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Tokyo fashion and the amazing Style Arena website

Tokyo fashion and the amazing Style Arena website

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

The website called Style Arena (http://www.style-arena.jp) is awash with the latest fashion styles which are impacting on the fashion scene of Tokyo. Internationally, Tokyo is one of the most vibrant fashion scenes on this planet because of the fantastic diversity of the fashion scene in this high octane mega city. Therefore, individuals from all over the world are fascinated by the latest vibes hitting the streets of this fabulous metropolis.

Of course you will have many high quality websites highlighting Tokyo fashion. However, it is difficult to surpass Style Arena when it applies to the collective coverage of different fashion districts. Also, Style Arena isn’t focused on any particular boutiques like some other websites nor is this website limited to an over emphasis on one particular angle or special district in Tokyo. Instead, Style Arena updates the “real vibes” hitting Tokyo and gives ample information about the individuals who are highlighted. For this reason, this buzzing website stands out because of the angles which are highlighted and the lovely quality which is portrayed by their in-house images.

The Style Arena website is maintained professionally by the Japan Fashion Association all year round. Therefore, you will see regular updates of new images and important information related to the vibes of Tokyo. Another major theme of this adorable website is the international feel. This applies to the interactive nature of Style Arena which can be viewed in Japanese, Chinese, English, and the Korean language.

This angle highlights the amazing professionalism of this adorable website and that the Japan Fashion Association is fully aware about the power of Tokyo fashion. In this sense, Style Arena can’t be matched when it comes to this fantastic feature. The same also applies to the images of street fashion which isn’t tainted by bias unlike some other websites, which are too predictable after viewing time after time. Therefore, Style Arena is based on freshness and relating to the needs and requirements of the viewer.

On the current main page of Style Arena the vibes of Harajuku, Omotesando, Ginza, Daikanyama, and Shibuya, are highlighted. Thereby, people can not only view the stunning images on show but they can also read about important fashion factors. This notably applies to the respective favorite boutiques of individuals and where they bought their current clothes from.

Other (http://www.style-arena.jp/feature/special/ginza_rw_201203/) lovely features apply to the “Special” area and “Event Snap.” These two important features highlight the latest events in Tokyo and show the fashionable runways which express the stunning nature of Tokyo fashion. Like usual, the images match this area to perfection because the photos are elegantly done.

Throughout the year you will have articles and information about other amazing fashion districts in Tokyo. This entails focusing on Ebisu, Shinjuku, Shimokitazawa, Ikebukuro, Koenji, Nakameguro, Jiyugaoka, Yurakucho, and all fashionable districts of dynamic Tokyo. Alongside this you will have articles which highlight “New Tribes” and “Shops” of interest.

In a past article about Style Arena by Modern Tokyo Times it was stated that “Style Arena began in 2002 and in June this year this stunning fashion website will mark ten years. In all that time people have witnessed a website which highlights the Tokyo fashion scene with complete professionalism and care. This is clearly apparent by the layout, the user-friendly nature of the website, striking images of fashionable individuals in Tokyo, and updated information highlighting fashion companies, new trends, and other important areas.”

At Modern Tokyo Times we have no qualms about highlighting Style Arena and stating openly that this amazing fashion website can’t be surpassed, when it comes to “the real fashion angle” of this amazing city. This applies to the interactive nature of Style Arena related to language, images, information, user-friendly layout, unbiased focus on the Tokyo fashion scene, and other important areas.

It is also important to stress that for boutiques which are focused on the fashion scene in Tokyo – a wealth of essential information is being provided by Style Arena. After all, information about favorite boutiques and so forth is provided under the main image highlighted. This fantastic feature can be utilized by fashion lovers and the fashion sector alike.

If you adore Tokyo fashion and want to view the diverse nature of street fashion and the latest vibes hitting Tokyo. Then without a shadow of a doubt Style Arena is a must for all individuals who cherish the fashion scene of Tokyo. Style Arena is simply a cut above the rest when it applies to the collective fashion angle of buzzing Tokyo.

 

http://www.style-arena.jp

http://www.style-arena.jp/street/individual/dt/4917

http://www.style-arena.jp/feature/special/ginza_rw_201203/

Images in this article are not from Style Arena.  Please click on the Style Arena website to view the latest trends of Tokyo.

The images in this article belong to Modern Tokyo Times but please feel free to use our images. If you mention Modern Tokyo Times it would be appreciated but all images are for our supporters and belong to everyone because of our interactive nature.

leejay@moderntokyotimes.com

http://moderntokyotimes.com

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Posted by on June 2, 2012 in Japan

 

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Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Fashion lovers all over the world know the power of Tokyo because this sector is ultra-competitive and vast sums are spent every year in order to get a piece of the “Tokyo apple pie.” The purpose of all the surveys done by Modern Tokyo Times is to get behind the hype of companies who dominate the international press and media in Tokyo in order to find “the real trends” of this buzzing fashion city. Of course, the surveys are based on individuals who adore fashion and the focus on the third survey remains within the female market.

This survey was based on 100 females who visit the fashion districts of Harajuku and Omotesando. The age group who answered this survey was between 18 and 24 years of age and the common theme was that all adore fashion. Harajuku and Omotesando were selected because both fashion districts are linked together and share this vibrant fashion area of Tokyo.  Also, Harajuku and Omotesando are internationally famous throughout the world and the back streets are awash with trendy boutiques and this fact compliments the extravagant main street which links both districts.

In an earlier survey related to females in the age group of 18 and 26 which was based on fashion throughout Tokyo and not limited to two fashion districts. Then when it came to favorite department stores and shopping malls it is clear that the findings from this survey highlight clear differences.

Therefore, the last survey highlighted that Lumine just came out on top from Marui and Shibuya 109. Laforet Harajuku just came behind these and Isetan was also selected favorably. However, when it came to this survey then only Laforet Harajuku of all the above is based in the districts covered in this survey. Not surprisingly, therefore, the findings for the favorite department store or shopping mall was different.

This applies to Laforet Harajuku dominating and being followed by Parco and Lumine. Lumine was still selected highly and this bodes well for this elegant department store and it was good to see Parco doing well in this survey. After all, it shows that different fashion districts will have certain bias towards individual companies and department stores. After all, everybody that took part in this survey loves the fashion districts of Harajuku and Omotesando. Given this reality then Laforet Harajuku held a distinctive advantage but it was noticeable that nobody highlighted Shibuya 109. This may hint at the rivalry between Harajuku and Shibuya?

Like in the previous two surveys the choice for favorite shops and brands was extremely varied but clearly some companies have been highlighted highly in all three surveys. In the survey based on the 18-26 year old age group throughout Tokyo then last time it was stated by Modern Tokyo Times that “Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.”

 

Also, in the survey before this based on the fashion vibes of Daikanyama and Jiyugaoka in the female age group of 18-30 the survey stated that “Mercury Duo, Zara, Snidel, Topshop, Beams, Laguna Moon, Spick and Span, Ingni, Lowry’s Farm and G.V.G.V., were selected several times with regards to favorite shop and favorite brand. Overall, Mercury Duo was mentioned the most but it was very close and many other companies were selected. This applies to Forever 21, H & M, Gucci, Deicy, Louis Vuitton, Ships, Egoist, Jupiter, Polo Ralph Lauren, United Arrows, John Lawrence Sullivan, Liz Lisa, Sly, Free’s Shop, Stella McCartney, Osmosis, Journal Standard, Adam et Rope, Loungedress, Earth Music & Ecology, Lip Service, Smacky Glam (SmackyGlam), D’issy, Urban Research, Sister, Dazzlin, Miu Miu, Ryza, Jill Stuart, Jeffrey Campbell, Vivienne Westwood, A.P.C., Toga, Frayi D, Rosso, and a few others.”

 

Interestingly, when it came to favorite department stores for females shopping in Daikanyama and Jiyugaoka, it was apparent that Marui, Lumine, and Isetan, were selected the most. After these three then Shibuya 109 and Laforet Harajuku also did well. Therefore, in this survey Parco showed its strongest showing and the findings are very interesting.

Turning back to the favorite brands and shops selected in Harajuku and Omotesando then like previously mentioned you did have a few companies who also showed up well in all three surveys. This notably applies to Topshop, Snidel, H & M, Zara, and Sly.

In this survey the companies that did extremely well applies to Topshop, American Apparel, H & M, Comme des Garcons, Beams, Zara, Togo, Tsumori Chisato, Chelsea, I am I, Bubbles, and Vivien Westwood. The next tier applies to KBF, Opening Ceremony, Ralph Lauren, Marc Jacobs, Forever 21, Journal Standard, Barbie, Dual, Snidel, PoPo, Jouetie, Sly, Wall, and Mina Perhonen. Overall, it is clear from the boutiques selected that the mix highlights the diversity of the survey and this applies to the fact that some internationally famous boutiques were selected alongside some lesser known brands.

The most interesting finding was that many of the boutiques which are highlighted in the international media when it comes to Harajuku fashion weren’t selected. Occasionally individuals did have certain items on that they bought from companies related to “kawaii fashion” but none were selected when it came to favorite shop and brand. Of the trendy companies which do get favorable mentions because of their unique styles then Grimoire and Candy Stripper were selected but overall the profile of major quaint styles weren’t highlighted in this survey.

When it came to the “favorite hair salon” question then Bloc and Shima once more did very well and Shima in every survey keeps on being highlighted favorably. Velo hair saloon also did remarkably well in this survey and other companies like YY, Ultra C, Rosso, and Lili were selected several times.

With each new survey then important findings are being made and clearly certain patterns are emerging. Also, each survey is highlighting the importance of each specific fashion district and the overall strength of department stores is clearly informative. Of course the surveys are limited because of the numbers involved but each new survey is helping to strengthen the collective findings.

In every survey many companies were selected in the third tier and fourth tier and amongst the boutiques which came out near the top it is clear that some common themes are happening. Also, in this survey major international brands like Prada, Issey Miyake, Miu Miu, Chanel, Yves Saint Laurent, and others, were also selected in the third tier and given the age group belonging to 18 and 24 then this showing is powerful.

Also, the diversity of boutiques selected is highlighting the vibrancy of fashion in Tokyo and that the market is ultra-competitive. All females selected in this survey value fashion highly and the fashion styles of women selected applies to mainstream elegant styles, student based fashion, and youth orientated fashion.

http://www.style-arena.jp

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html Laforet Harajuku

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on February 4, 2012 in Japan

 

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Tokyo fashion: Style Arena is an essential website for Tokyo fashion

Tokyo fashion: Style Arena is an essential website for Tokyo fashion

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Style Arena http://www.style-arena.jp is an essential website for individuals who adore Tokyo fashion. Of course, you have many amazing fashion websites highlighting this amazing fashion city and clearly individual websites will be focused on different styles, angles, and other important areas. However, if you want essential information which is updated regularly and to view images of the Tokyo scene, then Style Arena comes highly recommended.

Style Arena is administered by the Japan Fashion Association and clearly this organization understands the need to relate to people in Japan and the international community. The interactive nature of this website is easily understood and you can read the website in Chinese, English, Japanese, and Korean. This is a real bonus and shows the care and passion of Style Arena in furthering not only fashion but greater cultural understanding.

Currently on the main page of Style Arena you can view the latest fashion scene in Daikanyama, Harajuku, Omotesando, Shibuya, and Ginza. This area constantly changes and areas like Ebisu, Shinjuku, Shimokitazawa, Koenji, Jiyugaoka, Ikebukuro, Nakameguro, Yurakucho, and all fashionable areas throughout Tokyo are highlighted.

Style Arena began in 2002 and in June this year this stunning fashion website will mark ten years. In all that time people have witnessed a website which highlights the Tokyo fashion scene with complete professionalism and care. This is clearly apparent by the layout, the user-friendly nature of the website, striking images of fashionable individuals in Tokyo, and updated information highlighting fashion companies, new trends, and other important areas.

Throughout the year (http://www.style-arena.jp/event/dt/7events are covered and if you click on the following link you will witness “real” Tokyo fashion. The care to detail, angle of images, clearness of each image, and so forth, are all done in a very appealing way. This applies to freshness and clearly the images relate to the fashion scene which can be seen in trendy areas throughout Tokyo.

The most essential and important angle from the view of Modern Tokyo Times is the information supplied alongside the images. For example, if you click on the latest images from Omotesando then immediately you will know about where the individual bought their clothes, their favorite brands, and other essential information.

From a marketing point of view this is amazing because immediately after viewing so many images you will get to know the latest trends. Also, information about favorite brands, favorite shops, and the brands that individuals are wearing on the day, is most helpful. Like always, this is done in true style and information isn’t overloaded and the same applies to the images.

Overall, if you want to know the latest fashion vibes of Tokyo then Style Arena must be on your hotlist.

http://www.style-arena.jp

http://www.style-arena.jp/street/individual/dt/4269

http://www.style-arena.jp/street/individual/dt/4290

http://www.style-arena.jp/street/individual/dt/4273

Images in this article are not from Style Arena.  Please click on the Style Arena website to view the latest trends of Tokyo.

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on January 30, 2012 in Japan

 

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Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Tokyo fashion is internationally famous and this survey was done online by Modern Tokyo Times. It relates to young ladies aged between 18 and 26 and key questions were asked about favorite places for fashion. All females who took part in the survey were selected once it became known that they regularly shop in trendy parts of Tokyo and that they adore fashion. In total, one hundred females took part and the findings are very interesting because it is fascinating to know the favorite brands and stores in this vibrant city. After all, the fashion market in Tokyo is huge and ultra-competitive.

Every female who took part in the survey resides in Tokyo or the surrounding prefectures of Chiba, Kanagawa, and Saitama. However, each female either studies or works in Tokyo and every single lady does her major shopping in trendy parts of this stylish and ultra-modern city.

Also, according to the survey it is clear that the major fashion districts were the most popular. This applies to Harajuku, Shibuya, Shinjuku, Ikebukuro, Omotesando, and Ginza. Despite this, other areas were also chosen and this includes Jiyugaoka, Aoyama, Daikanyama, Ebisu, Shimokitazawa, Ueno, and other fashion districts in Tokyo.

Another important factor is location because Ikebukuro was especially selected by young ladies who reside in Saitama prefecture and similarly, Ueno was picked by a few individuals who reside in Chiba prefecture. Of course, this wasn’t exclusive to all individuals who reside in these prefectures. However, you did have a noticeable common denominator when it came to young ladies living in Saitama prefecture because Ikebukuro gained from its strategic location.

This isn’t undermining the importance of fashion in Ikebukuro because in recent years this part of Tokyo continues to prosper and expand. Therefore, while the traditional department stores of Seibu Department Store and Tobu Department Store have always been the backbone of Ikebukuro. In recent times Lumine and Esola have given a boost to the younger fashion market. Given this growing angle, Lumine, Esola, Marui, Parko, and other famous stores catering for younger people, have galvanized the buzzing nature of modern Ikebukuro and people from all over Greater Tokyo shop in this fashionable district.

When it came to the question of the most popular fashion stores picked by individuals in the survey, then this part wasn’t so unpredictable. Of course, some of the ladies replied that they prefer individual fashion companies and not major department stores or famous shopping malls. However, for young Japanese, Korean, and Chinese ladies, who reside in the Greater Tokyo region, then Lumine just came out on top from Marui, Shibuya 109, and Laforet Harajuku. Isetan wasn’t far behind and a minor split occurred with the youngest ladies in the 18 to 22 years old bracket especially focusing on the first three places mentioned.

The question related to favorite shop and brand was extremely varied. However, while the majority of ladies selected a single favorite shop others mentioned their number one department store. Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.

In the final tier were many companies and in truth you have too many to mention. However, the list includes Osmosis, Grimoire, Heather, Louis Vuitton, Jeanasis, Journal Standard, Adam et Rope, Kaka Vaka, Opening Ceremony, Celine, Loungedress, D’issy, Urban Research, Frayi D, Rosso, Martin Margiela, Barak, Qosmos, Theory, Theatre Products, Alexander Wang, Ann Demeulemeester, Ingni, Another Edition, Miel Crishunant, and several others. Therefore, the complex nature of the list also highlighted the importance of places like Laforet Harajuku because several companies are located in this shopping mall and the same applies to Lumine and other department stores.

When it came to the “favorite hair salon” then Bloc, D & B, Shima, Za/Za, and Minx were the most popular. After this top selected group you have countless others but it is noticeable that in two surveys done by Modern Tokyo Times that Shima did well in both.

The findings will have limitations but clearly during the second survey related to fashion in Tokyo, it is clear that some similarities applied. This notably applies to favorite department stores, favorite hair salon, and many fashion companies were selected in both surveys but with slightly different results at the top.

Overall, it is clear that the survey highlights the buzzing nature of Tokyo fashion and clearly individuals picked both Japanese boutiques and international boutiques.

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 

 
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Posted by on January 10, 2012 in Japan

 

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