RSS

Tag Archives: exquisite fashion in tokyo

Tokyo fashion in Aoyama: style and sophistication in abundance

Tokyo fashion in Aoyama: style and sophistication in abundance

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

The fashion scene in Tokyo is awash with many diverse districts and the attraction of this sector in Aoyama is based on style and sophistication. Therefore, areas like Aoyama, Ginza, Yurakucho, and a few other districts, are known throughout Japan and internationally for stunning boutiques, elegance, and architecture which highlights prestige and confidence.

The beauty of Aoyama which is located in an exclusive part of Tokyo is that the contrasting styles of European, North American, and Japanese fashion can be felt. Also, the emphasis on architecture, elegant displays, latest essential items, individual styles, and other fascinating areas, means that you can feel the natural energy of Aoyama. This reality means that many of the most famous boutiques in the world have an outlet in Aoyama or nearby in Omotesando, which is also a very exquisite fashion zone in Tokyo.

Roberto Cavalli who opened up a new store in Aoyama in 2011 commented that “Tokyo is on the world’s stage of fashion, glamour, and sophistication.  This is a city of energy and inspiration.” This statement by Roberto Cavalli is factual because fashion is a very powerful sector in Tokyo and the same applies to other major cities like Osaka. Therefore, exquisite fashion companies from all over the world desire to either maintain their visibility or to enter the market.

Roberto Cavalli continued in his praise of Tokyo by stating that “I wanted to create a boutique in which elegance dominates, for both women and for men, in a welcoming and exclusive atmosphere, in which each person can totally fulfill their dreams and desires. I have always been extremely interested in Japanese culture…..”

Another important aspect of fashion in Tokyo is that despite several decades of minor economic growth and times of stagnation in Japan, it is true that this didn’t stop the fashion scene from growing in reputation in this country. Not only this, but for many famous boutiques then Japan was often a saving grace during lean times. Therefore, while Europe and America was being hit by endless negative economic news in 2011, this didn’t prevent companies from desiring to expand or enter the Tokyo fashion market.

Roberto Cavalli, Miu Miu, Akris, Bally, Freitag, and many others, simply entered or expanded their operations in late 2011 in Tokyo despite the global economic slump. This in itself shows the importance of Tokyo for famous international boutiques. Also, it highlights the tenaciousness of fashion within “the soul” of many Tokyoites who value fashion dearly.

The nature of Aoyama also meant that Roberto Cavalli decided on this exclusive district and the path chosen by Roberto Cavalli makes complete sense given the exquisite reality of fashion in this part of Tokyo. After all, within international fashion circles it is abundantly clear that Aoyama means sophistication and elegance. This is based on crème de la crème boutiques throughout this fashion district and the refinement of the architecture is also highly appreciated.

Therefore, you will find stunning boutiques in Aoyama which includes Comme des Garcons, Gucci, Prada, Roberto Cavalli, 10 Corso Como, Donna Karan, Loveless, Michael Kors, L’eclaireur, Vivienne Westwood, Issey Miyake, A Bathing Ape, Jil Sander, Yohji Yamamoto, Artisan, Stella McCartney, Red Valentino, Paul Smith, Cynthia Rowley, Helmut Lang, Hanae Mori, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Diane Von Furstenberg, Undercover, Frapbois, Design Works, and many other refined companies like Deuxieme Classe.

Aoyama is also famous for the stunning architecture of many famous boutiques and shopping malls. This appealing aspect of Aoyama enhances the fashion buzz of this sophisticated district. Famous shopping stores in Aoyama include Boutique W, Dress Camp, Flair Aoyama, and Loveless.

Simply put, if you adore exquisite fashion then a visit to Aoyama is a must.

Partial list of boutiques in Aoyama

http://www.robertocavalli.com/

http://www.redvalentino.com/en/store_locator/

http://www.commedesgarcons.org/

http://www.10corsocomo.com/

http://www.cynthiarowley.com/

http://www.donnakaran.com/

http://www.frapbois.jp/

http://www.gucci.com/us/home

http://www.isseymiyake.com/en/

http://www.leclaireur.com/en/

http://www.paulsmith.co.jp/

http://www.prada.com/

http://www.tsumorichisato.com/index.html

http://www.stellamccartney.com/default/stores/Tokyo

http://store.costumenational.com/

http://www.viviennewestwood.co.uk/

http://www.yohjiyamamoto.co.jp

http://www.zucca.cc/index.html

www.bape.com/

www.net-a-porter.com/Roberto_Cavalli

AOYAMA SHOPPING LINKS TO HELP TOKYOITES AND TOURISTS

http://www.japan-hotels.ws/tokyo/aoyama/shopping.htm

http://www.aoyama-net.com/fashionmap/index.htm – Map of where the fashions companies are

http://tokyofashion.com/tag/aoyama/ – Aoyama fashion

leejay@moderntokyotimes.com

http://moderntokyotimes.com

Advertisements
 
Leave a comment

Posted by on February 9, 2012 in Japan

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tokyo fashion: Roberto Cavalli and the exclusive Aoyama fashion scene

Tokyo fashion: Roberto Cavalli and the exclusive Aoyama fashion scene

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Roberto Cavalli, Miu Miu, Akris, Bally, and Freitag, have all targeted Tokyo in recent months in order to further expand their global and Japanese operations. Therefore, despite the global downturn and devastating events in Japan related to the March 11 earthquake and tsunami, the fashion scene in Tokyo remains vibrant and continues to expand.

Roberto Cavalli commented that “Tokyo is on the world’s stage of fashion, glamour, and sophistication.  This is a city of energy and inspiration.” This statement is certainly factual because many Tokyoites adore fashion and the sheer vibrancy and diversity of fashion in this buzzing city is amazing. Also, Japanese fashion designers are extremely innovative and each fashion district is unique in its own way.

Roberto Cavalli continued by stating that “I wanted to create a boutique in which elegance dominates, for both women and for men, in a welcoming and exclusive atmosphere, in which each person can totally fulfill their dreams and desires. I have always been extremely interested in Japanese culture…..”

Not surprisingly, Roberto Cavalli picked Aoyama because this exclusive fashion district is awash with exquisite companies from all over the world. Aoyama is famous for being debonair, chic, and extremely sophisticated and this applies to the crème de la crème of Japanese and international boutiques.

Also, architecture, the right ambience, exquisite internal design, shop layout, and other important factors, are essential and this is part and parcel of the fashion scene in Aoyama. Therefore, Roberto Cavalli who first expanded via the department store system in Japan is now focusing on the right synergy to be met in their new flagship store in Aoyama.

The sophisticated scene in this fashion area applies to countless famous boutiques being located in a high octane part of this district. This partial list includes Comme des Garcons, Prada, Gucci, 10 Corso Como, Donna Karan, Loveless, Michael Kors, L’eclaireur, Vivienne Westwood, Issey Miyake, A Bathing Ape, Jil Sander, Yohji Yamamoto, Artisan, Stella McCartney, Paul Smith, Cynthia Rowley, Helmut Lang, Hanae Mori, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Diane Von Furstenberg, Undercover, Frapbois, Design Works, and many other refined companies like Deuxieme Classe.

Also, you have stylish and exquisite shopping stores in this exclusive fashion district which includes Boutique W, Dress Camp, Flair Aoyama, Loveless and other stunning shopping stores. Therefore, Roberto Cavalli picked an ideal location because the proximity of Aoyama to Omotesando, Harajuku and Shibuya means the entire area is awash with creativity, exquisite boutiques, energy, sophistication, changing styles and one long and continuous fashion scene, which would grace any major city in the world.

The flagship store of Roberto Cavalli in Aoyama which opened in September is based on elegance and innovation. True to the character of Roberto Cavalli he made a high octane appearance in early November in Tokyo.

Aoyama clearly is a very refined area for crème de la crème boutiques in buzzing Tokyo and the Roberto Cavalli store is an indicator that the magnet and allure of this mega city remains strong despite the negative global economy.

Roberto Cavalli Aoyama Boutique, SS Minami Aoyama 1/2F, 5-5-4.

http://www.robertocavalli.com/

 www.net-a-porter.com/Roberto_Cavalli

AOYAMA SHOPPING LINKS TO HELP TOKYOITES AND TOURISTS

http://www.japan-hotels.ws/tokyo/aoyama/shopping.htm

http://www.aoyama-net.com/fashionmap/index.htm  – Map of where the fashions companies are

http://tokyofashion.com/tag/aoyama/    – Aoyama fashion

http://moderntokyotimes.com  please visit

 
 
Leave a comment

Posted by on November 18, 2011 in Japan

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tokyo fashion: creativity, independent and high fashion

Tokyo fashion: creativity, independent and high fashion

Lee Jay Walker

Modern Tokyo Times

 

Milan, Paris, London, New York, and other major fashion cities in the world, have their own unique styles. However, in Tokyo you have so much variety and when you mix this with the rich environment, huge population and ongoing creativity; then it becomes abundantly clear that Tokyo is one of the best fashion cities in the world.

In truth, it is very difficult to judge which city is the best fashion place in the world because you have so many variables and language issues. Therefore, research may be tainted by geographic and linguistic factors and fashion also depends on individual tastes, influences of culture and other important issues.

However, without a shadow of a doubt Tokyo is amongst the crème de la crème and having visited or resided in other major cities; for example London, Paris, and a host of other famous cities; then at no time have I witnessed such a vibrant fashion scene which exists in Tokyo.

Modern Tokyo Times image

The uniqueness of Tokyo fashion is that you have so many districts to visit and in some of the lesser named districts like Kichijoji, Jiyugaoka, Nakano, Naka Meguro, Daikanyama and Shimo Kitazawa, you also have a vibrant fashion scene which caters for the style of each area and this is the beauty of Tokyo.

Harajuku, Omotesando, Ginza, Shibuya, Shinjuku, Roppongi Hills and Aoyama are more internationally famous and these districts hog the main headlines.  However, the lesser named districts’ enables Tokyo to become such a powerful fashion powerhouse. Also, Ebisu, Ikebukuro and Ueno have their supporters and the west side of Ikebukuro is awash with fashion and the east side is always buzzing and the Lumine shopping complex holds many lovely fashion companies

Modern Tokyo Times image

Aoyama and Omotesando are avant-garde, sophisticated, haute couture and chic places to visit because you have endless exquisite boutiques.  The architecture is also part of the image and in Aoyama and Omotesando the crème de la crème fashion companies are a treasure for Tokyo.

In Aoyama you have stylish and chic fashion companies and this applies to Comme des Garcons, Prada, 10 Corso Como, L’eclaireur, Miyake, Issey, Yohji Yamamoto, Artisan, Loveless, Stella McCartney, Mark Jacobs, Bathing Ape, Tsumori Chisato, Diane Von Furstenberg, Undercover, Design Works, Frapbois, and many others like Deuxieme Classe.

True to the nature of Tokyo then despite Aoyama and Omotesando sharing the same area of Tokyo the client base is different.  This applies to the diversity of Omotesando because in the backstreets you have more independent boutiques and street style fashion can also be found.  Therefore, Omotesando is really diverse and this applies to the layout because Omotesando is between Harajuku and Aoyama and kawaii culture, cosplay and other trends including independent fashion and more casual street fashion is awash in Harajuku.

Therefore, age groups, fashion styles and other factors are unique to each area. However, parts of Omotesando overlap in the backstreets and this factor and the natural buzz of Harajuku can be felt alongside the avant-garde and haute couture of Omotesando.

http://www.smackyglam.com – Smackyglam image

In Omotesando you have many top notch fashion companies and I really love the style and layout of Tracy Reese.  Tracy Reese have lovely styles and color schemes and like SmackyGlam in Lumine in Ikebukuro, and other parts of Tokyo; both these two distinctive companies blend fashion with extreme care about image and the quality is exquisite.

In Harajuku you have an area of Tokyo which continues to grow in stature and international appeal. Sebastian Masuda who is the founder of 6%DOKIDOKI is part of the vibrancy of Tokyo fashion because his creativity and fashion styles have impacted on the “real underbelly of Harajuku.”

Sebastian Masuda – 6%DOKIDOKI

Kawaii culture in Tokyo goes back several decades but this unique style which belongs to Japan continues to develop and modify.  6%DOKIDOKI is part and parcel of kawaii culture and the ongoing vibrancy of this unique style. However, Sebastian Masuda does not pertain to any single style because he is a creator and styles come from 6%DOKIDOKI.  Therefore, Sebastian Masuda is not a follower of fashion but he is a rare creator of fashion and styles.

This in itself adds to the aura of 6%DOKIDOKI and clearly they have a strong appeal within aspects of Tokyo fashion and an international following which loves the vibrancy of this company.

In Shibuya you have a hub of fashion within Shibuya 109 and the vibes of Center Gai and Koen Dori are alive with fashion conscious people.  Shibuya means high octane fashion and the famous crossing is mega busy and the youthfulness of Shibuya and Harajuku can be felt powerfully.

In Shibuya you also have SmackyGlam and you have countless boutiques which include the innovative Candy.  Marui, Parco and other leading stores are based in Shibuya and the Marui store in Shinjuku is a must place to visit because of the style, layout and diverse fashion within this store. 

Modern Tokyo Times image – Lumine

Grimoire is another amazing fashion company and Dolly-kei and other fashion styles can be seen and this store is what makes Tokyo fashion so great. The same applies to 6%DOKIDOKI because you have real venture, innovation and fresh ideas.  Grimoire is managed by the elegant looking Hitomi Nomura and is owned by Naoaki Tobe and this store is on the border of Harajuku and Shibuya.

In Shinjuku and Nishi Shinjuku you have major department stores and this includes Isetan, Keio, Lumine, Marui, Mitsukoshi ALCOTT, Odakyu, Takashimaya and Mylord. Each department store provides quality of the highest and if you are a fashion guru then you need time to check the ample fashion on show.

Modern Tokyo Times image

In another article I stated about Shinjuku that “It is unfair to pick any one individual company because they all have a wide selection of brands and I am more familiar with Lumine but also visit Odakyu and Keio often and my visit to Takashimaya was very pleasurable.  Also, I know that Isetan is widely liked throughout Japan and Mitsukoshi, despite setbacks in Ikebukuro after closing their store, is very different in places like Shinjuku, Nihonbashi and Ebisu. In truth, Ikebukuro clashed too much with the nature of Mitsukoshi and this department store is vibrant in Shinjuku.” 

Marui One in Shinjuku and Isetan are very vibrant and energetic and both stores have amazing fashion on display.  The Marui One is extremely diverse and caters for Tokyo fashion, modern kimono, princess fashion, casual styles, fantasy fashion, Visual kei, Lolita, Gothic, and dreamy fashion.  Therefore, Mauri One is a great shopping experience and Isetan also understands the pulse of Tokyo and Japan and both stores are creative and exquisite. 

6%DOKIDOKI and Sebastian Masuda

Tokyoites will understand the fashion scene and people from all over Japan and throughout the world visit this amazing fashionable city.  The international reputation of Tokyo in the fashion field continues to grow and the countless number of areas to visit is what makes Tokyo fashion so unique and special.

 

http://www.dokidoki6.com/    (6%DOKIDOKI website)

http://www.metrocity.nl/tokyo/streetfashion/harajuku-fashion/

http://shibuyafashion.metrocity.nl/

http://sebastianz.jugem.jp/   (Sebastian Masuda – also, please read about the Mighty Harajuku Project)

http://www.maruione.jp/en/

http://6girls.jugem.jp/  

http://www.parco.co.jp/customer/

http://www.lov-lab.com/  

http://tokyofashion.com/6dokidoki-world-tour-harajuku-kawaii-experience/   (Many images of 6%DOKIDOKI)

http://yaplog.jp/grimoire-blog/

http://www.omotesandohills.com/english/shops-restaurants/index.html  

http://www.tracyreese.com/c-45-dresses.aspx  

http://www.smackyglam.com/

http://sanyo-i.jp    – Sanyo i Store (Sanyo Shokai Ltd) 

http://tokyofashion.com/candy-sister-fashion-shibuya/  

http://moderntokyotimes.com

 
Leave a comment

Posted by on July 2, 2011 in Japan

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Smacky Glam in Ikebukuro: elegant fashion, creative and stunning colors

Smacky Glam in Ikebukuro: elegant fashion, creative and stunning colors

Lee Jay Walker

Modern Tokyo Times

http://www.smackyglam.com – image from Smacky Glam

Ikebukuro a few years ago appeared to be sleeping on the west side but in the last six months it is clear that fashion is springing up in abundance.  This applies to Lumine where you have so many high quality boutiques which compliment the stunning décor.

Also, in Ikebukuro on the west side you have an abundance of new shops near the Fukutoshin train station and with so many universities based in or around Ikebukuro then you have a strong youthful outlook.

At the same time traditional companies like Tobu Store and Seibu Department Store adds to the ambience and quality of Ikebukuro.

Turning back to Lumine it is abundantly clear that you will find an abundance of high quality fashion stores and alongside this you will have other types of companies which cater for the finer things in life.

One exceptional store which takes the eye immediately is Smacky Glam because the fashion is graceful, creative, ultra-modern, and the fabrics are high class. 

Smacky Glam – Modern Tokyo Times image

Added to this is the stunning and vibrant colors on offer and female fashion not only comes alive, it even appeals to lay people because Smacky Glam is based on a fabulous back drop.

The high quality fabric, adorable color collections, quality fashion, and exquisite décor all adds to an amazing shopping experience where space and fashion is fused to create an atmosphere of ambience amidst exquisite fashion.

Ikebukuro is a gateway for people who reside in Saitama and Lumine is a gateway for fashion. Also, within Lumine you have companies with panache, style, grace, and quality; and these words of high esteem certainly applies to Smacky Glam.

Tokyoites, tourists, business ladies passing through Tokyo and people from Saitama and further afield who pass through Ikebukuro; must visit Lumine and grasp the fashion on offer and the same applies to visiting companies like Smacky Glam.

Ikebukuro is waking up once more and companies like Smacky Glam are putting this city on the map for fashion in Tokyo.

If you have the opportunity to visit Ikebukuro then take time out and visit the bountiful boutiques on offer on the west side of Ikebukuro which are based within the train station.

For a special treat, then a visit to Smacky Glam is a must!

www.smackyglam.com –  Smacky Glam

http://sanyo-i.jp   –  Sanyo i Store (Sanyo Shokai Ltd)

http://moderntokyotimes.com (please   visit)

 
 
Leave a comment

Posted by on May 11, 2011 in Japan

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,