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Tokyo Fashion and lifestyle in Daikanyama and Ebisu

Tokyo Fashion and lifestyle in Daikanyama and Ebisu

Kanako Itamae, Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Daikanyama and Ebisu in Tokyo are notable for fashion and the lifestyle angle is richly appealing because despite being located in a notable part of this city, the refinement angle is a huge pulling power. Tokyo lifestyle in smaller quaint districts like Daikanyama, Jiyugaoka, Shimokitazawa, Hiroo, Nakameguro, and other sophisticated areas are highly desired. Therefore, despite the fashion angle belonging to all the above, it is clear that each area caters for a nice lifestyle irrespective if single, families, expatriates, students, age group, and so forth.

The fashion angle to Daikanyama is known to be hip, stylish, independent, and where creativity flourishes. The closeness to Ebisu and other adorable areas is another major pulling power. After all, Ebisu is blessed with lovely department stores and the layout is relaxing. The environment within the Yebisu Garden Place complex is a must place to visit because of the European architecture and open spaces.

For fashion lovers you have Mitsukoshi Department Store and Atre Department Store in Ebisu. In both stores you will find exquisite boutiques, lifestyle stores, and other amazing shops. Also, the eating area in Atre Department Store is not only elegant and stylish but the food is extremely delicious. Therefore, many shoppers like to relax in this lovely environment which is extremely refreshing.

Boutiques in Atre Department Store include Salon de la Trinit’e, Papill Onner, Allureville, N.Natural Beauty Basic, ENCHAINMENT UNI point de mignon, Lock Your Hearts, and so many other amazing fashion stores. Atre Department Store is extremely individualistic and on the seventh floor you have a cultural angle. Within the same department store you also have many scrumptious cake shops.

Likewise, in Mitsukoshi Department Store you have exquisite boutiques and many crème de la crème companies selling sophisticated products. Mitsukoshi in Ebisu is also extremely innovative and the location is richly rewarding because this fantastic store is located in the Yebisu Garden Place complex. Therefore, individuals visit for kid’s apparel, lifestyle products, fashion, Art products, shoes, beauty and relaxation, bags, accessories, food and you also have relaxing places to enjoy quiet moments over a delicious drink. After visiting this adorable department store you can then soak up the environment of Yebisu Garden Place.

In Daikanyama you have a delightful “European fashion district” and you also feel the same European influence at the Atre Department Store in Ebisu. This lovely feel about the place means that fashion lovers in Tokyo adore Daikanyama and Ebisu which share the same environment. Also, the independent feel to fashion in Daikanyama is most appealing and when fused with the “European fashion district,” it is easy to understand why this part of Tokyo is highly regarded.

Therefore, fashion stores like Evisu, Hollywood Ranch Market, Via Bus Stop, Actus, Silas and Maria, Loveless, Tsumori Chisato, APC, Arigato, Alfredo Bannister, Hemisphere, AS, and a host of other lovely boutiques, attract fashion lovers from all over Tokyo. The layout of Daikanyama is also nicely designed in the fashion area and you have many places to wine and dine in Daikanyama and Ebisu. This means that both districts appeal greatly based on lifestyle because within minutes of the busy areas you have lovely suburbs.

In Ebisu you also have the Tokyo Metropolitan Museum of Photography and Beer Museum. Overall, the lifestyle is extremely appealing and for Tokyoites it is clear that both Ebisu and Daikanyama are extremely popular. The closeness to each other and to other districts like Hiroo, Nakameguro, Roppongi, and central Shibuya is also another major pulling power.

 

http://trinity-corp.net/

http://www.allureville.com/

http://www.mammina.co.jp/

http://n.naturalbeautybasic.com/

http://www.palgroup.co.jp/

http://www.atre.co.jp/shiten/index.php?scd=1

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on July 12, 2012 in Japan

 

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Tokyo fashion vibes: views from ladies in Daikanyama and Jiyugaoka

Tokyo fashion vibes: views from ladies in Daikanyama and Jiyugaoka

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Fashion in Tokyo is amazing and this survey applies to the areas of Daikanyama and Jiyugaoka. If you don’t know these areas then both places are extremely fashionable and you have many lovely boutiques. Also, the survey conducted is based on the age group of 18 to 30 and was taken at random.

Ladies involved in the survey all adore fashion and take great care about their style and image. However, the results are obviously limited because information collected came from 50 ladies and you must take into account the districts of Daikanyama and Jiyugaoka. Equally important, is the fact that each individual female was fashionable and this applies to mainstream fashion, independent but chic styles, and within the age group of 18 to 30.

If the same survey was taken in extremely exclusive fashion areas like Aoyama or questions were given to ladies who adore kawaii style clothing, then clearly the outcome would be very different. However, Daikanyama and Jiyugaoka represent extremely fashionable areas which are famous for elegance and modern styles. Also, both places are popular in Tokyo because you have an abundance of lovely boutiques and a nice elegant feel about these two trendy areas.

Before focusing on clothing styles it was interesting that the question related to “favorite hair salon” produced the biggest winner when it came to popularity. This applies to the fact that Shima was selected by 10% of all ladies interviewed. Therefore, it is clear that http://www.shima-hair.com/ Shima is hitting the right note for fashionable young ladies in Tokyo.

The question related to favorite shop and brand was extremely varied. However, while the majority of ladies selected a single favorite shop others mentioned their number one department store. Noticeable winners in the department store area were Marui, Lumine, and Isetan. Shibuya 109 and Harajuku Laforet were also selected and both places are icons within the trendy scene in Tokyo for younger ladies. However, Marui, Lumine, and Isetan, were selected many times and what was also noticeable is that four individuals selected both Lumine and Marui. Therefore, from this short survey it would appear that many young ladies see many familiar aspects about both stores which are extremely fashionable and highly respected.

Mercury Duo, Zara, Snidel, Topshop, Beams, Laguna Moon, Spick and Span, Ingni, Lowry’s Farm and G.V.G.V., were selected several times with regards to favorite shop and favorite brand. Overall, Mercury Duo was mentioned the most but it was very close and many other companies were selected. This applies to Forever 21, H & M, Gucci, Deicy, Louis Vuitton, Ships, Egoist, Jupiter, Polo Ralph Lauren, United Arrows, John Lawrence Sullivan, Liz Lisa, Sly, Free’s Shop, Stella McCartney, Osmosis, Journal Standard, Adam et Rope, Loungedress, Earth Music & Ecology, Lip Service, Smacky Glam (SmackyGlam), D’issy, Urban Research, Sister, Dazzlin, Miu Miu, Ryza, Jill Stuart, Jeffrey Campbell, Vivienne Westwood, A.P.C., Toga, Frayi D, Rosso, and a few others.

When it came to what people were wearing on the day then in the boots and shoes section, it was noticeable that Esperanza was highlighted four times by ladies in boots. Therefore, for four individuals to be dressed in these products from Esperanza does highlight that this company is popular and highly liked. Zara was also highlighted by two individuals.  However, overall apart from Esperanza being highlighted the most and Zara doing well, this area was extremely diverse and all the other companies mentioned were only stated once.

Dresses, blouses, and sweaters were put in the same category with regards to what ladies were dressed in on the day of the questions. Therefore, this section was simply the top half and companies that did well were Mercury Duo, Topshop, Dazzlin, Zara, Ingni, Earth Music & Ecology and Spick and Span. Other individual named companies that ladies were dressed in on the day applies to Ships, Kastane, Forever 21, Vivienne Westwood, Little New York, Double Standard Clothing, Beams, Tomorrowland, Polo Ralph Lauren, SmackGlam, Drawer, Free’s Mart, Spiral Girl, Moussy, Miel Crishunant, Ciaopanic, Loungedress, Jonathan Saunders, Lip Service, Laguna Moon, D’issy, and Yecca Vecca.

Once more, it is clear that ladies fashion in Daikanyama and Jiyugaoka is extremely diverse because boutiques mentioned were very varied. When it came to bags the same applied but Gucci, Louis Vuitton, Miu Miu, Yves Saint Lauren, Coach and Egoist were being used by several ladies on the day. Also, it would appear that exclusive bags are seen to be important for many young ladies and that many individuals are willing to pay more for this fashion item. Other companies mentioned include Wego, Forever 21, Loungedress, Celine, United Bamboo, Cher, Carlife, Titty & Co., Mark Jacobs, United Arrows, Samantha Vega, Tory Burch, Diesel, Ozoc, and Lowry’s Farm.

Questions related to music were also fascinating because it was evenly balanced between J-pop and Western music but K-pop was selected to be the favorite style by around 10% of all females asked. Therefore, it is clear that South Korean music is making inroads in Japan.

The findings may be limited to 50 individual Japanese ladies but some patterns can be seen. This notably applies to the diverse nature of fashion in Tokyo and that many ladies still take pride in their luxury bag. Also, Shima was popular when it came to hair salons and Esperanza was highlighted when it came to boots.

Overall, the streets of Daikanyama and Jiyugaoka highlight the competitiveness of fashion in Tokyo and that ladies have an abundance of stunning boutiques to pick from.

http://www.style-arena.jp/?langType=en – Many lovely images by Style Arena

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on December 12, 2011 in Japan

 

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Tokyo fashion: exquisite fashion districts and diversity of boutiques

Tokyo fashion: exquisite fashion districts and diversity of boutiques

Michel Lebon and Lee Jay Walker

Modern Tokyo Times 

Fashion in Tokyo is simply dynamic and the creative buzz you can feel in this ultra-modern city is unbelievable. All major capital cities and famous cities will have famous fashion districts and London, Milan, New York, Paris, and Rome run of the tongue when thinking about fashion. However, the diversity of fashion in Tokyo and the numerous fashion districts is what makes this city tick when it comes to exquisite boutiques.

Famous international fashion streets with huge reputations based on sublime fashion applies to Fifth Avenue (New York), Avenue Montaigne (Paris), Bond Street (London), Via Montenapoleone (Milan), Bahnhofstrasse (Zurich), P.C. Hooftstraat (Amsterdam), Stroget (Copenhagen), Rodeo Drive (Los. Angeles) and Calle Serrano (Madrid). 

At the same time you have fantastic fashion in other major cities in Japan and Osaka is extremely trendy. This notably applies to the exquisite boutiques in Umeda and in Namba you have a lovely mix of high fashion and independent fashion. Meanwhile Kobe is extremely trendy and you have a lovely buzz in this city.

However, what makes Tokyo so special is the sheer size of fashion and the amount of districts you have in this fabulous city which caters for different trends and styles. Therefore, you are spoilt for choice because you have extremely sophisticated districts like Aoyama, Ginza, Harajuku, Omotesando, Roppongi Hills, and Yurakucho. Alternatively, you have a mixture of sophisticated fashion, independent boutiques and the buzzing nature of Ikebukuro, Shibuya, and Shinjuku and elegant areas like Ebisu.

 

International wise you will have a wide mix of famous fashion districts which appeal to individuals. However, without a shadow of a doubt Aoyama, Ginza, Harajuku, Omotesando, Shibuya and Shinjuku will be the most famous internationally but it is the collective which really makes fashion so special and unique in Tokyo.

Therefore, you have smaller suburbs which are brimming with elegant boutiques and their own styles. This applies to Daikanyama, Kichijoji, Jiyugaoka, Nakano, Shimo Kitazawa, Naka Meguro and other trendy places which provide a different ambience and vibe. These smaller districts provide a special feel because the sheer number of fashion areas in Tokyo is amazing. Also, you have other famous areas in Tokyo like Ueno and Odaiba which are fantastic for fashion and tourism is also a major theme in both places for very different reasons.

Jiyugaoka and Daikanyama are extremely popular and the feel in both places is special because you have so many back streets and the energy can be felt when browsing around. In Jiyugaoka the elegant boutiques, café bars, beauticians, quaint shops, famous cake shops (Dalloyau, Roll Ya Cake and Sweets Forest), restaurants, and other factors, all adds up to a lovely suburb which is blessed with stunning fashion.

In Aoyama and Omotesando you have sophisticated fashion in abundance and both places are chic and stylish. Therefore, you have famous international and Japanese boutiques in both districts which share the same space in trendsetting Tokyo.

In Aoyama you will find sublime boutiques in abundance and this applies to Comme des Garcons, Gucci, Prada, Donna Karan, Loveless, Michael Kors, 10 Corso Como, L’eclaireur, Vivienne Westwood, A Bathing Ape, Jil Sander, Issey Miyake, Yohji Yamamoto, Artisan, Stella McCartney, Cynthia Rowley, Paul Smith, Helmut Lang, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Hanae Mori, Diane Von Furstenberg, Undercover, Design Works, Frapbois, and many others like Deuxieme Classe.

Meanwhile in Omotesando you have famous international and Japanese brands and both Aoyama and Omotesando, just like Ginza and Yurakucho, are exclusive areas for fashion. In Omotesando Hills which is a sublime fashion store you have exquisite companies like Adore, Anterpima, Apartment Department, Betsey Johnson, Black Fleece, Escada Sport, iliann loeb, Kiwa Sylphy, Martinique Le Conte, Milly, Oriental News, Patrizia Pepe Firenze (Incontro), Tour H. creer (Merveille H.), Tiara, Tracy Reese, Yves Saint Laurent, Zara, and other exquisite boutiques.

In another article about Tokyo fashion by Modern Tokyo Times it was commented that “The energy of exquisite fashion and individualistic fashion designers can be felt through the entire area which links Aoyama, Omotesando, Harajuku and Shibuya.  In many ways Omotesando represents all the beauty of this area because it links high quality fashion companies with independent and stylish boutiques and in the backstreets you can find street fashion.”

For the younger generation internationally the buzzing areas of Harajuku and Shibuya are extremely famous, while in Tokyo it is clear that Ikebukuro is buzzing with students, teenagers and people of all age groups. However, Harajuku and Shibuya are internationally famous and these districts throng with the latest trends.

Sebastian Masuda the designer and owner of 6%DOKIDOKI is iconic because of kawaii culture and “chaotic punk.” The younger generation who adore fashion in Barcelona, London, Madrid, Paris, and other famous cities, are fascinated by kawaii culture, Dolly-kei, Visual-kei, Lolita fashion, and other trends which keep on changing the scene in Tokyo.

Therefore, companies like 6%DOKIDOKI, Grimoire, Candy, Macaronic, Metamorphose temps de fille, and many others, are followed avidly by fashion conscious youth and young adults all over the world. At the same time you have iconic stores like Laforet Harajuku and Shibuya 109

In a past article it was stated that “Internationally famous designers like Issey Miyake, Rei Kawakubo and Yohji Yamamoto provided a strong image for Japanese fashion and their energy was noticeable in the 1980s and onwards.  Yet younger designers and famous individuals are changing the evolving fashion scene and Issey Miyake, Yohji Yamamoto, Sebastian Masuda, Rei Kawakubo, Nobu Kitamura, Junya Watanabe, Takashi Aoki, Tsumori Chisato, Yoshie Itabashi, Kuniko Kato, Chiharu Kikuchi, and others, are all maintaining the freshness of fashion in Japan alongside companies like Grimoire and Candy.”

The sheer diversity of fashion districts, boutiques, designers, thinking, and the ongoing trends which come and go, alongside internationally famous and Japanese boutiques is what makes Tokyo fashion so special.

Issey Miyake Yohji Yamamoto, and Rei Kawakubo, did so much to put Japan on the map internationally when it came to fashion. Then other generations have followed with their own thinking and styles and designers like Sebastian Masuda have reached out and maintained the rich vitality of fashion in Japan.

Fashion means many things to different people but at its heart it isn’t about famous individuals despite the limelight being hogged by a selective crowd. The heart of fashion belongs to new vibes, new trends, fresh thinking, relating to the times, and alongside this you will have continuity but freshness within exquisite brands. This collectively, and a host of other factors, is what makes fashion so powerful and full of energy.

Therefore, in Tokyo you will find this energy throughout the city and for fashion writers at Modern Tokyo Times it is the smaller fashion districts like Jiyugaoka, Shimo-Kitazawa, Daikanyama, Kichijoji, Naka-Meguro and other places like Nakano, which creates the uniqueness of Tokyo.

Of course the spark of fashion and Tokyo’s international appeal is based rightly on fantastic fashion districts, which include Aoyama, Ginza, Harajuku, Omotesando, Shibuya, and Shinjuku. However, when all the smaller fashion districts are included with more famous districts within Tokyo like Ikebukuro, Ebisu and Yurakucho; then collectively this is “the icing on top of the cake” and this is why Tokyo is unique when it comes to international fashion.

The contrasting styles between Japanese, North American, and European fashion, comes alive in Tokyo. Alongside this are established companies and new trends and brands which maintain such freshness and vitality. In Tokyo you are literally spoilt for choice when it comes to fashion districts, new styles, exquisite boutiques, independent boutiques and the sheer diversity of this mega-fashion city.

Simply put, Tokyo is “a real pearl” when it comes to fashion. Therefore, international fashion lovers have so many places to visit and multitudes of boutiques and styles to pick from in exquisite and trendy Tokyo. 

Famous stores

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html  Harajuku Laforet

http://www.isetan.co.jp/icm2/jsp/store/shinjuku/info/iclub/index.jsp Isetan

http://info.keionet.com/foreign/index.html Keio Department Store

http://www.lumine.ne.jp/shinjuku/  Lumine

http://109guide.com/top_f.html Shibuya 109

http://www.maruione.jp/en  Marui

http://www.shinjuku-mylord.com/ Mylord

http://www.omotesandohills.com/english/  Omotesando Hills Shopping Mall

http://www.parco.co.jp/customer/  PARCO

http://www.takashimaya.co.jp/shinjuku/store_information/ Takashimaya

http://www.japan-hotels.ws/tokyo/aoyama/shopping.htm Where to shop in Aoyama

http://www.japan-guide.com/e/e3011.html   Information about Shinjuku

Boutiques in Tokyo

http://www.adore2005.com/

http://anteprima.com/

http://www.ap-dp.com/

www.bape.com/   

http://www.betseyjohnson.jp/

http://www.brooksbrothers.co.jp/fleece/index.html

http://candy-nippon.com/  

http://www.commedesgarcons.org/

http://www.10corsocomo.com/  

http://www.cynthiarowley.com/

http://www.dokidoki6.com/   (6%DOKIDOKI website)

http://www.donnakaran.com/

http://www.erikonail.com/

http://www.escada.com/

http://www.frapbois.jp/

http://www.gucci.com/us/home

http://www.iliannloeb.com/

http://www.incontro.co.jp/

http://www.isseymiyake.com/en/

http://www.kiwasylphy.jp/

http://www.lebois.jp/

http://www.leclaireur.com/en/

http://www.lov-lab.com/  

http://www.maccosmetics.co.jp/

http://www.macaronic.jp/    

http://www.melrose.co.jp/martinique/index.html

http://www.melrose.co.jp/tiara/

http://www.merveilleh.co.jp/

http://www.metamorphose.gr.jp/english/

http://ameblo.jp/oriental-news-omotesando/

http://www.pasdedeux.co.jp/

http://www.paulsmith.co.jp/

http://www.prada.com/

http://sebastianz.jugem.jp/   (Sebastian Masuda)

http://www.smackyglam.com/   

http://www.stellamccartney.com/default/stores/Tokyo

http://store.costumenational.com/

http://www.tracyreese.com   

http://www.tsumorichisato.com/index.html

http://www.viviennewestwood.co.uk/

http://yaplog.jp/grimoire-blog/  

http://www.yohjiyamamoto.co.jp/

http://www.zucca.cc/index.html

http://6girls.jugem.jp/   

Images of fashion in Tokyo

http://www.fashion-j.com/E/trend/201010.html

http://tokyofashion.com/6dokidoki-world-tour-harajuku-kawaii-experience

http://shibuyafashion.metrocity.nl/

http://www.metrocity.nl/tokyo/streetfashion/harajuku-fashion/     

http://tokyofashion.com/candy-sister-fashion-shibuya/   

Past articles

http://moderntokyotimes.com/2011/10/14/tokyo-fashion-omotesando-hills-and-adorable-fashion-in-tokyo/

http://moderntokyotimes.com/2011/10/20/tokyo-fashion-lumine-to-open-a-new-store-in-trendy-yurakcho/

http://moderntokyotimes.com   PLEASE VIST

 
 
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Posted by on October 26, 2011 in Japan

 

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