Tag Archives: Gothic Lolita

La Carmina and Tokyo: alternative fashion, subcultures and Gothic styles

La Carmina and Tokyo: alternative fashion, subcultures and Gothic styles

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

La Carmina is an extremely elegant and articulated lady who covers the world of alternative fashion and subcultures in Tokyo and a host of other places. If you want to know the latest alternative fashion trends in Tokyo, places to visit and see subculture in all its dynamics, then without a shadow of a doubt La Carmina is the lady to follow.

A fascinating newsreel ( about La Carmina can be viewed at the above link. Straight away it becomes apparent that this stylish lady with an amazing outlook is well connected and La Carmina opens up a new world.

La Carmina is a charming and sophisticated lady who blends naturally into a host of different styles and environments. Therefore, her talents are being richly rewarded because La Carmina is a professional Japan Goth who focuses on alternative fashion and subcultures and many powerful networks want to highlight her.

This applies to La Carmina being a professional blogger, TV host (Travel Channel, Food Network, CNN), author of 3 books (Penguin USA and Random House), a fantastic designer and journalist for AOL Travel / Huffington Post. The reason why La Carmina is in such demand is because the world that she highlights is part and parcel of her own self. Therefore, it is clear that this articulated lady can connect easily and with style and panache.

The website is extremely popular and has been featured in a host of major publications including Cosmopolitan, The New Yorker, Washington Post, WWD, Vogue Italia and LA Times. La Carmina is also a travel and pop culture journalist for CNN and Huffington Post/AOL. Therefore, because of the uniqueness and style of La Carmina she became one of the top 40 world fashion bloggers and was flown to the LuisaViaRoma’s event in Italy and clearly she was a big hit.

La Carmina highlights alternative fashion, subcultures, cosplay, alternative restaurants, maid cafes, travel, Gothic Lolita, the fashion scene in Tokyo, and a host of other things. In truth, we are talking about a multi-talented lady who is blessed with a high work ethic and the skill to see things before others.

The following link was filmed several years ago by La Carmina it shows the fusion of Gothic Lolita with a punky style and attitude. Also, this brief video shows the passion of a lady who is in high demand.

La Carmina’s three books are a must for people who are fascinated by the subcultures of Tokyo and Japan. Not surprisingly, with La Carmina graduating from Columbia University and Yale Law School; alongside her natural ability, passion and independent style; then her books were published by crème de la crème publishers (Random House, Penguin USA). The books Cute Yummy Time (about decorating food to look adorable) and Crazy, Wacky Theme Restaurants: Tokyo (maid cafes, cat cafes, vampire and ninja restaurants) show a hidden world which is electric and powerful.

Therefore, the pulse of Tokyo in the field of alternative fashion, unique restaurants, subculture, fashion districts of Tokyo, Gothic Lolita, cosplay, music, and in many other areas, is clearly felt within this one stunning lady. If this is what makes you tick then clearly you need to follow the news emanating from La Carmina.

NHK Japan filmed two fascinating documentaries about La Carmina and this lady is clearly international and in demand. This applies to appearing on The Today Show and co-hosted an episode of Bizarre Foods with Andrew Zimmern for Travel Channel, which is shown in 75 countries. Recent TV hosting is vast and arranging credits include Food Network, Dutch Pepsi, Sony Australia, Canal Plus France, Belgium TV, Norway TV, Fuel / Discovery / National Geographic, and CNN International.

If you click onto you can feel the passion and talent of La Carmina.

La Carmina runs a trend consulting / TV hosting and arranging company: La Carmina & The Pirates. The crew specializes in Cool Japan, cosplay, Goth, burlesque, LGBT, Jpop fashion, music, art and youth subcultures.

If you visit then you can read and visually see the diverse nature of La Carmina & The Pirates. Like always, you will feel the passion and will learn so much about current trends and important areas related to the above mentioned.

Obviously, with the knowledge, style, and sophistication of La Carmina, she is naturally involved in fashion design. Therefore, La Carmina designs clothing with various fashion brands. She recently released the HOPE t-shirt collection and Soho Hearts Swarovski panda necklace, with funds going to Japan’s earthquake and tsunami victims.

Simply put, if you want to know about the buzzing underground of Tokyo alternative fashion, subculture, and so much more, then La Carmina is the lady to check out.

La Carmina equals style, sophisticated elegance and an independent spirit who is opening up a world of creativity and passion.

All photos in this article were kindly provided by La Carmina. La Carmina

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Posted by on November 11, 2011 in Japan


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Tokyo fashion: Lumine 2 and department stores in Shinjuku

Tokyo fashion: Lumine 2 and department stores in Shinjuku

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times


Lumine is a lovely company which caters for high quality fashion and certainly this company understands the market in Japan. Time after time when you visit different Lumine stores you are guaranteed to find exquisite boutiques, a lovely layout, nice ambience and sophistication. Therefore, amidst the hustle and bustle of dynamic Shinjuku you have Lumine 2 and other Lumine stores. However, this article is just focused on Lumine 2 and giving details about other famous fashion department stores in Shinjuku.

Shinjuku itself is blessed with so many fantastic department stores and stylish boutiques which cater for many different styles of fashion. At all times Shinjuku is awash with people and the atmosphere is electric for fashion lovers but at times it can be too hectic for others. Despite this, if you are a lover of fashion then the choice is amazing and Tokyoites and tourists flock to Shinjuku in vast numbers every day.

Major department stores in Shinjuku and Nishi Shinjuku include Lumine, Isetan, Marui, Keio, Mitsukoshi ALCOTT, Odakyu, Takashimaya and Mylord. Each quality department store provides exquisite fashion and visiting Takashimaya is a real eye opener to the elegance of fashion in Tokyo. However, for younger ladies then Lumine and other department stores like Isetan and Marui One are also extremely popular.

Mylord is part of the Odakyu group and provides a nice contrast with the main Odakyu store. Meanwhile Mitsukoshi ALCOTT and Keio have their own strong powerbase and collectively the fashion stores all add to a vibrant fashion zone. Therefore, fashion is clearly potent in Shinjuku and you can feel the raw energy of this famous part of Tokyo.

Also, if you want to feel the vibe of unique styles which makes the alternative fashion scene tick in Tokyo, then Marui One is a must. This department store took a more risky approach by focusing on “underground fashion” and the “unique vibes of Tokyo and Osaka.” Therefore, for fashion lovers who want to see unique styles and feel the buzz of Tokyo, then Marui One provides many lovely styles.

This applies to fantasy fashion, romantic designs, modern kimono, Gothic Lolita, Sweet Lolita, dreamy fashion, casual styles, visual kei, and other amazing trends. Therefore, Marui One is like “a mirror” of parts of Harajuku and this store is internationally famous. Marui have many different stores in Shinjuku but Mauri One stands out because of its individualism.  

Turning back to Lumine 2 then this elegant department store is blessed with exquisite boutiques and the atmosphere is always refined. Lumine 2 like all Lumine stores is based on providing boutiques which highlight elegance, current trends, gracefulness and extremely high quality products.

In Lumine 2 you have so many exquisite boutiques and on the second floor alone you have many fabulous fashion stores catering for ladies. This applies to Snidel, Banner Barrett, Jewel Changes, Samantha Thavasa, Grappe Bannister (Abahouse), United Arrows, Spick and Span (FRAMeWORK), Adam et Rope, Aquagirl, LANVIN en Bleu, Moroko Bar, Anteprima/Misto, Jill Stuart, Stunning Lure, KariAng Park, Fray I.D, Borny, Blondy, Peach John The Store (lingerie), RYZA, and several other lovely boutiques and cosmetic stores.

Spick and Span (FRAMeWORK) sums up the second floor well because this lovely boutique gives you a taste of the sheer quality provided within Lumine 2. Also, exquisite designs of bags by Samantha Thavasa and Anteprima/Misto are extremely appealing and the contrasting styles highlight the richness of the entire floor.

The second floor is the largest area for fashion but you also have stylish boutiques on other floors and it is important to look around and take your time. Therefore, on the third floor you will find a nice mix of ladies and men fashion and this applies to Urban Research, Nano Universe, Alfredo Bannister, and a few more boutiques.

The fourth floor is also mixed fashion for men and women and you have lovely boutiques which include Nombre Impair, Casbah, Beaver, Liptional, Journal Standard Relume, and Par ICI Klassisk. Also, you have other stores selling different products or a mixture of goods like Sunday Brunch Zakka (ladies fashion accessories), Raguel (ladies fashion accessories) and several other stores.

Overall, Lumine 2 is a fantastic shopping experience and if you want to see exquisite fashion in the heart of Shinjuku then you can’t go wrong by visiting this amazing department store.


SELECTION OF STORES IN LUMINE 2  Spick and Span official blog

DEPARTMENT STORES  Marui Online Shop  Takashimaya  Keio Department Store  Odakyu Department Store and Tourist Information  Mylord    Information about Shinjuku  Isetan  


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Posted by on November 8, 2011 in Japan


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