Tokyo fashion: culture and aspects of the pulling power of Japan
Lee Jay Walker
Modern Tokyo Times
The old Japan still appeals to vast numbers of people because of the rich cultural legacy of this unique nation. This applies to so many factors, from the cradle of high culture in Nara which was then followed by Kyoto and the religious influence of Zen Buddhism, Kukai, and Nichiren. Other major areas apply to ceramics, martial arts, ukiyo-e, Japanese tea ceremony, the samurai, geisha, kimono, kanzashi, Japanese garden, haiku, kabuki, mysterious world of the ninja, ikebana, bonsai, and a host of other factors.
Indeed, the uniqueness of Japan is best summed up within the Shinto faith because no other major nation maintained its indigenous faith within just one location. All other major nations throughout the world became swallowed up by Buddhism, Christianity, and Islam. Hinduism of course is the indigenous faith of India but Hindu civilization spread to distant shores, from Afghanistan to Indonesia, before the advent of Islam.
In modern times the pulling power of the old world still exists but new themes attract the international community and this applies to the younger generation and all generations. Therefore, Japanese animation, kawaii culture, fashion, cosplay, maid café, computer games, gadgets, and a host of other areas, is drawing people close to Japan.
Regionally also, Japan is a huge pulling power for music and many American singers and groups have fallen in love with the buzzing fashion of Tokyo and Osaka. Not only this, but Korean pop (k-pop) music and dramas now understand the power of Japan because more and more k-pop groups and television series from South Korea want a slice of the “Japanese apple pie.”
European fashion companies also desire a slice of the “Japanese apple pie” and this can be seen by the strong showing of profits made in Japan. The South Korean k-pop scene is now following the same logic and this will only enhance the international reputation of Japan.
Therefore, while the economic base of Japan may be stuttering and the ravages of nature continues to create havoc during this sad year in the land of the rising sun – the soft power still continues to grow despite all these negative upheavals. Indeed, political leaders in Japan and many internal companies should be doing more to reach out globally because the younger generation in many nations is focused on aspects of modern Japan.
Fashion wise Tokyo and Osaka are buzzing and not only these cities because Kobe fashion is extremely vibrant and Kobe in its own right is a stunning city and one which is creative. However, internationally the focus is on Tokyo and Akihabara (anime, gadgets, otaku, and maid café), trendy Shibuya, independent Harajuku, high fashion of Aoyama, Omotesando, Ginza and Roppongi Hills, and the name of Shinjuku, are all internationally well-known.
Osaka also is a huge international market and places like Namba and Umeda are great places for fashion and Namba entertainment district never sleeps. In truth, Osaka is overlooked too much because the Kansai region is one of the richest regions in the world. Therefore, Namba fashion and Umeda needs to be sold more and Osaka needs to reach out to the international community because this city is so energetic and contrasts greatly with Tokyo in terms of thinking.
Twenty years ago the younger generation in China and South Korea were largely disenfranchised from Japanese street culture. This no longer applies and Japan is a hip place to visit and the Chinese tourist market to Japan is growing and developing rapidly. Therefore, more fashion companies in Japan are focused on developing their image in China and also attracting Chinese tourists.
The best of k-pop in South Korea are also focused on the huge music market in Japan and this is altering the music balance. Fifty years ago to the last ten years the American music power dominated in Japan and the same applied to the film industry. However, in recent times more and more young people in Japan are listening to j-pop and k-pop and the domestic film industry is seeing a growing share.
Of course American music is still powerful and the same applies to the film industry but companies like Warner Bros. Studios in America are increasing their sights in Japan by also focusing more on Japanese films. Warner Bros. Studios is a fantastic company in this sense, because they understand that times are changing and the best of both worlds is being provided by this dynamic company.
Therefore, while j-pop and k-pop continues to grow within Japan for the younger generation both music styles are making inroads in other nations like China, Indonesia, Thailand, Taiwan and others within Asia. It must be remembered that in China, Japan, and South Korea, you have over 1.5 billion people and the growing middle class and upper class in China is leading to new thinking and new energy.
Japan will always attract people because of its rich legacy and Kyoto, Nara, Kamakura, Koyasan, and so many other places, will always attract people because of high culture and the richness of Buddhism in the old world is internationally famous. The Shinto faith also provides the real uniqueness of Japan and festivals throughout the year keeps this faith within the soul despite Japan being secular on the whole.
Turning back to fashion then this sector is so rich and diverse and each area within major cities like Tokyo and Osaka will have special zones which cater for certain styles. Also, exquisite international companies want a share of the “Japanese apple pie”
In a previous article about fashion I comment that “The beauty of Tokyo is that different areas contrast greatly and you have noticeable changes within fashion styles. Therefore, you will find greater individualism in Harajuku and Shibuya and both areas have a youthful image and are powerhouses.”
“This contrasts greatly with Ginza and other fashionable areas like Ebisu and Aoyama which cater for young adults and all age ranges, with the emphasis being high income earners or people with wealth. Ginza is awash with international brands and Japanese brands where the focus is on elegance, sophistication and extreme quality.”
“Harajuku and Shibuya are not just about youthful fashion because both areas connect with Omotesando and within each area the mixture of fashion is amazing. Therefore, you can visit independent companies like 6%DOKIDOKI in Harajuku and within a short distance you will find international and famous Japanese brands.”
“The fusion of fashion companies and the noticeable change within districts or within a short distance; increases the spice and the creativity of fashion in Tokyo.”
“This all adds to the high energy of fashion in Tokyo and the spirit of companies like 6%DOKIDOKI and Macaronic are a blessing. Therefore, designers like Sebastian Masuda (6%DOKIDOKI) and Takashi Aoki (Macaronic) have no boundaries and instead their creativity and passion can be felt within the products that they provide”.
- Sebastian Masuda
In the past Issey Miyake, Yohji Yamamoto and Rei Kawakubo were famous for attracting broad followers and each individual is highly respected within the fashion world. Despite this, the fashion sector in Japan is extremely diverse and no individual designer or brand can dominate because the market is so complex.
The beauty of the fashion sector in Japan is its rich diversity and collectively all the influential designers compliment this aspect of the fashion scene. Therefore, Issey Miyake, Rei Kawakubo, Sebastian Masuda, Yohji Yamamoto, Takashi Aoki, Junya Watanabe, Tsumori Chisato, Yoshie Itabashi, Chiharu Kikuchi, and many other fantastic designers, are collectively creating a major buzz throughout the international fashion industry.
It matters not if your favorite company is A Bathing Ape, Comme des Garçons, N. Hoolywood, Grimoire, Samantha Thavasa, 6%DOKIDOKI, SmackyGlam, Diet Butcher Slim Slim, Hiroko Koshino, Rip Van Winkle, H. Naoto, Macaronic, Candy Stipper, or any of the multitudes of quality and imaginative fashion companies in Japan. The most important aspect is the creativity of each individual company and how competing styles help to highlight fashion in Japan.
6%DOKIDOKI and SmackyGlam use amazing creativity and color schemes within their designs and both companies have different thought patterns and client bases. Yet, this diversity amidst creative fashion is attracting fashion lovers from all over the world.
The brainchild behind 6%DOKIDOKI is Sebastian Masuda and this extremely creative fashion designer and thinker, never remains static because the spirit of fashion and Harajuku run through his veins. He is blessed with excellent staff who enthuse not only kawaii culture and chaotic punk, but who have raw energy and a rare vibrancy and spirit.
The color schemes and creativity of 6%DOKIDOKI is beyond boundaries and kawaii culture and their free thinking shines out in a world of fashion which can sometimes be constrained. 6%DOKIDOKI is a company which makes Harajuku tick and their fashion and accessories say much more than people could ever imagine.
Another amazing aspect of fashion in Tokyo is that you have so many districts in this city which have their own distinctive vibe. Therefore, while places like Aoyama, Ebisu, Ginza, Ikebukuro, Harajuku, Omotesando, Shibuya, Shinjuku, and Ueno, are more well-known and established areas, this is not the entire picture. This applies to trendy smaller areas of Tokyo like Kichijoji, Daikanyama, Jiyugaoka, Nakano, Naka-Meguro, and Shimo-Kitazawa, because these places highlight the plethora of areas to visit for fashion in Tokyo and this is rare for a major city because the options are enormous and extremely varied.
The image of Japan is changing in the eyes of the younger generation because the new Japan is trendy, creative, and provides rich new trends which have global appeal. Kawaii culture is no longer stuck in Japan and cosplay, Japanese anime, new gadgets, fashion, computer games, maid café, and other areas are all adding up and leading to new dimensions.
At the same time, the mysterious Japan is still potent and appeals to all generations and this unique factor makes the land of the rising sun so fascinating. For some individuals it is all about kawaii culture and Japanese anime. However, for others it is about the richness of Nara, Kyoto, Wakayama Castle, Koyasan, Japanese gardens, Buddhism, Japanese ceramics, kabuki, ukiyo-e and other high cultural aspects of Japan.
Obviously many individuals will enjoy both worlds and feel relaxed within the rich traditional culture of Japan and the changing aspects of the new nation which is constantly evolving because of new trends.
Therefore, the pulling power of Japan will continue to grow and k-pop groups and other international music styles will continue to focus on the “Japanese apple pie.” The same applies to the magnificent and stylish fashion scene because of amazing designers who focus on creativity and innovation.
Overall, Tokyo is amazing for fashion and cosplay, anime, maid café, kawaii culture, and a plethora of other trends, is leading to such a rich and vibrant culture.
http://www.japaneselifestyle.com.au/tokyo/harajuku_fashion.htm (Harajuku – Tokyo)
http://www.osaka-info.jp/en/search/detail/shopping_5160.html (Namba – Osaka)
http://www.japaneselifestyle.com.au/tokyo/shibuya.htm (Shibuya – Tokyo)
http://www.warnerbros.co.jp/main/homepage/homepage.html (in Japanese)