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Tokyo fashion in Yurakucho: Lumine Department Store

Tokyo fashion in Yurakucho: Lumine Department Store

Michel Lebon, Kanako Itamae and Lee Jay Walker

Modern Tokyo Times 

Tokyo fashion is internationally famous and the Yurakucho fashion angle keeps on growing from strength to strength. This factor is also helping other famous districts nearby and this notably applies to Ginza. Both areas naturally flow together because they share the same dynamic environment whereby the crème de la crème of international and Japanese boutiques can be found.

In recent times H & M and Uniqlo have altered the fashion landscape in Ginza by having places to shop whereby the prices suit all pockets. Despite this, Ginza and Yurakucho are famous for luxury boutiques and amazing department stores which enrich the entire area.

Last year the exquisite Lumine Department Store opened a new venture in Yurakucho and clearly this factor is enticing the younger generation to shop once more in this part of Tokyo. This means that you have ample places to shop in both districts which suit all age groups. Also, because of companies like Uniqlo you now have places to go bargain shopping. Therefore, shoppers are spoilt for choice in Ginza and Yurakucho.

In Ikebukuro the Lumine Department Store enriches the west side of this very trendy part of Tokyo. Likewise, Lumine in Yurakucho is also enriching the fashion scene of this district because of the many amazing boutiques to be found throughout this stylish store.

Timothy Schepis, the owner of Tokyo Fashion Daily, commented about the arrival of Lumine in Yurakucho last year that “…the newly redeveloped Yurakucho location will be the 14th for Lumine in Japan and will be the first not to be part of a railway station. At 22,000sqm Yurakucho Lumine will house up to 100 tenants targeting women in their 20s and 30s which make up Lumine`s core customer. Most of the tenants will be fashion brands including United Arrows with the rest of the tenants; cosmetics brands, household goods and restaurants.”

A partial list of the many boutiques which are based within the exquisite Lumine Department Store in Yurakucho includes Adam Et Rope, Beaver, Bshop, Bulsara, Choosy Chu, Couture by Rojita, Deuxieme Classe, Diana, Emoda, Freak’s Store, Gallardagalante, Goa, Journal Standard Relume, Laguna Moon, Manhattan Portage, Marc by Marc Jacobs, Martinique Le Conte, Mercuryduo, Mignon et Enchainement, Muji Nano Universe, Odette e Odile United Arrows, Ozoc, Parigot, Peach John The Store, Piche Abahouse, Ron Herman, Royal Party, Salon De La Trinite, Shel’Tter, Shinzone,  Spick And Span, Spick And Span Accessoires, Stunning Lure, Tomorrowland, United Arrows ( Men’s, Ladies, United Arrows Green Label Relaxing, Urban Research Doors, Urban Research&Rosso and Wjkw.

If you adore fashion then clearly Lumine in Yurakucho will appeal to lovers of stylish boutiques. Like always the choice at this exquisite store is also extremely rich because each individual boutique provides a fresh angle to fashion.

 

http://www.lumine.ne.jp/yurakucho/

http://www.fashion-j.com/E/trend/201010.html

http://tokyofashiondaily.blogspot.com/ – TIMOTHY SCHEPIS  (can be followed on Twitter)

http://tokyofashiondaily.blogspot.com/2011/10/coming-soon-yurakucho-lumine.html

http://www.fashion-j.com/E/trend/201010.html (3rd article from the top shows some images of Lumine in Ikebukuro.)

MODERN TOKYO TIMES IMAGES

http://moderntokyotimes.com

 
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Posted by on September 5, 2012 in Japan

 

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Tokyo Fashion and lifestyle in Daikanyama and Ebisu

Tokyo Fashion and lifestyle in Daikanyama and Ebisu

Kanako Itamae, Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Daikanyama and Ebisu in Tokyo are notable for fashion and the lifestyle angle is richly appealing because despite being located in a notable part of this city, the refinement angle is a huge pulling power. Tokyo lifestyle in smaller quaint districts like Daikanyama, Jiyugaoka, Shimokitazawa, Hiroo, Nakameguro, and other sophisticated areas are highly desired. Therefore, despite the fashion angle belonging to all the above, it is clear that each area caters for a nice lifestyle irrespective if single, families, expatriates, students, age group, and so forth.

The fashion angle to Daikanyama is known to be hip, stylish, independent, and where creativity flourishes. The closeness to Ebisu and other adorable areas is another major pulling power. After all, Ebisu is blessed with lovely department stores and the layout is relaxing. The environment within the Yebisu Garden Place complex is a must place to visit because of the European architecture and open spaces.

For fashion lovers you have Mitsukoshi Department Store and Atre Department Store in Ebisu. In both stores you will find exquisite boutiques, lifestyle stores, and other amazing shops. Also, the eating area in Atre Department Store is not only elegant and stylish but the food is extremely delicious. Therefore, many shoppers like to relax in this lovely environment which is extremely refreshing.

Boutiques in Atre Department Store include Salon de la Trinit’e, Papill Onner, Allureville, N.Natural Beauty Basic, ENCHAINMENT UNI point de mignon, Lock Your Hearts, and so many other amazing fashion stores. Atre Department Store is extremely individualistic and on the seventh floor you have a cultural angle. Within the same department store you also have many scrumptious cake shops.

Likewise, in Mitsukoshi Department Store you have exquisite boutiques and many crème de la crème companies selling sophisticated products. Mitsukoshi in Ebisu is also extremely innovative and the location is richly rewarding because this fantastic store is located in the Yebisu Garden Place complex. Therefore, individuals visit for kid’s apparel, lifestyle products, fashion, Art products, shoes, beauty and relaxation, bags, accessories, food and you also have relaxing places to enjoy quiet moments over a delicious drink. After visiting this adorable department store you can then soak up the environment of Yebisu Garden Place.

In Daikanyama you have a delightful “European fashion district” and you also feel the same European influence at the Atre Department Store in Ebisu. This lovely feel about the place means that fashion lovers in Tokyo adore Daikanyama and Ebisu which share the same environment. Also, the independent feel to fashion in Daikanyama is most appealing and when fused with the “European fashion district,” it is easy to understand why this part of Tokyo is highly regarded.

Therefore, fashion stores like Evisu, Hollywood Ranch Market, Via Bus Stop, Actus, Silas and Maria, Loveless, Tsumori Chisato, APC, Arigato, Alfredo Bannister, Hemisphere, AS, and a host of other lovely boutiques, attract fashion lovers from all over Tokyo. The layout of Daikanyama is also nicely designed in the fashion area and you have many places to wine and dine in Daikanyama and Ebisu. This means that both districts appeal greatly based on lifestyle because within minutes of the busy areas you have lovely suburbs.

In Ebisu you also have the Tokyo Metropolitan Museum of Photography and Beer Museum. Overall, the lifestyle is extremely appealing and for Tokyoites it is clear that both Ebisu and Daikanyama are extremely popular. The closeness to each other and to other districts like Hiroo, Nakameguro, Roppongi, and central Shibuya is also another major pulling power.

 

http://trinity-corp.net/

http://www.allureville.com/

http://www.mammina.co.jp/

http://n.naturalbeautybasic.com/

http://www.palgroup.co.jp/

http://www.atre.co.jp/shiten/index.php?scd=1

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on July 12, 2012 in Japan

 

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Tokyo lifestyle and Ikebukuro: fashion, place to reside, and prime location

Tokyo lifestyle and Ikebukuro: fashion, place to reside, and prime location

Sarah Deschamps, Kanako Itamae and Lee Jay Walker

Modern Tokyo Times

Tokyo lifestyle is extremely rich and choosing an ideal location to reside depends greatly on the demands of the individual. However, if you like the hustle and bustle of a very powerful area in Tokyo then Ikebukuro is a great choice. Also, the great thing about Ikebukuro is that the price mechanism varies accordingly and in the backstreets you will also find a more tranquil way of life.

The fashion angle of Ikebukuro is extremely powerful and this applies to department stores which include Lumine, Esola, Tobu Department Store, Seibu Department Store, Marui, Parco, and others. This means that Ikebukuro feels extremely young and vibrant in the main shopping areas of East Ikebukuro and West Ikebukuro. The central theme is the huge train station which links so many department stores.

Ikebukuro is blessed with several universities and you also have several other institutions which are nearby. This once more means that this vibrant part of Tokyo is blessed with an enormous pulling power. The same applies to Ikebukuro being the “gateway” which links Saitama with this powerful commercial area in Tokyo. Therefore, many individuals who reside in Saitama will pick Ikebukuro being their first major shopping destination in Tokyo. Similarly, many Tokyoites will also pick Ikebukuro because of the fashion angle and the vibrancy of the nightlife.

West Ikebukuro provides a different angle because it is more cosmopolitan and the abundance of fashion is amazing. This applies to utilizing the adorable Tobu Department Store which caters for amazing fashion brands, crafts, delicious food, and so much more. Also, for expats you have a fine selection of international cheese, wine, beer, and other products to make you feel like “home from home.”

Tobu Department Store also connects with Lumine Department Store in several places and both entities enrich each other. After all, both department stores have unique features and for young ladies who adore fashion then Lumine is one of the most popular department stores in Tokyo. Of course Tobu Department Store provides adorable boutiques for people of both sexes and different age groups. However, the price mechanism and nature of boutiques are different with Tobu Department Store having many exclusive boutiques and being more conservative. Meanwhile the trendy buzz and vibe of Lumine appeals greatly to younger ladies (also caters for male fashion) because this company understands the latest trends. Therefore, Lumine selects powerful shops-in-shop companies to be based in their department stores in order to meet the demands of the younger generation.

Esola is another lovely department store for ladies and Marui is also based in West Ikebukuro. Marui like Lumine is also in high demand for fashion lovers throughout Tokyo because both stores are extremely trendy. Meanwhile Esola provides a lovely elegant feel because despite have many exquisite boutiques, it isn’t too sizeable and this provides a lovely shopping experience. Also, within each department store they cater for other products and you have so many places to eat in the same buildings. This is an added bonus because people can unwind with friends and so forth by relaxing in stylish restaurants where the food is scrumptious.

Tokyo Metropolitan Art Space will re-open this autumn in 2012 and once the new design is on view then people will be able to relax in a stylish arena which caters to the cultural angle of Ikebukuro. Japan Traditional Craft Center in Ikebukuro is also a must place to visit for adorable Japanese crafts. This building is connected to Tobu Department Store and opposite Lumine. The Japan Traditional Craft Center provides a wealth of amazing products and this lovely shopping experience is richly rewarding.

In East Ikebukuro you have Parco Department Store and Seibu Department Store along with a host of other fashion companies in the streets of this side of Ikebukuro. Parco is another vibrant fashion zone for the younger generation meanwhile Seibu Department Store caters for a wealth of diverse products. Also, Seibu Department Store is blessed with stunning boutiques and clearly it is a great place to shop.

Also, on this side of Ikebukuro is Sunshine City which caters for shopping, entertainment, an aquarium, museums, observation deck, and hotel facilities. Sunshine City is an enormous attraction and the streets nearby provide a vibrant atmosphere. This applies to anime stores, entertainment, restaurants, nightlife, independent boutiques, and so much more.

Overall, the lifestyle of Ikebukuro is richly rewarding because this part of Tokyo provides so many options to enjoy. Not only this, the housing areas are relatively quiet and relaxing despite being very close to the buzzing central area. Ikebukuro is also very close to Shinjuku, Ueno, Shibuya, Harajuku, and other major parts of Tokyo. The price mechanism of the housing also means that this part of Tokyo is more affordable than most but of course you can also find places which are extremely expensive. Much depends on your purchasing power. Yet when it comes to being a desirable place to reside in Tokyo then Ikebukuro provides a wealth of options.

 

All photo images taken by Modern Tokyo Times 

www.smackyglam.com  –  Smacky Glam

http://www.esola-ikebukuro.com/ 

http://orizzonti.co.jp/category/actuel/ 

http://www.barbie-stores.com/ 

http://www.bluebellmarket.net/index.html 

http://www.palgroup.co.jp/brands/doudou/ 

http://www.turnojeana.jp/ 

http://www.frees-mart.com/index.html 

http://m-muriel.jp/index.html 

http://www.elleva.jp/ 

http://www.frame-works.co.jp/index_n.html 

http://blog-s.frame-works.co.jp/  Spick and Span official blog

http://www.jolly-boutique.com/ 

http://www.world.co.jp/opaqueclip/ 

http://royalflash-jp.com/pc/home.html 

http://sanyo-i.jp    –  Sanyo i Store (Sanyo Shokai Ltd)

http://www.parco.co.jp/customer/ikebukuro/IkebukuroPARCO_FloorGuide.pdf

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on June 24, 2012 in Japan

 

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Tokyo lifestyle: Canal Café in Iidabashi, Chinzan-so garden and fashion in Ikebukuro

Tokyo lifestyle: Canal Café in Iidabashi, Chinzan-so garden and fashion in Ikebukuro

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Tokyo is a very intriguing city which caters for so many different lifestyles. Also, within such a short space of time you can visit a wealth of diversity. This article provides a glimpse into the richness of Tokyo life by focusing on areas which appeal to people of all ages.

Within 9 minutes on the Yurakucho subway line you can visit the mega fashion district of Ikebukuro, the adorable Chinzan-so garden and relax at the Canal Café in Iidabashi. All three places can be visited by the Yurakucho train line and in total it only takes between 9 to 10 minutes in travel time. This amazing area provides amazing relaxation, the crème de la crème of fashion boutiques, the stunning garden of Chinzan-so, delightful Canal Café whereby individuals can enjoy gentle rowing, and so much more.

The Canal Café in Iidabashi is a great place to relax and enjoy the view provided by this elegant café. When the weather permits you will see people enjoying rowing, sitting outside, enjoying the lovely environment, watching the distant trains go by, and soaking up the delightful atmosphere

Also, individuals can enjoy Italian cuisine, Thai curry, and a host of other dishes. The Canal Café provides ample choice and this applies to dining inside, eating certain dishes outside via the spacious seating which is available, relaxing with a quiet drink, and for more daring individuals, then relaxing by rowing. Indeed, the choice angle and spacious sitting areas within the Canal Café, is most appealing and for this reason many Tokyoites enjoy the ambient atmosphere time after time.

The La Cucina restaurant provides delicious Italian food. Therefore, people can decide on a scrumptious meal or a more casual time. Either way, the relaxing nature of the Canal Café, the rowing angle, scenic background, and the spacious layout; means that it is a place which is well worth visiting.

For lovers of fashion then Ikebukuro is an amazing place to visit because this trendy district is going from strength to strength.  The east-side is extremely busy but the fashion angle on the west-side is developing nicely and you have a different feel to both sides of Ikebukuro. Also, the huge train complex is an enormous hub for fashion. Therefore, you will find amazing department stores which include Lumine, Tobu Department Store, Seibu Department Store, Esola, Marui, Parco, and so many other fantastic places to visit, either within the train complex, connected by underground passages (Marui) or within a one minute walk (Parco on the east side).

Of course, Tobu Department Store and Seibu Department Store cater for a wide variety of shopping and both stores focus heavily on their respective Ikebukuro base. The age range may vary at each department store but collectively individuals of all ages are served in Ikebukuro and this applies to stylish companies which provide real quality. This fact means that the fashion scene in this thriving district is blessed with top notch Japanese and international fashion companies, which caters for a vast spectrum of styles.

In Esola you have lovely boutiques which include Actuel, Amphi, Barbie Store, Beardsley Gallardagalante, Blue Bell Market, DouDou, Elleva, FRAMeWORK, Free’s Mart, Jolly Boutique, Muriel & Mercuria, Nuit et Jour Spick and Span, Opaque Clip, Royal Flash, and Turno Jeana. Esola is on the west side and is near to Lumine, Tobu Department Store, within easy reach to the trendy Ikebukuro Fukutoshin area, and within minutes from Marui. Also, you have a delightful art and crafts center in the same vicinity which is a must place to visit for Tokyoites and tourists alike.

Within the same Yurakucho subway line catchment area you have Edogawabashi where Chinzan-so is located. Of course, Ikebukuro is served by many train lines and is the second busiest train station in Tokyo. However, the Yurakucho subway line hub which applies to this article opens up all three areas which are connected by this underground train line.

Chinzan-so is one of the most adorable places to visit in the whole of Tokyo because the garden is extremely rich in history. The landscape and architecture highlights the refinement of Japan within such a compact area. Also, you have many restaurants within Chinzan-so in order to eat scrumptious food and the Japanese angle means that each place matches the scenic surrounding.

On top of this, you have an amazing hotel called the Four Seasons Hotel which is internationally famous(http://www.fourseasons.com/tokyo/) because of the sublime luxury that this company provides. The Chinzan-so based Four Seasons Hotel is located in such an amazing part of Tokyo, that a stay at this luxury hotel must rank high on the list of all individuals who adore quality in all directions. This applies to the stunning garden of Chinzan-so, the exquisite architecture, scrumptious food, richness of culture, and the majestic luxury of Four Seasons Hotel.

Turning back to the stunning beauty of Chinzan-so then in a previous article by Modern Tokyo Times it was stated that “Chinzan-so is a stunning garden in Tokyo whereby you can view the natural beauty of an amazing Japanese garden, beautiful architecture, elements of Buddhism, the magical world of Shintoism, and so much more. Also, unlike the vast majority of stunning gardens in Tokyo which close early this doesn’t apply to Chinzan-so therefore at night the garden is also extremely beautiful and you have many restaurants to eat scrumptious Japanese food. However, being Chinzan-so, then even the restaurants blend in with the natural environment and clearly this beautiful place would bless any major city in the world.”

Indeed, in Chinzan-so you also have a rich Taoist element. Therefore, the fusion of this philosophy, along with Buddhism and Shintoism, highlights the richness of this amazing garden. You also have a sacred 500 year old tree, a delightful waterfall, small Shinto shrine, Taoist images, lovely Pagoda, and so much more. This means that you can’t help but fall in love with Chinzan-so and the views at night are also extremely romantic because the garden is elegantly lit up.

Overall, the three places highlighted in this article show the richness of the lifestyle of Tokyo. After all, throughout this amazing city you will have countless catchment areas which are in easy distance because of the fantastic infrastructure of this high tech mega-city.

 

Chinzan-so and Four Seasons Hotel

http://www.chinzanso.com/english/

http://www.fourseasons.com/tokyo/   Four Seasons Hotel

http://www.chinzanso.com/english/restaurant.html

Canal Café

www.canalcafe.jp 

Fashion

http://www.esola-ikebukuro.com/

http://orizzonti.co.jp/category/actuel/

http://www.barbie-stores.com/

http://www.bluebellmarket.net/index.html

http://www.palgroup.co.jp/brands/doudou/

http://www.turnojeana.jp/

http://www.frees-mart.com/index.html

http://m-muriel.jp/index.html

http://www.elleva.jp/

http://www.frame-works.co.jp/index_n.html

http://blog-s.frame-works.co.jp/  Spick and Span official blog  

http://www.jolly-boutique.com/

http://www.world.co.jp/opaqueclip/

http://royalflash-jp.com/pc/home.html

Other Shops

http://www.loccitane.co.jp/shop/

http://www.unico-fan.co.jp/

http://www.aveda.co.jp/default.asp

http://www.laureloil.jp/

http://www.nonbrush.com/

http://gloccy.jp/

http://www.lunch8.com/

http://www.toffy.jp/

http://ameblo.jp/4ft-ikebukuro/

 

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on June 2, 2012 in Japan

 

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Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Fashion lovers all over the world know the power of Tokyo because this sector is ultra-competitive and vast sums are spent every year in order to get a piece of the “Tokyo apple pie.” The purpose of all the surveys done by Modern Tokyo Times is to get behind the hype of companies who dominate the international press and media in Tokyo in order to find “the real trends” of this buzzing fashion city. Of course, the surveys are based on individuals who adore fashion and the focus on the third survey remains within the female market.

This survey was based on 100 females who visit the fashion districts of Harajuku and Omotesando. The age group who answered this survey was between 18 and 24 years of age and the common theme was that all adore fashion. Harajuku and Omotesando were selected because both fashion districts are linked together and share this vibrant fashion area of Tokyo.  Also, Harajuku and Omotesando are internationally famous throughout the world and the back streets are awash with trendy boutiques and this fact compliments the extravagant main street which links both districts.

In an earlier survey related to females in the age group of 18 and 26 which was based on fashion throughout Tokyo and not limited to two fashion districts. Then when it came to favorite department stores and shopping malls it is clear that the findings from this survey highlight clear differences.

Therefore, the last survey highlighted that Lumine just came out on top from Marui and Shibuya 109. Laforet Harajuku just came behind these and Isetan was also selected favorably. However, when it came to this survey then only Laforet Harajuku of all the above is based in the districts covered in this survey. Not surprisingly, therefore, the findings for the favorite department store or shopping mall was different.

This applies to Laforet Harajuku dominating and being followed by Parco and Lumine. Lumine was still selected highly and this bodes well for this elegant department store and it was good to see Parco doing well in this survey. After all, it shows that different fashion districts will have certain bias towards individual companies and department stores. After all, everybody that took part in this survey loves the fashion districts of Harajuku and Omotesando. Given this reality then Laforet Harajuku held a distinctive advantage but it was noticeable that nobody highlighted Shibuya 109. This may hint at the rivalry between Harajuku and Shibuya?

Like in the previous two surveys the choice for favorite shops and brands was extremely varied but clearly some companies have been highlighted highly in all three surveys. In the survey based on the 18-26 year old age group throughout Tokyo then last time it was stated by Modern Tokyo Times that “Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.”

 

Also, in the survey before this based on the fashion vibes of Daikanyama and Jiyugaoka in the female age group of 18-30 the survey stated that “Mercury Duo, Zara, Snidel, Topshop, Beams, Laguna Moon, Spick and Span, Ingni, Lowry’s Farm and G.V.G.V., were selected several times with regards to favorite shop and favorite brand. Overall, Mercury Duo was mentioned the most but it was very close and many other companies were selected. This applies to Forever 21, H & M, Gucci, Deicy, Louis Vuitton, Ships, Egoist, Jupiter, Polo Ralph Lauren, United Arrows, John Lawrence Sullivan, Liz Lisa, Sly, Free’s Shop, Stella McCartney, Osmosis, Journal Standard, Adam et Rope, Loungedress, Earth Music & Ecology, Lip Service, Smacky Glam (SmackyGlam), D’issy, Urban Research, Sister, Dazzlin, Miu Miu, Ryza, Jill Stuart, Jeffrey Campbell, Vivienne Westwood, A.P.C., Toga, Frayi D, Rosso, and a few others.”

 

Interestingly, when it came to favorite department stores for females shopping in Daikanyama and Jiyugaoka, it was apparent that Marui, Lumine, and Isetan, were selected the most. After these three then Shibuya 109 and Laforet Harajuku also did well. Therefore, in this survey Parco showed its strongest showing and the findings are very interesting.

Turning back to the favorite brands and shops selected in Harajuku and Omotesando then like previously mentioned you did have a few companies who also showed up well in all three surveys. This notably applies to Topshop, Snidel, H & M, Zara, and Sly.

In this survey the companies that did extremely well applies to Topshop, American Apparel, H & M, Comme des Garcons, Beams, Zara, Togo, Tsumori Chisato, Chelsea, I am I, Bubbles, and Vivien Westwood. The next tier applies to KBF, Opening Ceremony, Ralph Lauren, Marc Jacobs, Forever 21, Journal Standard, Barbie, Dual, Snidel, PoPo, Jouetie, Sly, Wall, and Mina Perhonen. Overall, it is clear from the boutiques selected that the mix highlights the diversity of the survey and this applies to the fact that some internationally famous boutiques were selected alongside some lesser known brands.

The most interesting finding was that many of the boutiques which are highlighted in the international media when it comes to Harajuku fashion weren’t selected. Occasionally individuals did have certain items on that they bought from companies related to “kawaii fashion” but none were selected when it came to favorite shop and brand. Of the trendy companies which do get favorable mentions because of their unique styles then Grimoire and Candy Stripper were selected but overall the profile of major quaint styles weren’t highlighted in this survey.

When it came to the “favorite hair salon” question then Bloc and Shima once more did very well and Shima in every survey keeps on being highlighted favorably. Velo hair saloon also did remarkably well in this survey and other companies like YY, Ultra C, Rosso, and Lili were selected several times.

With each new survey then important findings are being made and clearly certain patterns are emerging. Also, each survey is highlighting the importance of each specific fashion district and the overall strength of department stores is clearly informative. Of course the surveys are limited because of the numbers involved but each new survey is helping to strengthen the collective findings.

In every survey many companies were selected in the third tier and fourth tier and amongst the boutiques which came out near the top it is clear that some common themes are happening. Also, in this survey major international brands like Prada, Issey Miyake, Miu Miu, Chanel, Yves Saint Laurent, and others, were also selected in the third tier and given the age group belonging to 18 and 24 then this showing is powerful.

Also, the diversity of boutiques selected is highlighting the vibrancy of fashion in Tokyo and that the market is ultra-competitive. All females selected in this survey value fashion highly and the fashion styles of women selected applies to mainstream elegant styles, student based fashion, and youth orientated fashion.

http://www.style-arena.jp

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html Laforet Harajuku

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on February 4, 2012 in Japan

 

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Tokyo fashion: Lumine 2 and department stores in Shinjuku

Tokyo fashion: Lumine 2 and department stores in Shinjuku

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

All Images MODERN TOKYO TIMES
 

Lumine is a lovely company which caters for high quality fashion and certainly this company understands the market in Japan. Time after time when you visit different Lumine stores you are guaranteed to find exquisite boutiques, a lovely layout, nice ambience and sophistication. Therefore, amidst the hustle and bustle of dynamic Shinjuku you have Lumine 2 and other Lumine stores. However, this article is just focused on Lumine 2 and giving details about other famous fashion department stores in Shinjuku.

Shinjuku itself is blessed with so many fantastic department stores and stylish boutiques which cater for many different styles of fashion. At all times Shinjuku is awash with people and the atmosphere is electric for fashion lovers but at times it can be too hectic for others. Despite this, if you are a lover of fashion then the choice is amazing and Tokyoites and tourists flock to Shinjuku in vast numbers every day.

Major department stores in Shinjuku and Nishi Shinjuku include Lumine, Isetan, Marui, Keio, Mitsukoshi ALCOTT, Odakyu, Takashimaya and Mylord. Each quality department store provides exquisite fashion and visiting Takashimaya is a real eye opener to the elegance of fashion in Tokyo. However, for younger ladies then Lumine and other department stores like Isetan and Marui One are also extremely popular.

Mylord is part of the Odakyu group and provides a nice contrast with the main Odakyu store. Meanwhile Mitsukoshi ALCOTT and Keio have their own strong powerbase and collectively the fashion stores all add to a vibrant fashion zone. Therefore, fashion is clearly potent in Shinjuku and you can feel the raw energy of this famous part of Tokyo.

Also, if you want to feel the vibe of unique styles which makes the alternative fashion scene tick in Tokyo, then Marui One is a must. This department store took a more risky approach by focusing on “underground fashion” and the “unique vibes of Tokyo and Osaka.” Therefore, for fashion lovers who want to see unique styles and feel the buzz of Tokyo, then Marui One provides many lovely styles.

This applies to fantasy fashion, romantic designs, modern kimono, Gothic Lolita, Sweet Lolita, dreamy fashion, casual styles, visual kei, and other amazing trends. Therefore, Marui One is like “a mirror” of parts of Harajuku and this store is internationally famous. Marui have many different stores in Shinjuku but Mauri One stands out because of its individualism.  

Turning back to Lumine 2 then this elegant department store is blessed with exquisite boutiques and the atmosphere is always refined. Lumine 2 like all Lumine stores is based on providing boutiques which highlight elegance, current trends, gracefulness and extremely high quality products.

In Lumine 2 you have so many exquisite boutiques and on the second floor alone you have many fabulous fashion stores catering for ladies. This applies to Snidel, Banner Barrett, Jewel Changes, Samantha Thavasa, Grappe Bannister (Abahouse), United Arrows, Spick and Span (FRAMeWORK), Adam et Rope, Aquagirl, LANVIN en Bleu, Moroko Bar, Anteprima/Misto, Jill Stuart, Stunning Lure, KariAng Park, Fray I.D, Borny, Blondy, Peach John The Store (lingerie), RYZA, and several other lovely boutiques and cosmetic stores.

Spick and Span (FRAMeWORK) sums up the second floor well because this lovely boutique gives you a taste of the sheer quality provided within Lumine 2. Also, exquisite designs of bags by Samantha Thavasa and Anteprima/Misto are extremely appealing and the contrasting styles highlight the richness of the entire floor.

The second floor is the largest area for fashion but you also have stylish boutiques on other floors and it is important to look around and take your time. Therefore, on the third floor you will find a nice mix of ladies and men fashion and this applies to Urban Research, Nano Universe, Alfredo Bannister, and a few more boutiques.

The fourth floor is also mixed fashion for men and women and you have lovely boutiques which include Nombre Impair, Casbah, Beaver, Liptional, Journal Standard Relume, and Par ICI Klassisk. Also, you have other stores selling different products or a mixture of goods like Sunday Brunch Zakka (ladies fashion accessories), Raguel (ladies fashion accessories) and several other stores.

Overall, Lumine 2 is a fantastic shopping experience and if you want to see exquisite fashion in the heart of Shinjuku then you can’t go wrong by visiting this amazing department store.

ALL IMAGES MODERN TOKYO TIMES

http://www.lumine.ne.jp/shinjuku/   Lumine

SELECTION OF STORES IN LUMINE 2

http://www.anteprima.com/

http://www.jillstuart.com/

http://www.bannerbarrett.biz/

http://www.jewelchanges.jp/

http://www.samantha.co.jp/

http://abahouse.co.jp/english/accessory/grappe-bannister/

http://www.united-arrows.co.jp/index.html

http://www.frame-works.co.jp/index_n.html

http://blog-s.frame-works.co.jp/  Spick and Span official blog

http://www.adametrope.com/

http://www.lanvin-en-bleu.com/

http://stun-l.com/brand/index.html

http://www.kariangpark.jp/

http://fray-id.com/

http://www.peachjohn.co.jp/pj/english/about/

http://www.nanouniverse.jp/

http://www.rolladex.co.jp/nombreimpair/

http://www.liptional.com/

http://www.baycrews.co.jp/index.html

http://parici-ambidex.jp/?eid=114

http://www.raguel.co.jp/shop.html

DEPARTMENT STORES

http://maruione.jp/en/  Marui Online Shop

http://www.takashimaya.co.jp/shinjuku/store_information/  Takashimaya  

http://info.keionet.com/foreign/index.html  Keio Department Store

http://www.odakyu.jp/english/sightsee/shinjuku/index.html  Odakyu Department Store and Tourist Information

http://www.shinjuku-mylord.com/  Mylord

http://www.japan-guide.com/e/e3011.html    Information about Shinjuku

http://www.isetan.co.jp/icm2/jsp/store/shinjuku/info/iclub/index.jsp  Isetan  

FASHION PHOTOS

http://www.chictopia.com/snidel/fashion

http://tokyofashion.com/photos/?location=Shinjuku   

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on November 8, 2011 in Japan

 

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