Tokyo fashion in Yurakucho: Lumine Department Store
Michel Lebon, Kanako Itamae and Lee Jay Walker
Modern Tokyo Times
Tokyo fashion is internationally famous and the Yurakucho fashion angle keeps on growing from strength to strength. This factor is also helping other famous districts nearby and this notably applies to Ginza. Both areas naturally flow together because they share the same dynamic environment whereby the crème de la crème of international and Japanese boutiques can be found.
In recent times H & M and Uniqlo have altered the fashion landscape in Ginza by having places to shop whereby the prices suit all pockets. Despite this, Ginza and Yurakucho are famous for luxury boutiques and amazing department stores which enrich the entire area.
Last year the exquisite Lumine Department Store opened a new venture in Yurakucho and clearly this factor is enticing the younger generation to shop once more in this part of Tokyo. This means that you have ample places to shop in both districts which suit all age groups. Also, because of companies like Uniqlo you now have places to go bargain shopping. Therefore, shoppers are spoilt for choice in Ginza and Yurakucho.
In Ikebukuro the Lumine Department Store enriches the west side of this very trendy part of Tokyo. Likewise, Lumine in Yurakucho is also enriching the fashion scene of this district because of the many amazing boutiques to be found throughout this stylish store.
Timothy Schepis, the owner of Tokyo Fashion Daily, commented about the arrival of Lumine in Yurakucho last year that “…the newly redeveloped Yurakucho location will be the 14th for Lumine in Japan and will be the first not to be part of a railway station. At 22,000sqm Yurakucho Lumine will house up to 100 tenants targeting women in their 20s and 30s which make up Lumine`s core customer. Most of the tenants will be fashion brands including United Arrows with the rest of the tenants; cosmetics brands, household goods and restaurants.”
A partial list of the many boutiques which are based within the exquisite Lumine Department Store in Yurakucho includes Adam Et Rope, Beaver, Bshop, Bulsara, Choosy Chu, Couture by Rojita, Deuxieme Classe, Diana, Emoda, Freak’s Store, Gallardagalante, Goa, Journal Standard Relume, Laguna Moon, Manhattan Portage, Marc by Marc Jacobs, Martinique Le Conte, Mercuryduo, Mignon et Enchainement, Muji Nano Universe, Odette e Odile United Arrows, Ozoc, Parigot, Peach John The Store, Piche Abahouse, Ron Herman, Royal Party, Salon De La Trinite, Shel’Tter, Shinzone, Spick And Span, Spick And Span Accessoires, Stunning Lure, Tomorrowland, United Arrows ( Men’s, Ladies, United Arrows Green Label Relaxing, Urban Research Doors, Urban Research&Rosso and Wjkw.
If you adore fashion then clearly Lumine in Yurakucho will appeal to lovers of stylish boutiques. Like always the choice at this exquisite store is also extremely rich because each individual boutique provides a fresh angle to fashion.
http://tokyofashiondaily.blogspot.com/ – TIMOTHY SCHEPIS (can be followed on Twitter)
http://www.fashion-j.com/E/trend/201010.html (3rd article from the top shows some images of Lumine in Ikebukuro.)
MODERN TOKYO TIMES IMAGES