Tokyo fashion in Ikebukuro: the buzz of Ikebukuro fashion and Miu Miu
Sarah Deschamps, Kanako Itamae and Lee Jay Walker
Modern Tokyo Times
Ikebukuro is awash with fashion and in the last few years this part of Tokyo is re-inventing itself when it comes to stylish boutiques. Therefore, the opening of Miu Miu in the famous Seibu Department Store in late 2011 is mere confirmation that powerful boutiques view Ikebukuro in such a favorable light. This trend continues in 2012 and clearly this district is on “the fashion map” within Tokyo because of the buzzing fashion scene on both the east and west side.
It must be remembered that Ikebukuro train station is the second busiest in Japan and every week millions of people pass through this part of Tokyo. When this is added to the fact that Japanese people like convenience when it comes to shopping, then not surprisingly the fashion dimension within or around Ikebukuro train station is enormous. This reality means that the fashion area is a huge hub and Ikebukuro is also the gateway for people in Saitama prefecture.
Seibu Department Store and Tobu Department Store have a very rich history and both mega-companies, alongside Lumine, Marui, and Parco, are collectively creating a huge fashion district in Ikebukuro. Also, Esola is a lovely place for ladies fashion and you have scrumptious restaurants to eat.
In Esola you have exquisite boutiques which include Actuel, Amphi, Barbie Store, Beardsley Gallardagalante, Blue Bell Market, DouDou, Elleva, FRAMeWORK, Free’s Mart, Jolly Boutique, Muriel & Mercuria, Nuit et Jour Spick and Span, Opaque Clip, Royal Flash, and Turno Jeana.
Lumine, meanwhile, is one of the best fashion outlets in Tokyo and the store in Ikebukuro is a major attraction for Tokyo ladies because of lovely boutiques like SmackyGlam (Smacky Glam) and countless others. Also, the restaurant area in Lumine is a great place to relax and unwind.
Therefore, not surprisingly the fabulous boutique Miu Miu decided to open for business in Ikebukuro. While next year American Eagle Outfitters have also selected to open a store in this fashionable part of Tokyo alongside another store in the environment of Harajuku and Omotesando. This bodes well for the future of Ikebukuro because fashion is very dynamic in Tokyo and areas need to maintain their vibrancy.
In a past article by Modern Tokyo Times about fashion in Ikebukuro it was stated about American Eagle Outfitters that “The new store will have three floors of fashion in order to attract the fashion conscious and the international aspect is an added dimension. American Eagle Outfitters have clearly done their homework because Ikebukuro is a thriving fashion district in Tokyo and redevelopment projects are in the pipeline to further enhance the area.”
“Uniqlo also understands the reality of fashion in Ikebukuro because the future potential of this vibrant district is obvious. Therefore, Uniqlo will expand their presence in Ikebukuro and this applies to occupying two floors in Tobu Department Store.”
Obviously the same applies to Miu Miu who decided to expand their international operations in the Seibu Department Store in Ikebukuro. Also, the store was designed by Roberto Baciocchi and like usual for Miu Miu they focus on classic concepts and futuristic aspects. Therefore, you can have a lovely shopping experience and envisage the creativity of this exquisite company by viewing the stylish layout and theme of the Miu Miu store.
In the last few years Lumine and Esola have altered the fashion landscape of Ikebukuro and complemented Seibu Department Store, Tobu Department Store, Parco, and Marui. Also, the opening of the Fukutoshin Ikebukuro train station created a new fashion hub in Ikebukuro. This applies to delightful fashion boutiques and other shops which have created a lovely underground hub once leaving the main Fukutoshin Ikebukuro train exit.
The recent opening of Miu Miu and the future opening of American Eagle Outfitters in 2012, alongside the expansion of Uniqlo, is maintaining the vibrancy of Ikebukuro. Therefore, while Ikebukuro might not get the same media exposure, the reality on the ground is very different because Seibu Department Store, Tobu Department Store, Lumine, Marui, Parco, Esola, and other fashion outlets, would enhance any fashion district.
Not surprisingly, Miu Miu and other fashion companies are aware of the ongoing changes in Ikebukuro and future projects which will enhance this part of Tokyo. Given everything, the future of this fashion district is rosy and the elegance of the fashion scene is growing because of the quality of so many exquisite boutiques.
www.smackyglam.com – Smacky Glam
http://blog-s.frame-works.co.jp/ Spick and Span official blog
www.smackyglam.com – Smacky Glam
http://sanyo-i.jp – Sanyo i Store (Sanyo Shokai Ltd)