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Tokyo fashion: Lumine 2 and department stores in Shinjuku

Tokyo fashion: Lumine 2 and department stores in Shinjuku

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

All Images MODERN TOKYO TIMES
 

Lumine is a lovely company which caters for high quality fashion and certainly this company understands the market in Japan. Time after time when you visit different Lumine stores you are guaranteed to find exquisite boutiques, a lovely layout, nice ambience and sophistication. Therefore, amidst the hustle and bustle of dynamic Shinjuku you have Lumine 2 and other Lumine stores. However, this article is just focused on Lumine 2 and giving details about other famous fashion department stores in Shinjuku.

Shinjuku itself is blessed with so many fantastic department stores and stylish boutiques which cater for many different styles of fashion. At all times Shinjuku is awash with people and the atmosphere is electric for fashion lovers but at times it can be too hectic for others. Despite this, if you are a lover of fashion then the choice is amazing and Tokyoites and tourists flock to Shinjuku in vast numbers every day.

Major department stores in Shinjuku and Nishi Shinjuku include Lumine, Isetan, Marui, Keio, Mitsukoshi ALCOTT, Odakyu, Takashimaya and Mylord. Each quality department store provides exquisite fashion and visiting Takashimaya is a real eye opener to the elegance of fashion in Tokyo. However, for younger ladies then Lumine and other department stores like Isetan and Marui One are also extremely popular.

Mylord is part of the Odakyu group and provides a nice contrast with the main Odakyu store. Meanwhile Mitsukoshi ALCOTT and Keio have their own strong powerbase and collectively the fashion stores all add to a vibrant fashion zone. Therefore, fashion is clearly potent in Shinjuku and you can feel the raw energy of this famous part of Tokyo.

Also, if you want to feel the vibe of unique styles which makes the alternative fashion scene tick in Tokyo, then Marui One is a must. This department store took a more risky approach by focusing on “underground fashion” and the “unique vibes of Tokyo and Osaka.” Therefore, for fashion lovers who want to see unique styles and feel the buzz of Tokyo, then Marui One provides many lovely styles.

This applies to fantasy fashion, romantic designs, modern kimono, Gothic Lolita, Sweet Lolita, dreamy fashion, casual styles, visual kei, and other amazing trends. Therefore, Marui One is like “a mirror” of parts of Harajuku and this store is internationally famous. Marui have many different stores in Shinjuku but Mauri One stands out because of its individualism.  

Turning back to Lumine 2 then this elegant department store is blessed with exquisite boutiques and the atmosphere is always refined. Lumine 2 like all Lumine stores is based on providing boutiques which highlight elegance, current trends, gracefulness and extremely high quality products.

In Lumine 2 you have so many exquisite boutiques and on the second floor alone you have many fabulous fashion stores catering for ladies. This applies to Snidel, Banner Barrett, Jewel Changes, Samantha Thavasa, Grappe Bannister (Abahouse), United Arrows, Spick and Span (FRAMeWORK), Adam et Rope, Aquagirl, LANVIN en Bleu, Moroko Bar, Anteprima/Misto, Jill Stuart, Stunning Lure, KariAng Park, Fray I.D, Borny, Blondy, Peach John The Store (lingerie), RYZA, and several other lovely boutiques and cosmetic stores.

Spick and Span (FRAMeWORK) sums up the second floor well because this lovely boutique gives you a taste of the sheer quality provided within Lumine 2. Also, exquisite designs of bags by Samantha Thavasa and Anteprima/Misto are extremely appealing and the contrasting styles highlight the richness of the entire floor.

The second floor is the largest area for fashion but you also have stylish boutiques on other floors and it is important to look around and take your time. Therefore, on the third floor you will find a nice mix of ladies and men fashion and this applies to Urban Research, Nano Universe, Alfredo Bannister, and a few more boutiques.

The fourth floor is also mixed fashion for men and women and you have lovely boutiques which include Nombre Impair, Casbah, Beaver, Liptional, Journal Standard Relume, and Par ICI Klassisk. Also, you have other stores selling different products or a mixture of goods like Sunday Brunch Zakka (ladies fashion accessories), Raguel (ladies fashion accessories) and several other stores.

Overall, Lumine 2 is a fantastic shopping experience and if you want to see exquisite fashion in the heart of Shinjuku then you can’t go wrong by visiting this amazing department store.

ALL IMAGES MODERN TOKYO TIMES

http://www.lumine.ne.jp/shinjuku/   Lumine

SELECTION OF STORES IN LUMINE 2

http://www.anteprima.com/

http://www.jillstuart.com/

http://www.bannerbarrett.biz/

http://www.jewelchanges.jp/

http://www.samantha.co.jp/

http://abahouse.co.jp/english/accessory/grappe-bannister/

http://www.united-arrows.co.jp/index.html

http://www.frame-works.co.jp/index_n.html

http://blog-s.frame-works.co.jp/  Spick and Span official blog

http://www.adametrope.com/

http://www.lanvin-en-bleu.com/

http://stun-l.com/brand/index.html

http://www.kariangpark.jp/

http://fray-id.com/

http://www.peachjohn.co.jp/pj/english/about/

http://www.nanouniverse.jp/

http://www.rolladex.co.jp/nombreimpair/

http://www.liptional.com/

http://www.baycrews.co.jp/index.html

http://parici-ambidex.jp/?eid=114

http://www.raguel.co.jp/shop.html

DEPARTMENT STORES

http://maruione.jp/en/  Marui Online Shop

http://www.takashimaya.co.jp/shinjuku/store_information/  Takashimaya  

http://info.keionet.com/foreign/index.html  Keio Department Store

http://www.odakyu.jp/english/sightsee/shinjuku/index.html  Odakyu Department Store and Tourist Information

http://www.shinjuku-mylord.com/  Mylord

http://www.japan-guide.com/e/e3011.html    Information about Shinjuku

http://www.isetan.co.jp/icm2/jsp/store/shinjuku/info/iclub/index.jsp  Isetan  

FASHION PHOTOS

http://www.chictopia.com/snidel/fashion

http://tokyofashion.com/photos/?location=Shinjuku   

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on November 8, 2011 in Japan

 

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Tokyo fashion: Elegant fashion from Switzerland adding to Ginza renaissance

Tokyo fashion: Elegant fashion from Switzerland adding to Ginza renaissance

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

In Tokyo the district of Ginza means style, sophistication and the crème de la crème of Japanese and international boutiques. Recently, a new vibe is emerging once more in Ginza and Yurakucho because of the opening of new department stores and fabulous international boutiques.

Luxury companies from Switzerland have opened three new stores in the last few months and this is adding to a new vibe in Ginza. Akris is a company which is famous for exquisite fashion and accessories and clearly Ginza was the ideal choice.

The rich history of Akris fits in well with Ginza because sophistication and crème de la crème fashion companies, is the reality of this plush and refined district in Tokyo. Akris was created in 1922 by Alice Kriemler-Schoch and just like images of Switzerland which applies to stunning beauty, refinement and a nation which is confident and sophisticated. Then Akris and other refined fashion companies from Switzerland are creating a lovely and elegant vibe and adding to the renaissance of Ginza.

The fashion house Akris is based on Haute Couture craftsmanship, minimalism, elegance and the finest material. Other impeccable facts about this company apply to sheer innovation, understanding the complexity of fashion in the modern world and providing a look which is chic and elegant.

Bally just like Akris have opened a new stunning boutique in Ginza and this magnificent fashion company is extremely rich in history. Carl Franz Bally and Fritz his brother founded this company in 1851. However, Fritz would soon leave but Carl Franz Bally was undeterred and by the 1860s this innovative company employed over 500 individuals and expansion would continue because the quality shoes were in high demand.

The reputation of Bally speaks for itself because sophistication and amazing merchandize is all rolled into one. In 1976 Bally reached out to new markets because now this sublime company also focused on handbags, clothing and leather accessories.

However, 1977 would witness a major event because the Bally family now sold all their interests in this exquisite company but the foundation stone of Carl Franz Bally remained in spirit and name.

Not surprisingly, teething problems began to emerge because the global market was changing and developing nations were flooding the market. Despite this, it is clear that this wasn’t the real issue because Bally stands for refinement, exquisite quality and their client base is very different.

Therefore, a negative period began to unfold but the rich history of Bally and remaining loyal to high quality merchandise, meant that a new renaissance for this company would once more emerge. This renaissance can be seen by recent bold moves and the opening of Bally in Ginza was certainly well planned because this part of Tokyo is a fitting place for such a stylish and graceful company.

Freitag, unlike Bally and Akris, isn’t based on such a rich history but just like the founder of Bally this company had a firm direction and responded to the environment that shaped their thinking. Feitag have firmly established themselves internationally and in Japan this hip and stylish company is certainly in demand.

In an article by Regula Brechbuhl called “Freitag – The Designer Bag With a Conscience” the author comments in 2008 that “It was 1993 when the brothers Daniel and Markus Freitag introduced their first Freitag bag with its distinctive, unisex design. The bag caught on fast with young people in Zurich, and soon became a must-have item, mainly because they were colorful, original and carried a message about environmental friendliness, as they were pieced together from bits of recycled truck tarps. That year, the brothers produced just 40 bags – by 1994, it was five times as many. The brothers’ timing was just right: This was the period when people, students especially, were getting into heated arguments about the destruction of the forests, the importance of recycling and the detriments of environmental pollution. So the two designers were suddenly hailed as visionaries.”

Further down the article by Regula Brechbuhl it is stated that “…the Freitag credo: loving attention to detail. For example, a photograph is taken of every bag produced, then attached to it with a description of how that particular model came about…..This is just the sort of detail that appeals to Japanese consumers…. Freitag products are now on sale in 36 Japanese city center shops (applies to 2008). “What’s currently happening in Japan, is just what happened in Switzerland between 2000 and 2003,” says CEO Streuli. “We are now concentrating on markets with a similar growth curve, and in which the product is well understood, including urban centers in Japan, Germany, Benelux, Italy and Scandinavia. The potential for growth is gigantic.”

Akris, Bally, and Freitag, have their own individual history and this also applies to their respective relationship with Japanese consumers. However, to have such exquisite companies opening up in Ginza in 2011 speaks volumes about the current renaissance in Ginza and Yurakucho which go into each other.

Switzerland is famous for stunning beauty, highly advanced economy, sophistication and a nation which is confident. These three companies will bring their own style and innovation to the heart of Ginza. Therefore, Japanese consumers of luxury products alongside tourists who visit fashionable Ginza will all benefit.

Indeed, Ginza and these three sublime companies is a perfect match!

http://moderntokyotimes.com

 

 

 
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Posted by on November 5, 2011 in Japan

 

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Tokyo fashion: pulling power of fashion in this dynamic city of creativity

Tokyo fashion: pulling power of fashion in this dynamic city of creativity

Lee Jay Walker

Modern Tokyo Times

6%DOKIDOKI

Tokyo is one of the most powerful cities in the world and the fashion scene continues to flourish and grow.  Also, the international appeal of Tokyo is making major waves because more and more international musicians desire to be linked to this ultra-modern city.

At the same time animation, kawaii culture, cosplay, and a host of other vibrant areas, are rebranding the image of Tokyo because many young people from all over the world are connecting with the “soft power” of Japan.  Therefore, Tokyo and other major cities like Osaka are helping to create “a hip Japan” which appeals to the younger generation.

However, despite the ultra-modern reality of Tokyo and other powerful cities the “old Japan” still survives. Therefore, places like Hakone, Koyasan, Kyoto, Nikko, and a host of other famous places, means that Japan provides something special because of multiple factors and the appeal applies to all generations.

When it comes to fashion then Tokyo is second to none when it applies to choice, exquisite quality, individualism, mainstream fashion and creativity.  Therefore, all major international fashion houses want a slice of the Tokyo “apple pie” and this applies to other powerful cities like Osaka.

Clearly Milan, Paris, New York and London are internationally famous but the same also applies to Tokyo.  However, the beauty of fashion in Tokyo is that indigenous fashion companies and international companies are based throughout the city. 

Therefore, you are spoilt for choice and this applies to major fashion districts like Aoyama, Harajuku, Omotesando, Ginza, Shibuya Shinjuku, Roppongi Hills and other fashion districts like Ikebukuro and Ebisu. Alternatively, you have an abundance of fashion in smaller districts of Tokyo and Daikanyama, Kichijoji, Jiyugaoka, Nakano, Shimo Kitazawa, Naka Meguro and other places provide a more distinctive vibe and each area appeals for different factors.  This, therefore, makes Tokyo unique because you have countless areas to visit and other parts of Tokyo like Ueno have their own distinctive feel and energy.

This reality is attracting major musicians to Tokyo and further afield in Japan. Michael Graham, in his article called Japan and the international music industry highlights this reality. 

Michael Graham states that “From Lady Gaga to Kanye West, there are not many modern pop artists that haven’t done “the Japan thing”. This says a lot about how Japan is perceived to the rest of the world. It’s modern, it’s cool, and it’s fun. If you are trying to show your fans that you are the newest biggest thing then you cannot go wrong with including Japanese style in your video’s and why not?”

“Japan not only brings us some of the latest fashion, technology and art but its music industry is one of the most sophisticated and cutting edge in the world.”

Michael Graham continues by stating that “This trend in music and Japan continues to be ever more present in modern music and does not show any signs of going away. You can look back at earlier artists such as Gwen Stefani because her music videos were covered in Japanese art and style. Gwen Stefani even brought out a clothing range inspired by Japanese clothing and her backing dancers were the Harajuku Girls. Therefore she could not have been anymore Japanese if she had tried.”

“The list seems to be endless of videos or artists that use Japan for style and image and it looks set to continue. I for one cannot get enough of it!”

Therefore, the fashion scene in Tokyo is very potent and the same applies to modern Japanese culture which is making headway internationally and other famous musicians like Courtney Love simply adore Tokyo fashion. 

Aoyama and Omotesando provide sophisticated fashion and both places are full of chic and style because you have endless exquisite boutiques to visit.  At the same time, it is clear that architecture is important and this provides the icing on top of the cake because you can feel the passion, creativity and the buildings match the crème de la crème fashion which is provided by both international and Japanese fashion companies in these two districts of Tokyo.

In Aoyama alone you will find many panache and exquisite fashion companies and this applies to Comme des Garcons, 10 Corso Como, L’eclaireur, Prada, Issey Miyake, Yohji Yamamoto, Artisan, Loveless, Stella McCartney, Mark Jacobs, Bathing Ape, Tsumori Chisato, Diane Von Furstenberg, Undercover, Design Works, Frapbois, and many others like Deuxieme Classe.

The energy of exquisite fashion and individualistic fashion designers can be felt through the entire area which links Aoyama, Omotesando, Harajuku and Shibuya.  In many ways Omotesando represents all the beauty of this area because it links high quality fashion companies with independent and stylish boutiques and in the backstreets you can find “street fashion.” 

Harajuku and Shibuya are global names for the younger international generation and like Michael Graham commented Gwen Stefani was inspired by Japan and her backing dancers were called the Harajuku Girls. Harajuku, therefore, is a major pulling power and the name sells itself.

The independent nature and creative spirit of companies like 6%DOKIDOKI means that the culture of Tokyo is influencing the younger generation in cities like London, Paris, New York and a host of other major cities. Therefore, kawaii culture, cosplay, Dolly-kei, fantasy fashion, Visual kei, Lolita and other trends are changing the image of Japan and independent companies like 6%DOKIDOKI, Grimoire, Macaronic, Candy and others are spreading a unique and distinctive fashion scene.

Internationally famous designers like Issey Miyake, Rei Kawakubo and Yohji Yamamoto provided a strong image for Japanese fashion and their energy was noticeable in the 1980s and onwards.  Yet younger designers and famous individuals are changing the evolving fashion scene and Issey Miyake, Yohji Yamamoto, Sebastian Masuda, Rei Kawakubo, Nobu Kitamura, Junya Watanabe, Takashi Aoki, Tsumori Chisato, Yoshie Itabashi, Kuniko Kato, Chiharu Kikuchi, and others, are all maintaining the freshness of fashion in Japan alongside companies like Grimoire and Candy.

Fashion is not about famous individuals it is about new vibes, new trends, keeping a fresh outlook and not remaining static.  Therefore, Issey Miyake, Sebastian Masuda, Yohji Yamamoto, Takashi Aoki, and other fantastic designers add their own individual spark and energy. This spark in turn reaches far and wide and continues to draw in new designers who constantly maintain the freshness of fashion in Japan. Also, every so often unique designers emerge like Sebastian Masuda and they come along and bring a new angle and edge and each individual designer compliments the entire fashion industry.

Sebastian Masuda

6%DOKIDOKI, Candy, Grimoire, Macaronic, Metamorphose temps de fille, Alice and the Pirates, and other unique fashion companies are maintaining a bright spark. This energy can be felt internationally because the energetic vibe that they are creating is enabling Tokyo fashion to reach out to the international community.

Nobu Kitamura and Gwen Stefani sum up the nature of fashion because while Nobu Kitamura and Hysteric Glamour was influenced heavily by American culture.  The singer Gwen Stefani is fascinated by Japanese culture and in her song she sang “My boyfriend bought me a Hysteric Glamour shirt. They’re hard to find in the States, got me feeling couture.”

The influence of cross cultural fashion and unique fashion companies can be found throughout Tokyo.  Therefore, irrespective if you are an avid fan of Tracy Reese, Hysteric Glamour, Prada, SmackyGlam, Grimoire, Metamorphose temps de fille, 6%Dokidoki, Comme des Garcons, Macaronic, Alice and the Pirates, 10 Corso Como, L’eclaireur, Issey Miyake, Yohji Yamamoto, Candy, Artisan, Loveless, Stella McCartney, Mark Jacobs, Bathing Ape and many other amazing fashion companies, the simple fact is that you have choice in abundance in Tokyo.

In another article I wrote about fashion I stated that “Kawaii culture in Tokyo goes back several decades but this unique style which belongs to Japan continues to develop and modify.  6%DOKIDOKI is part and parcel of kawaii culture and the ongoing vibrancy of this unique style. However, Sebastian Masuda does not pertain to any single style because he is a creator and styles come from 6%DOKIDOKI.  Therefore, Sebastian Masuda is not a follower of fashion but he is a rare creator of fashion and styles.”

Therefore, it matters not what the fashion label is because fashion for some companies can never be fully pinned down because they are always evolving.

Tokyo is set to continue and prosper in the fashion sector and the international image will also grow because of the vibrant nature of modern Japan. Therefore, the magnet of Tokyo will continue to attract younger generations from all over the world who love fashion and this dynamic and creative city will continue to lead and inspire.

http://www.dokidoki6.com/  (6%DOKIDOKI website)

http://www.metrocity.nl/tokyo/streetfashion/harajuku-fashion/  

http://sebastianz.jugem.jp/  (Sebastian Masuda – also, please read about the Mighty Harajuku Project)

http://candy-nippon.com/

http://www.maruione.jp/en/  

http://yaplog.jp/grimoire-blog/

http://www.smackyglam.com/  

http://tokyofashion.com/

http://www.omotesandohills.com/english/shops-restaurants/index.html

http://6girls.jugem.jp/  

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html

http://www.lov-lab.com/

http://tokyofashion.com/6dokidoki-world-tour-harajuku-kawaii-experience/  (Many images of 6%DOKIDOKI)

http://www.tracyreese.com/c-45-dresses.aspx  

http://sanyo-i.jp  – Sanyo i Store (Sanyo Shokai Ltd)

http://www.macaronic.jp/   

http://tokyofashion.com/candy-sister-fashion-shibuya/  

leejay@modernttokyotimes.com

http://moderntokyotimes.com  

 
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Posted by on July 20, 2011 in Japan

 

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