main Harajuku Yamanote train station you either enter the world of religion or the world of fashion. Of course, for tourists, they will enter both worlds and enjoy a nice walk in Yoyogi Park. Turning to the fashion angle, then the Takeshita-dori is extremely busy because so many youngsters who adore fashion and the subcultures of Harajuku visit this place. Indeed, for young Tokyoites it is “a rite of passage” and the same applies to young people visiting Harajuku from surrounding prefectures which include Chiba, Kanagawa, and Saitama.

The beauty of Harajuku and Omotesando is that the Takeshita-dori is a million miles away from the fashion vibes of the main street which connects these two amazing fashion districts. Therefore, the youthful nature of the Takeshita-dori, kawaii culture, Lolita fashion, mainstream fashion, casual fashion, exquisite styles, and so much more, can be found within the same environment. Given this, within minutes you enter different fashion zones and styles and the same applies to the architecture. Also, the backstreets of Harajuku going towards Shibuya and similar backstreets in Omotesando are laden with casual fashion companies and independent and daring boutiques.

Omotesando Hills on the main street which connects Harajuku and Omotesando is blessed with fantastic boutiques. The architecture of this shopping mall is also very stylish and inside you have a mystical feel about the place because of the layout and lighting. Exquisite boutiques follow naturally inside and this applies to Adore, Anterpima, Apartment Department, Betsey Johnson, Black Fleece, Escada Sport, iliann leob, Kiwa Sylphy, Martinique Le Conte, Milly, Tiara, Oriental News, Patrizia Pepe Firenze (Incontro) Tour H. creer (Merveille H.), Tracy Reese, Yves Saint Laurent, and Zara.

If you visit (http://www.omotesandohills.com/english/ ) the website of Omotesando Hills then you will note that you have many companies inside which cater for lifestyle and beauty. A partial list of companies related to this angle includes Createur Reveal (nail salon), hair make Pas de deux (hair salon), le bois (spa and beauty treatment), M.A.C. (cosmetics), and shu uemura beauty boutique (cosmetics).

Another recent angle to Harajuku and Omotesando is the new Tokyu Plaza Omotesando Harajuku complex which highlights fashion and other angles related to the area. The nickname of this place is Omohara and not only is this mall blessed with sophisticated boutiques but also you have a nice garden and places to sit outside. Omohara links both Harajuku and Omotesando together therefore the name Omohara is most suitable.

Inside this elegant building you have many exquisite boutiques and various different fashion trends. Fashion companies located within Omohara applies to The Shel’tter Tokyo, Charms, American Eagle Outfitters, Minnetonka, Laboratory Work ReCurrent, Pink Trick, Rady, Rione Doras, Juge ETTA, Loaves, Phoebe, Roomy’s, Amo’s Style by Triumph, Tommy Hilfiger, Cheek by Archives, Choosy Chu, Glam Baby, Flag, Goa, Humor Shop by A-net, and Jewelna Rose.

Also, within Omohara you have lifestyle stores and places to relax and enjoy your shopping experience. The rooftop observatory is also a real delight and clearly this attraction is extremely appealing. Therefore, Omohara, Omotesando Hills and Laforet Harajuku are collectively creating a real buzz and vibe. This buzz and vibe continues within independent boutiques like 6%DOKIDOKI throughout both fashion districts and this is what is so special about Harajuku and Omotesando. Simply put, the amazing diversity and creativity of both districts is not only a gem for Tokyo but it is also “an international fashion gem” for all fashion lovers.

Laforet Harajuku (http://www.laforet.ne.jp/is an iconic store alongside Shibuya 109 and Marui One in Shinjuku. Within Laforet Harajuku you have a plethora of diverse boutiques which cater for many different styles. Laforet Harajuku just like Shibuya 109 is “a rite of passage” for fashion lovers in Tokyo and the surrounding prefectures. Boutiques like Deicy, Topshop, Nomine, Lowrys Farm, and so many other amazing boutiques can be found in this fantastic fashion zone.

Harajuku and Omotesando are must places to visit if you adore Japanese and international fashion. The independent spirit of companies like 6%DOKIDOKI to the buzzing casual scene in the backstreets is a real treasure. Similarly, mainstream fashion and exquisite styles can be found in so many stores and fantastic shopping malls. At the same time, the Meiji Jingu is a reminder of “the spiritual dimension” to this lovely part of Tokyo providing individuals seek solace. Overall, both districts are extremely special and collectively they provide a fantastic destination to visit.

 

http://www.meijijingu.or.jp/english/ Meiji Jingu Shrine

http://www.japan-guide.com/e/e3006.html Meiji Jingu and other tourist information

http://omohara.tokyu-plaza.com/en/  Tokyu Plaza Omotesando Harajuku (Omohara)

http://www.japanforum.com/gallery/showgallery.php?cat=2    (Harajuku fashion)

http://sebastianz.jugem.jp/?eid=508     (personal blog of Sebastian Masuda)

http://www.dokidoki6.com/    (Please visit this fashion website of 6%Dokidoki) 

http://www.metrocity.nl/tokyo/streetfashion/harajuku-fashion/

http://www.omotesandohills.com/english/  Omotesando Hills Shopping Mall

Partial list of stores in Omotesando Hills

http://www.laforet.ne.jp/en/harajuku.html Laforet Harajuku 

http://www.adore2005.com/

http://anteprima.com/ 

http://www.ap-dp.com/

http://www.betseyjohnson.jp/ 

http://www.brooksbrothers.co.jp/fleece/index.html

http://www.erikonail.com/ 

http://www.escada.com/

http://www.iliannloeb.com/ 

http://eu.jimmychoo.com/en/restofworld/page/home?notify=yes

http://www.kiwasylphy.jp/ 

http://www.lebois.jp/

http://www.maccosmetics.co.jp/ 

http://www.merveilleh.co.jp/

http://www.melrose.co.jp/martinique/index.html 

http://ameblo.jp/oriental-news-omotesando/

http://www.incontro.co.jp/ 

http://www.melrose.co.jp/tiara/

http://www.pasdedeux.co.jp  

http://www.ysl.com/d/

http://moderntokyotimes.com/2011/10/14/tokyo-fashion-omotesando-hills-and-adorable-fashion-in-tokyo/ 

leejay@moderntokyotimes.com

http://www.moderntokyotimes.com

 
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Posted by on July 12, 2012 in Japan

 

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Tokyo lifestyle in Ueno: culture, fashion, and natural vibes

Tokyo lifestyle in Ueno: culture, fashion, and natural vibes

Sarah Deschamps, Michel Lebon and Lee Jay Walker

Modern Tokyo Times

The Ueno district in Tokyo is extremely diverse because aspects of “Old Tokyo” still survive alongside modernity within this vibrant part of Tokyo. Ueno provides many cultural places to visit. Therefore, Tokyoites and tourists flock to this area because of the many attractions provided. However, within Ueno you get a real mish-mash which flows from cultural attractions to social deprivation; from fashion to the sex trade which is powerful; and other contradictory factors in this famous entertainment district.

Tokyo lifestyle in Ueno and the surrounding area provides a plethora of different angles but unlike most major parts of Tokyo, it is a district which is either loved strongly or disliked. It normally isn’t a district where people sit in the middle because of the very nature of the area. This applies to Tokyoites who are going to pick a new place to reside or to enjoy the natural vibes of this district.

However, from a tourist point of view then Ueno is a must place to visit because you have so many cultural attractions and places to enjoy. Also, the natural raw energy of Ueno can be felt because this part of Tokyo is very distinctive when compared with other major districts. Therefore, tourists can enjoy the usual cultural spots to visit and at night the entertainment aspect of Ueno is extremely vibrant.

Ueno is also a gateway for people who reside in Chiba prefecture and Ibaraki prefecture. In saying this, Ueno is still firmly entrenched within Tokyo because within a short distance by train you have thriving districts like Ikebukuro and Akihabara. In between you have sleepy but beautiful areas like Komagome which is blessed with stunning gardens. Also, Nippori is extremely fascinating because if you visit the old area, then you have many stunning temples to visit – and providing your knowledge of the area is really good, then individuals can walk from old Nippori to Ueno.

The most notable cultural attractions apply to the Tokyo National Museum, National Museum of Western Art, National Museum of Nature and Science, Tokyo Metropolitan Art Museum, Tokyo Bunka Kaikan, National Museum of Eastern Art, Tokugawa Mausoleum, Shitamachi Museum, Sogakudo Concert Hall, University Art Museum (Tokyo University of the Arts), Tosho-gu-Shrine, Iwasaki Family House, Yushima Tenjin, the statue of Saigo Takamori, Ueno Park, Shinobazu Pond, and other attractions like Ueno Zoo. Therefore, from this extensive list, which could easily be added, it is clear that Tokyoites and tourists alike have much to enjoy in Ueno because the cultural factor is very important.

The diversity of Ueno can also be felt within the fashion angle because it is a real mixture of natural street fashion, top notch department stores, independent fashion, and other styles. Ueno isn’t like Aoyama, Ginza, Harajuku, Ikebukuro, Shibuya, Shinjuku, and Omotesando when it comes to fashion; but this doesn’t take away from the buzzing fashion angle of Ueno. This means that the multi-dimensional factor behind Ueno is catering for different fashion vibes alongside the choice of major stores.

In Marui department store you will find many amazing boutiques and stores to visit. Marui is one of the most highly respected department stores for fashion lovers which can be found throughout Tokyo, and in other parts of Japan like Osaka. Marui focuses on lovely boutiques for ladies and caters for male fashion. At all times this company understands the trends of Japan and for this reason it’s pulling power remains strong year after year.

Stores that can be found in Marui in Ueno applies to Sly, Moussy, Vence, Peyton Place, Rew de Rew, Mercury Duo, Jill Stuart, Swingle, Samantha Thavasa, Xmiss, Gap, Muji, Tsumori Chisato, Anna Sui, Earth Music & Ecology, Laisse Passe, Will Selection, Mary Quant, and too many others to mention. The choice on offer by Marui sums up this company very well because you have so many elegant boutiques to visit and other companies in this adorable store. Therefore, Marui in Ueno is a magnet for fashion and the same applies to all Marui stores which enhance the lifestyle of so many Tokyoites.

Matsuzakaya is the most famous major shopping landmark in Ueno because this company was established in this part of Tokyo a very long time ago. Indeed, the company itself can trace itself back to the early seventeenth century. Matsuzakaya sells a vast array of products and given its rich history then individuals should pay a visit. Also, you can buy scrumptious food and enjoy the dining provided within this department store.

Ueno vibes can be felt in places like the Ameyoko bazaar (Ameya-yokocho bazaar) and Takeya where both places provide their own unique angle. Indeed, the Ameyoko bazaar stands out in Tokyo because you have a rare buzzing market to visit which caters for different goods. Likewise, Takeya caters for an array of products and the independent vibe is most welcoming. Therefore, both places are well worth a visit for bargains and to feel a different atmosphere which is rare for Tokyo.

Overall, Ueno is certainly very individualistic and the options available are enormous. This fact means that Tokyoites and tourists continue to flock to this part of Tokyo. Not surprisingly, the cultural angle is a huge pulling power. However, within Ueno you also have an interesting fashion scene and clearly it is a bustling place to reside. In saying that, the beauty of Ueno is that you also have many Buddhist temples, Shinto shrines, and cultural places to visit. This means that Ueno caters for a broad array of individuals.

http://www.tokyoessentials.com/ueno.html  (about Ueno)

http://www.jnto.go.jp/eng/location/regional/tokyo/ueno.html   (info about Ueno)

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on June 2, 2012 in Japan

 

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Tokyo fashion: Miu Miu is maintaining the Ikebukuro fashion buzz

Tokyo fashion: Miu Miu is maintaining the Ikebukuro fashion buzz

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Ikebukuro is awash with fashion and in the last few years this part of Tokyo is re-inventing itself when it comes to stylish boutiques. Therefore, the recent opening of Miu Miu in the famous Seibu Department Store is mere confirmation that powerful boutiques view Ikebukuro in such a favorable light.

It must be remembered that Ikebukuro train station is the second busiest in Japan and every week millions of people pass through this part of Tokyo. When this is added to the fact that Japanese people like convenience when it comes to shopping, then not surprisingly the fashion dimension within or around Ikebukuro train station is enormous. This reality means that the fashion area is a huge hub and Ikebukuro is also the gateway for people in Saitama prefecture.

Seibu Department Store and Tobu Department Store have a very rich history and both mega-companies, alongside Lumine, Marui, and Parco, are collectively creating a huge fashion district in Ikebukuro. Also, Esola is a lovely place for ladies fashion and you have scrumptious restaurants to eat.

In Esola you have exquisite boutiques which include Actuel, Amphi, Barbie Store, Beardsley Gallardagalante, Blue Bell Market, DouDou, Elleva, FRAMeWORK, Free’s Mart, Jolly Boutique, Muriel & Mercuria, Nuit et Jour Spick and Span, Opaque Clip, Royal Flash, and Turno Jeana.

Lumine, meanwhile, is one of the best fashion outlets in Tokyo and the store in Ikebukuro is a major attraction for Tokyo ladies because of lovely boutiques like SmackyGlam (Smacky Glam) and countless others. Also, the restaurant area in Lumine is a great place to relax and unwind.

Therefore, not surprisingly the fabulous boutique Miu Miu decided to open for business in Ikebukuro. While next year American Eagle Outfitters have also selected to open a store in this fashionable part of Tokyo alongside another store in the environment of Harajuku and Omotesando. This bodes well for the future of Ikebukuro because fashion is very dynamic in Tokyo and areas need to maintain their vibrancy.

In a past article by Modern Tokyo Times about fashion in Ikebukuro it was stated about American Eagle Outfitters that The new store will have three floors of fashion in order to attract the fashion conscious and the international aspect is an added dimension.  American Eagle Outfitters have clearly done their homework because Ikebukuro is a thriving fashion district in Tokyo and redevelopment projects are in the pipeline to further enhance the area.”

“Uniqlo also understands the reality of fashion in Ikebukuro because the future potential of this vibrant district is obvious.  Therefore, Uniqlo will expand their presence in Ikebukuro and this applies to occupying two floors in Tobu Department Store.”

Obviously the same applies to Miu Miu who decided to expand their international operations in the Seibu Department Store in Ikebukuro. Also, the store was designed by Roberto Baciocchi and like usual for Miu Miu they focus on classic concepts and futuristic aspects. Therefore, you can have a lovely shopping experience and envisage the creativity of this exquisite company by viewing the stylish layout and theme of the Miu Miu store.

In the last few years Lumine and Esola have altered the fashion landscape of Ikebukuro and complemented Seibu Department Store, Tobu Department Store, Parco, and Marui. Also, the opening of the Fukutoshin Ikebukuro train station created a new fashion hub in Ikebukuro. This applies to delightful fashion boutiques and other shops which have created a lovely underground hub once leaving the main Fukutoshin Ikebukuro train exit.

The recent opening of Miu Miu and the future opening of American Eagle Outfitters in 2012, alongside the expansion of Uniqlo, is maintaining the vibrancy of Ikebukuro. Therefore, while Ikebukuro might not get the same media exposure, the reality on the ground is very different because Seibu Department Store, Tobu Department Store, Lumine, Marui, Parco, Esola, and other fashion outlets, would enhance any fashion district.

Not surprisingly, Miu Miu and other fashion companies are aware of the ongoing changes in Ikebukuro and future projects which will enhance this part of Tokyo. Given everything, the future of this fashion district is rosy and the elegance of the fashion scene is growing because of the quality of so many exquisite boutiques.

http://www.miumiu.com/it/stores

www.smackyglam.com  –  Smacky Glam

http://www.esola-ikebukuro.com/

http://orizzonti.co.jp/category/actuel/

http://www.barbie-stores.com/

http://www.bluebellmarket.net/index.html

http://www.palgroup.co.jp/brands/doudou/

http://www.turnojeana.jp/

http://www.frees-mart.com/index.html

http://m-muriel.jp/index.html

http://www.elleva.jp/

http://www.frame-works.co.jp/index_n.html

http://blog-s.frame-works.co.jp/ Spick and Span official blog

http://www.jolly-boutique.com/

http://www.world.co.jp/opaqueclip/

http://royalflash-jp.com/pc/home.html

www.smackyglam.com  –  Smacky Glam

http://sanyo-i.jp  –  Sanyo i Store (Sanyo Shokai Ltd)

leejay@moderntokyotimes.com

 
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Posted by on November 24, 2011 in Japan

 

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Tokyo fashion: Lumine 2 and department stores in Shinjuku

Tokyo fashion: Lumine 2 and department stores in Shinjuku

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

All Images MODERN TOKYO TIMES
 

Lumine is a lovely company which caters for high quality fashion and certainly this company understands the market in Japan. Time after time when you visit different Lumine stores you are guaranteed to find exquisite boutiques, a lovely layout, nice ambience and sophistication. Therefore, amidst the hustle and bustle of dynamic Shinjuku you have Lumine 2 and other Lumine stores. However, this article is just focused on Lumine 2 and giving details about other famous fashion department stores in Shinjuku.

Shinjuku itself is blessed with so many fantastic department stores and stylish boutiques which cater for many different styles of fashion. At all times Shinjuku is awash with people and the atmosphere is electric for fashion lovers but at times it can be too hectic for others. Despite this, if you are a lover of fashion then the choice is amazing and Tokyoites and tourists flock to Shinjuku in vast numbers every day.

Major department stores in Shinjuku and Nishi Shinjuku include Lumine, Isetan, Marui, Keio, Mitsukoshi ALCOTT, Odakyu, Takashimaya and Mylord. Each quality department store provides exquisite fashion and visiting Takashimaya is a real eye opener to the elegance of fashion in Tokyo. However, for younger ladies then Lumine and other department stores like Isetan and Marui One are also extremely popular.

Mylord is part of the Odakyu group and provides a nice contrast with the main Odakyu store. Meanwhile Mitsukoshi ALCOTT and Keio have their own strong powerbase and collectively the fashion stores all add to a vibrant fashion zone. Therefore, fashion is clearly potent in Shinjuku and you can feel the raw energy of this famous part of Tokyo.

Also, if you want to feel the vibe of unique styles which makes the alternative fashion scene tick in Tokyo, then Marui One is a must. This department store took a more risky approach by focusing on “underground fashion” and the “unique vibes of Tokyo and Osaka.” Therefore, for fashion lovers who want to see unique styles and feel the buzz of Tokyo, then Marui One provides many lovely styles.

This applies to fantasy fashion, romantic designs, modern kimono, Gothic Lolita, Sweet Lolita, dreamy fashion, casual styles, visual kei, and other amazing trends. Therefore, Marui One is like “a mirror” of parts of Harajuku and this store is internationally famous. Marui have many different stores in Shinjuku but Mauri One stands out because of its individualism.  

Turning back to Lumine 2 then this elegant department store is blessed with exquisite boutiques and the atmosphere is always refined. Lumine 2 like all Lumine stores is based on providing boutiques which highlight elegance, current trends, gracefulness and extremely high quality products.

In Lumine 2 you have so many exquisite boutiques and on the second floor alone you have many fabulous fashion stores catering for ladies. This applies to Snidel, Banner Barrett, Jewel Changes, Samantha Thavasa, Grappe Bannister (Abahouse), United Arrows, Spick and Span (FRAMeWORK), Adam et Rope, Aquagirl, LANVIN en Bleu, Moroko Bar, Anteprima/Misto, Jill Stuart, Stunning Lure, KariAng Park, Fray I.D, Borny, Blondy, Peach John The Store (lingerie), RYZA, and several other lovely boutiques and cosmetic stores.

Spick and Span (FRAMeWORK) sums up the second floor well because this lovely boutique gives you a taste of the sheer quality provided within Lumine 2. Also, exquisite designs of bags by Samantha Thavasa and Anteprima/Misto are extremely appealing and the contrasting styles highlight the richness of the entire floor.

The second floor is the largest area for fashion but you also have stylish boutiques on other floors and it is important to look around and take your time. Therefore, on the third floor you will find a nice mix of ladies and men fashion and this applies to Urban Research, Nano Universe, Alfredo Bannister, and a few more boutiques.

The fourth floor is also mixed fashion for men and women and you have lovely boutiques which include Nombre Impair, Casbah, Beaver, Liptional, Journal Standard Relume, and Par ICI Klassisk. Also, you have other stores selling different products or a mixture of goods like Sunday Brunch Zakka (ladies fashion accessories), Raguel (ladies fashion accessories) and several other stores.

Overall, Lumine 2 is a fantastic shopping experience and if you want to see exquisite fashion in the heart of Shinjuku then you can’t go wrong by visiting this amazing department store.

ALL IMAGES MODERN TOKYO TIMES

http://www.lumine.ne.jp/shinjuku/   Lumine

SELECTION OF STORES IN LUMINE 2

http://www.anteprima.com/

http://www.jillstuart.com/

http://www.bannerbarrett.biz/

http://www.jewelchanges.jp/

http://www.samantha.co.jp/

http://abahouse.co.jp/english/accessory/grappe-bannister/

http://www.united-arrows.co.jp/index.html

http://www.frame-works.co.jp/index_n.html

http://blog-s.frame-works.co.jp/  Spick and Span official blog

http://www.adametrope.com/

http://www.lanvin-en-bleu.com/

http://stun-l.com/brand/index.html

http://www.kariangpark.jp/

http://fray-id.com/

http://www.peachjohn.co.jp/pj/english/about/

http://www.nanouniverse.jp/

http://www.rolladex.co.jp/nombreimpair/

http://www.liptional.com/

http://www.baycrews.co.jp/index.html

http://parici-ambidex.jp/?eid=114

http://www.raguel.co.jp/shop.html

DEPARTMENT STORES

http://maruione.jp/en/  Marui Online Shop

http://www.takashimaya.co.jp/shinjuku/store_information/  Takashimaya  

http://info.keionet.com/foreign/index.html  Keio Department Store

http://www.odakyu.jp/english/sightsee/shinjuku/index.html  Odakyu Department Store and Tourist Information

http://www.shinjuku-mylord.com/  Mylord

http://www.japan-guide.com/e/e3011.html    Information about Shinjuku

http://www.isetan.co.jp/icm2/jsp/store/shinjuku/info/iclub/index.jsp  Isetan  

FASHION PHOTOS

http://www.chictopia.com/snidel/fashion

http://tokyofashion.com/photos/?location=Shinjuku   

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on November 8, 2011 in Japan

 

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