Tokyo fashion: Aoyama is refined, chic, elegant, and sophisticated
Sarah Deschamps and Lee Jay Walker
Modern Tokyo Times
Aoyama fashion is famous in Tokyo because you have so many exquisite boutiques in this very exclusive area. The fashion boutiques are a splendid mixture of American, European, and Japanese fashion, and the various mosaic within European fashion means that you have lovely contrasts and an abundance of choice.
The architecture of some of the shopping malls and major fashion houses also adds to the spice. This applies to ultra-modern buildings and the occasional touch of classical styles and this rich blend is visually appealing and creates a feeling of sophistication.
Aoyama is part of the rich vein of exquisite fashion which covers this non-stop zone of lovely boutiques. This applies to Aoyama, Harajuku, Omotesando and Shibuya whereby you leave one fashion zone and enter another. Not only this, the diversity and age groups which each area caters for and the back streets of Harajuku, Omotesando and before entering central Shibuya proper, is amazing.
Therefore, it is very rewarding for people who adore fashion to browse around and soak up the environment and come across new fashion outlets. The entire fashion zone in the backstreets is awash with creative fashion, riskier boutique styles, street vibes and American influences, independent boutiques and the buzz this creates is truly unique.
In Aoyama you have countless sophisticated boutiques to visit and a partial list includes Comme des Garcons, Gucci, Prada, Donna Karan, Loveless, Michael Kors, 10 Corso Como, L’eclaireur, Vivienne Westwood, A Bathing Ape, Jil Sander, Issey Miyake, Yohji Yamamoto, Artisan, Stella McCartney, Cynthia Rowley, Paul Smith, Helmut Lang, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Hanae Mori, Diane Von Furstenberg, Undercover, Design Works, Frapbois, and many others like Deuxieme Classe.
In a recent article by Modern Tokyo Times the attention was on the elegant Omotesando Hills shopping complex and the quality boutiques and other shops in this exquisite mall. In Aoyama you have trendy and sophisticated stores which include Boutique W, Dress Camp, Flair Aoyama, Loveless and other exclusive shopping stores.
Cibone is another very trendy shopping mall which caters for futuristic furniture, clothing, dinnerware, restaurants, electrical appliances based on innovation, and so much more. The store is a magnet for fashion conscious individuals and the concept is challenging but richly rewarding.
Famous stars also love Aoyama fashion and Comme des Garcons fashion is internationally famous just like countless other fashion companies in Aoyama. The list of famous people who adore Comme des Garcons include Kanye West, Vincent Ng, John Waters, Chloe Sevigny, Mary Kate Olsen, Leila Aldik, Matt Bellamy, Tilda Swinton Justin Bieber, Selma Blair, and many others.
Aoyoma fashion is clearly debonair, sophisticated, international, and chic beyond your wildest dreams. The entire area is uplifting and the architecture and fashion displays are delightful. Therefore, if fashion is in your veins and you want to see sublime Japanese and international fashion, then Aoyama is a district that you must visit to see the latest trends and exquisite fashion styles.
PARTIAL LIST OF WEBSITES
AOYAMA SHOPPING LINKS TO HELP TOKYOITES AND TOURISTS
http://www.aoyama-net.com/fashionmap/index.htm – Map of where the fashions companies are
http://tokyofashion.com/tag/aoyama/ – Aoyama fashion