6%DOKIDOKI bringing a slice of Harajuku to North America
Lee Jay Walker
Modern Tokyo Times
The “Harajuku Kawaii Experience” recently visited North America after 6%DOKIDOKI showed the passion and creativity of Harajuku. This followed on from last year when 6%DOKIDOKI visited America and Europe.
6%DOKIDOKI is a very vibrant fashion company and if you want to understand the underbelly of Harajuku which makes this place tick; then this company is a must.
The “kawaii culture” in Tokyo goes back several decades but of course you have many modifications and changes. 6%DOKIDOKI is part of the ongoing vibrancy of the “kawaii culture” and this company clearly thinks on its feet.
The creative nature of its fashion is truly unique and this applies to the amazing color schemes of their products and how they keep on moving forward and challenging new barriers.
However, 6%DOKIDOKI is not only a fashion company because their founder, Sebastian Masuda, and all people who are involved in this company; have a genuine interest in their client base and they care deeply about Harajuku.
The recent tour by 6%DOKIDOKI took them to America and Canada but after recent events in Japan following the devastating earthquake and tsunami; then this was more than just a fashion statement.
After all, many media outlets painted a distinctively gloomy picture of Tokyo and while shock and bewilderment did take hold on March 11 and the following weeks in Tokyo; it was also true that many people were pulling together in order to help northeast Japan where the real tragedy unfolded.
True to the vibrancy and genuine care of 6%DOKIDOKI the founder, Sebastian Masuda, came up with the MIGHTY HARAJUKU PROJECT.
In my article called Mighty Harajuku Project: fashion sector responds to the devastating earthquake, I stated that “…the fashion conscious in Harajuku have organized the “Mighty Harajuku Project” which is aimed at generating capital in order to help the people of Fukushima, Iwate, Miyagi, and other areas hit by the recent tragedy which engulfed the north-eastern Tohoku region.”
“The “Mighty Harajuku Project” is the brainchild of Sebastian Masuda who is the founder of 6%Dokidoki. Sebastian Masuda cares deeply about Harajuku and 6%Dokidoki provides an abundance of brightly colored accessories and like Harajuku itself the company is vibrant and individualistic.”
Therefore, while 6%DOKIDOKI is primarily a fashion company with zest, individuality, creativity and a genuine buzz about the products created. This company is also concerned about the bigger picture during times of crisis and it is rare for a company to connect with its client base like they do in Harajuku.
6%DOKIDOKI, just like Tokyo, is vibrant and energetic and the latest tour clearly showed the pulling power of Harajuku and Tokyo itself.
This applies to the amazing fashion scene in Tokyo where the choice is fantastic and the quality on offer is of the highest.
Once more 6%DOKIDOKI is showing its international spirit and this company is revered by many individuals all over the world.
http://sebastianz.jugem.jp/?eid=508 (personal blog)
http://www.dokidoki6.com/ (Please visit this fashion website)
http://www.japanforum.com/gallery/showgallery.php?cat=2 (Harajuku fashion)