K-pop in Japan: BoA and her new song Milestone set to hit the heights
Michel Lebon and Lee Jay Walker
Modern Tokyo Times
BoA will release a lovely track called “Milestone” and her fans will be so happy to hear her lovely voice and this powerful track should do really well. K-pop artists are now in vogue but for artists like BoA and Kan Mi Youn they hit the heights at a very young age and continue to impress by their changing styles and sheer quality.
“Milestone” will be released in Japan on December 7 and BoA will certainly hog the headlines because of her rich following. The track itself is very emotional and the melody is pleasing on the ear. Also, like always her voice blesses the richness of the lyrics and the lovely melody.
Boa Kwon (Kwon Boa) adopted the name BoA and despite her young years this lady is multi-talented and truly international. The Beat of Angel (BoA) is just that with her angelic voice and classy style.
BoA was discovered by SM Entertainment and like always they nurtured the extremely beautiful young lady with an adorable voice. After her debut album ID; Peace B was released in South Korea she ventured into the Japanese market in 2002 with her debut album Listen To My Heart.
The international nature of BoA led her to debut in America in 2008 with the single “Eat You Up” and this hip track suited the American market. The video style was clearly designed for the market in hand and this was followed in 2009 by her first English language album titled BoA. However, in Japan the growing power of K-pop in mega-cites like Tokyo, Osaka, Kobe, and throughout Japan, means that the new track “Milestone” should reach the heights because it is one of her best tracks and BoA’s history in Japan is deep.
The Japanese music market was clearly a great boost to her early career because the album Valenti in 2003 sold more than 1.2 million copies in the second largest music market in the world. Her next album in Japan called Love & Honesty in 2004 did well but not like the album Valenti. However, BoA’s compilation album in 2005 called Best of Soul did very well and more than one million copies were sold.
The changing nature of BoA and the complexity of different music markets meant that between 2004 and 2005 the number of albums sold from new material had gone down in South Korea. Also, her venture into China was mixed but BoA was still very young and with no settled style then a tad of uncertainty was confusing some of her original fans.
It must be remembered that Boa Kwon was born on November 5 in 1986 and in many other music markets, for example in the United Kingdom, it is rare to have someone so young who enters so many challenging markets. Any misfortune of sales, despite still being good, should go down to the people who guided her because not only was BoA entering challenging and diverse markets but the changing nature of her style was creating teething problems.
In many ways her sixth album in Japan called The Face in 2008 saw a new confident BoA because now she was taking control over the music she performed. Therefore, with her rich and diverse background before this period the final pieces of the “real” BoA began to emerge.
However, the one weak spot was that by not focusing on one main market, then her sales and fan base was confused. Again, this would not have happened with a major British and Japanese singer/group because they would have a firm base. Therefore, in 2010 her album called Identity suffered in Japan because sales were weak compared with the startling success of Valenti in 2003.
Clearly, her move to America had mixed results and BoA was overstretched when it came to maintaining a firm base in America, Japan and South Korea respectively. Therefore, you had a highly talented K-pop artist who had matured into a stunning young lady and who was blessed with a lovely voice, however, something was amiss.
After all, BoA couldn’t match her early success in Japan despite the BoA of 2010 being vastly superior to her early period. Yet 2010 did show that her fans in South Korea remained loyal because her album Hurricane Venus did well.
BoA is a fantastic singer and continues to grow and her new single which will be released on December 7 in Japan is one of her best. Therefore, the new single “Milestone” should hit the heights because the lovely melody is backed by her exquisite voice.
“Milestone” is a million miles away from “Eat You Up” but her new single shows the exquisite talent of BoA. Therefore, many Tokyoites and music lovers throughout Japan should certainly add this new track to their chart once it is released.
In truth, “Milestone” shows the real class of BoA and only her challenging schedule is preventing this stunning lady from reaching her true potential.
http://www.youtube.com/watch?v=9J6zsvcvhaU BoA and new track “Milestone”
http://www.youtube.com/watch?v=kd2Cvxrxpfc BoA and “Eat You Up”