Tokyo fashion and vibrant Beijing: Roberto Cavalli and expansion in Northeast Asia
Kanako Itamae, Michel Lebon and Lee Jay Walker
Modern Tokyo Times
Roberto Cavalli towards late 2011 opened a new store in the exquisite area of Aoyama in Tokyo. Other companies like Akris, Bally, Freitag and many more also targeted the vibrant city of Tokyo in the same year. In 2012 the continuing growth of Roberto Cavalli can be seen throughout Northeast Asia by the recent opening of a new store in Beijing, China.
It is clear that in recent years the popularity of major cities in China like Beijing and Shanghai, and a host of others, are attracting the crème de la crème of international fashion companies. Therefore, Roberto Cavalli recently opened the first phase of a new store in the vibrant city of Beijing.
Roberto Cavalli commented that “Beijing is becoming one of the most vibrant and glamorous capitals in the world. It was time to open a Roberto Cavalli boutique to give the possibility to my many Chinese fans to discover my world in its entirety. For years, the most beautiful movie actresses of this country have loved wearing my collections on the international red carpet … Now my fashion and my style will be accessible to all. The femininity and beauty of Asian women has always inspired me …”
It is clear that Roberto Cavalli speaks from the heart because his words hit a chord immediately. When Roberto Cavalli spoke about Tokyo he stated that “Tokyo is on the world’s stage of fashion, glamour, and sophistication. This is a city of energy and inspiration.” He continued by stating that “I wanted to create a boutique in which elegance dominates, for both women and for men, in a welcoming and exclusive atmosphere, in which each person can totally fulfill their dreams and desires. I have always been extremely interested in Japanese culture…..”
Therefore, the vibrant reality of both Beijing and Tokyo appealed greatly to Roberto Cavalli. Equally important alongside the trendy reality of both major cities is the purchasing power which is enormous. Also, like Roberto Cavalli commented “For years, the most beautiful movie actresses of this country have loved wearing my collections,” and now his new collections are open to the people of Beijing and Tokyo.
The new Roberto Cavalli store in Beijing is based in the highly acclaimed arcade area of the Peninsula Hotel. Therefore, just like Roberto Cavalli picked Aoyama in Tokyo because of sophistication, style, and the richness of architecture. He also decided on this part of Beijing because it is known for exquisite brands which sell luxury products to eager clients.
April 18, 2012, was the initial opening time whereby the first phase was implemented and the second phase is hoping to be finished by early 2013. It is reported that once everything is put into place then Roberto Cavalli will visit Beijing.
In an article published on http://fibre2fashion.com it is stated that “The Beijing store hosts the women’s and men’s prêt-à-porter collections, as well as the accessories, eyewear, perfumes, time-wear and kidswear collections. The layout of the space has been specifically designed in such a way to emphasize the various product categories present in the store.”
Once everything is completed then the ground floor will cater for fashionable ladies and the basement area will cater for stylish men who adore quality in abundance. Also, the store will provide a special VIP room whereby individuals will be fully cared for in their requests for finding new and beautiful clothes. At the same time, great detail will be put on the design of the store and the same applies to the layout. Therefore, for fashion lovers it will be a great experience in trendy Beijing.
In an earlier article by Modern Tokyo Times related to why Roberto Cavalli picked Aoyama in Tokyo it was stated that “Also, you have stylish and exquisite shopping stores in this exclusive fashion district which includes Boutique W, Dress Camp, Flair Aoyama, Loveless and other stunning shopping stores. Therefore, Roberto Cavalli picked an ideal location because the proximity of Aoyama to Omotesando, Harajuku and Shibuya means the entire area is awash with creativity, exquisite boutiques, energy, sophistication, changing styles and one long and continuous fashion scene, which would grace any major city in the world.”
Therefore, it is clear that Roberto Cavalli thought deeply before picking ideal locations for his new stores in Beijing and Tokyo. True to nature, he picked places based on sophistication, grace and panache.
Roberto Cavalli Aoyama Boutique, SS Minami Aoyama 1/2F, 5-5-4.
AOYAMA SHOPPING LINKS TO HELP TOKYOITES AND TOURISTS
http://www.aoyama-net.com/fashionmap/index.htm – Map of where the fashions companies are
http://tokyofashion.com/tag/aoyama/ – Aoyama fashion
Lee Jay Walker helped in the article related to background information.