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Tokyo fashion: exquisite fashion districts and diversity of boutiques

Tokyo fashion: exquisite fashion districts and diversity of boutiques

Michel Lebon and Lee Jay Walker

Modern Tokyo Times 

Fashion in Tokyo is simply dynamic and the creative buzz you can feel in this ultra-modern city is unbelievable. All major capital cities and famous cities will have famous fashion districts and London, Milan, New York, Paris, and Rome run of the tongue when thinking about fashion. However, the diversity of fashion in Tokyo and the numerous fashion districts is what makes this city tick when it comes to exquisite boutiques.

Famous international fashion streets with huge reputations based on sublime fashion applies to Fifth Avenue (New York), Avenue Montaigne (Paris), Bond Street (London), Via Montenapoleone (Milan), Bahnhofstrasse (Zurich), P.C. Hooftstraat (Amsterdam), Stroget (Copenhagen), Rodeo Drive (Los. Angeles) and Calle Serrano (Madrid). 

At the same time you have fantastic fashion in other major cities in Japan and Osaka is extremely trendy. This notably applies to the exquisite boutiques in Umeda and in Namba you have a lovely mix of high fashion and independent fashion. Meanwhile Kobe is extremely trendy and you have a lovely buzz in this city.

However, what makes Tokyo so special is the sheer size of fashion and the amount of districts you have in this fabulous city which caters for different trends and styles. Therefore, you are spoilt for choice because you have extremely sophisticated districts like Aoyama, Ginza, Harajuku, Omotesando, Roppongi Hills, and Yurakucho. Alternatively, you have a mixture of sophisticated fashion, independent boutiques and the buzzing nature of Ikebukuro, Shibuya, and Shinjuku and elegant areas like Ebisu.

 

International wise you will have a wide mix of famous fashion districts which appeal to individuals. However, without a shadow of a doubt Aoyama, Ginza, Harajuku, Omotesando, Shibuya and Shinjuku will be the most famous internationally but it is the collective which really makes fashion so special and unique in Tokyo.

Therefore, you have smaller suburbs which are brimming with elegant boutiques and their own styles. This applies to Daikanyama, Kichijoji, Jiyugaoka, Nakano, Shimo Kitazawa, Naka Meguro and other trendy places which provide a different ambience and vibe. These smaller districts provide a special feel because the sheer number of fashion areas in Tokyo is amazing. Also, you have other famous areas in Tokyo like Ueno and Odaiba which are fantastic for fashion and tourism is also a major theme in both places for very different reasons.

Jiyugaoka and Daikanyama are extremely popular and the feel in both places is special because you have so many back streets and the energy can be felt when browsing around. In Jiyugaoka the elegant boutiques, café bars, beauticians, quaint shops, famous cake shops (Dalloyau, Roll Ya Cake and Sweets Forest), restaurants, and other factors, all adds up to a lovely suburb which is blessed with stunning fashion.

In Aoyama and Omotesando you have sophisticated fashion in abundance and both places are chic and stylish. Therefore, you have famous international and Japanese boutiques in both districts which share the same space in trendsetting Tokyo.

In Aoyama you will find sublime boutiques in abundance and this applies to Comme des Garcons, Gucci, Prada, Donna Karan, Loveless, Michael Kors, 10 Corso Como, L’eclaireur, Vivienne Westwood, A Bathing Ape, Jil Sander, Issey Miyake, Yohji Yamamoto, Artisan, Stella McCartney, Cynthia Rowley, Paul Smith, Helmut Lang, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Hanae Mori, Diane Von Furstenberg, Undercover, Design Works, Frapbois, and many others like Deuxieme Classe.

Meanwhile in Omotesando you have famous international and Japanese brands and both Aoyama and Omotesando, just like Ginza and Yurakucho, are exclusive areas for fashion. In Omotesando Hills which is a sublime fashion store you have exquisite companies like Adore, Anterpima, Apartment Department, Betsey Johnson, Black Fleece, Escada Sport, iliann loeb, Kiwa Sylphy, Martinique Le Conte, Milly, Oriental News, Patrizia Pepe Firenze (Incontro), Tour H. creer (Merveille H.), Tiara, Tracy Reese, Yves Saint Laurent, Zara, and other exquisite boutiques.

In another article about Tokyo fashion by Modern Tokyo Times it was commented that “The energy of exquisite fashion and individualistic fashion designers can be felt through the entire area which links Aoyama, Omotesando, Harajuku and Shibuya.  In many ways Omotesando represents all the beauty of this area because it links high quality fashion companies with independent and stylish boutiques and in the backstreets you can find street fashion.”

For the younger generation internationally the buzzing areas of Harajuku and Shibuya are extremely famous, while in Tokyo it is clear that Ikebukuro is buzzing with students, teenagers and people of all age groups. However, Harajuku and Shibuya are internationally famous and these districts throng with the latest trends.

Sebastian Masuda the designer and owner of 6%DOKIDOKI is iconic because of kawaii culture and “chaotic punk.” The younger generation who adore fashion in Barcelona, London, Madrid, Paris, and other famous cities, are fascinated by kawaii culture, Dolly-kei, Visual-kei, Lolita fashion, and other trends which keep on changing the scene in Tokyo.

Therefore, companies like 6%DOKIDOKI, Grimoire, Candy, Macaronic, Metamorphose temps de fille, and many others, are followed avidly by fashion conscious youth and young adults all over the world. At the same time you have iconic stores like Laforet Harajuku and Shibuya 109

In a past article it was stated that “Internationally famous designers like Issey Miyake, Rei Kawakubo and Yohji Yamamoto provided a strong image for Japanese fashion and their energy was noticeable in the 1980s and onwards.  Yet younger designers and famous individuals are changing the evolving fashion scene and Issey Miyake, Yohji Yamamoto, Sebastian Masuda, Rei Kawakubo, Nobu Kitamura, Junya Watanabe, Takashi Aoki, Tsumori Chisato, Yoshie Itabashi, Kuniko Kato, Chiharu Kikuchi, and others, are all maintaining the freshness of fashion in Japan alongside companies like Grimoire and Candy.”

The sheer diversity of fashion districts, boutiques, designers, thinking, and the ongoing trends which come and go, alongside internationally famous and Japanese boutiques is what makes Tokyo fashion so special.

Issey Miyake Yohji Yamamoto, and Rei Kawakubo, did so much to put Japan on the map internationally when it came to fashion. Then other generations have followed with their own thinking and styles and designers like Sebastian Masuda have reached out and maintained the rich vitality of fashion in Japan.

Fashion means many things to different people but at its heart it isn’t about famous individuals despite the limelight being hogged by a selective crowd. The heart of fashion belongs to new vibes, new trends, fresh thinking, relating to the times, and alongside this you will have continuity but freshness within exquisite brands. This collectively, and a host of other factors, is what makes fashion so powerful and full of energy.

Therefore, in Tokyo you will find this energy throughout the city and for fashion writers at Modern Tokyo Times it is the smaller fashion districts like Jiyugaoka, Shimo-Kitazawa, Daikanyama, Kichijoji, Naka-Meguro and other places like Nakano, which creates the uniqueness of Tokyo.

Of course the spark of fashion and Tokyo’s international appeal is based rightly on fantastic fashion districts, which include Aoyama, Ginza, Harajuku, Omotesando, Shibuya, and Shinjuku. However, when all the smaller fashion districts are included with more famous districts within Tokyo like Ikebukuro, Ebisu and Yurakucho; then collectively this is “the icing on top of the cake” and this is why Tokyo is unique when it comes to international fashion.

The contrasting styles between Japanese, North American, and European fashion, comes alive in Tokyo. Alongside this are established companies and new trends and brands which maintain such freshness and vitality. In Tokyo you are literally spoilt for choice when it comes to fashion districts, new styles, exquisite boutiques, independent boutiques and the sheer diversity of this mega-fashion city.

Simply put, Tokyo is “a real pearl” when it comes to fashion. Therefore, international fashion lovers have so many places to visit and multitudes of boutiques and styles to pick from in exquisite and trendy Tokyo. 

Famous stores

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html  Harajuku Laforet

http://www.isetan.co.jp/icm2/jsp/store/shinjuku/info/iclub/index.jsp Isetan

http://info.keionet.com/foreign/index.html Keio Department Store

http://www.lumine.ne.jp/shinjuku/  Lumine

http://109guide.com/top_f.html Shibuya 109

http://www.maruione.jp/en  Marui

http://www.shinjuku-mylord.com/ Mylord

http://www.omotesandohills.com/english/  Omotesando Hills Shopping Mall

http://www.parco.co.jp/customer/  PARCO

http://www.takashimaya.co.jp/shinjuku/store_information/ Takashimaya

http://www.japan-hotels.ws/tokyo/aoyama/shopping.htm Where to shop in Aoyama

http://www.japan-guide.com/e/e3011.html   Information about Shinjuku

Boutiques in Tokyo

http://www.adore2005.com/

http://anteprima.com/

http://www.ap-dp.com/

www.bape.com/   

http://www.betseyjohnson.jp/

http://www.brooksbrothers.co.jp/fleece/index.html

http://candy-nippon.com/  

http://www.commedesgarcons.org/

http://www.10corsocomo.com/  

http://www.cynthiarowley.com/

http://www.dokidoki6.com/   (6%DOKIDOKI website)

http://www.donnakaran.com/

http://www.erikonail.com/

http://www.escada.com/

http://www.frapbois.jp/

http://www.gucci.com/us/home

http://www.iliannloeb.com/

http://www.incontro.co.jp/

http://www.isseymiyake.com/en/

http://www.kiwasylphy.jp/

http://www.lebois.jp/

http://www.leclaireur.com/en/

http://www.lov-lab.com/  

http://www.maccosmetics.co.jp/

http://www.macaronic.jp/    

http://www.melrose.co.jp/martinique/index.html

http://www.melrose.co.jp/tiara/

http://www.merveilleh.co.jp/

http://www.metamorphose.gr.jp/english/

http://ameblo.jp/oriental-news-omotesando/

http://www.pasdedeux.co.jp/

http://www.paulsmith.co.jp/

http://www.prada.com/

http://sebastianz.jugem.jp/   (Sebastian Masuda)

http://www.smackyglam.com/   

http://www.stellamccartney.com/default/stores/Tokyo

http://store.costumenational.com/

http://www.tracyreese.com   

http://www.tsumorichisato.com/index.html

http://www.viviennewestwood.co.uk/

http://yaplog.jp/grimoire-blog/  

http://www.yohjiyamamoto.co.jp/

http://www.zucca.cc/index.html

http://6girls.jugem.jp/   

Images of fashion in Tokyo

http://www.fashion-j.com/E/trend/201010.html

http://tokyofashion.com/6dokidoki-world-tour-harajuku-kawaii-experience

http://shibuyafashion.metrocity.nl/

http://www.metrocity.nl/tokyo/streetfashion/harajuku-fashion/     

http://tokyofashion.com/candy-sister-fashion-shibuya/   

Past articles

http://moderntokyotimes.com/2011/10/14/tokyo-fashion-omotesando-hills-and-adorable-fashion-in-tokyo/

http://moderntokyotimes.com/2011/10/20/tokyo-fashion-lumine-to-open-a-new-store-in-trendy-yurakcho/

http://moderntokyotimes.com   PLEASE VIST

 
 
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Posted by on October 26, 2011 in Japan

 

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Harajuku: trendy fashion, Meiji Jingu shrine, Yoyogi Park and Omotesando

Harajuku: trendy fashion, Meiji Jingu shrine, Yoyogi Park and Omotesando

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Harajuku is internationally famous because of fashion and the electrifying buzz of the main street which connects Harajuku and Omotesando. Trendy youngsters flock to the Takeshita-dori and this is what makes Tokyo fashion so special because the main street is so different and this applies to style, age group and the ambient feel. However, the distance between both places is so short and this is why Tokyo fashion is so special.

Harajuku and the area adjacent is not only focused on fashion because the Meiji Jingu shrine is the most opulent and sophisticated in Tokyo.  This stunning shrine is very symbolic and rich in grandeur and you have a lovely garden and many walkways in this spacious area. Also, it is a living shrine but because of the open nature of Shintoism you don’t have the overtly pious nature of Buddhism, Christianity and Islam.

Therefore, the Meiji Jingu shrine encompasses all the positives of the indigenous faith of Japan. The entire complex is about nature, prayer, relaxation, beauty in simplicity, space, and connecting with what you deem to be special. It can be a religious experience, a casual visit, a place for tourists to view, a place to escape the stresses of life, a picnic in the garden area and just a fluke visit based on having free time.  However, whichever it may be you won’t have any religious restrictions put on you unlike some other faiths which divide women and men and have restrictions on clothing.

Meiji Jingu and Yoyogi Park are very close and this park also provides a spacious place to relax and enjoy a pleasant walk. Often you will see students rehearsing and relaxing with friends, local people walking their dogs, lovers holding hands, friends relaxing, individuals out for a stroll and many joggers keeping fit. Mixed in this environment will be tourists and Tokyoites from different areas who are out for a casual walk or taking a break from the fashion district and unwinding in nice surroundings.

However, for the lovers of fashion then Harajuku is all about stylish boutiques, the latest trends, daring fashion, and iconic companies like 6%Dokidoki which was created by the fashion designer Sebastian Masuda. Therefore, when leaving the main train station in Harajuku you can enter the world of fashion, Shintoism or escape by relaxing in spacious grounds in either Yoyogi Park or the Meiji Jingu shrine.

The magnet area for trendy teenagers and young adults is the Takeshita-dori which is a very narrow street but packed with vibrancy. Fashion boutiques are in abundance and you have several places to eat and drink but if you like tranquility then this isn’t the place for you. However, if you are new to Harajuku and want to feel the energy of teenage fashion and young adults, then a visit to Takeshita-dori is a must.

Yet true to the nature of the entire area the fashion scene changes rapidly. Therefore, from walking down from the top of the main street from the Harajuku Yamanote train side and all the way to Omotesando which is connected with Harajuku by the same long street, then another fashion world will open.

This applies to famous international and Japanese boutiques and you have so many elegant and exquisite fashion companies to visit. The further you walk down and meet the Omotesando area then virtually every single boutique will be plush, exquisite and extremely sophisticated. Also, the elegant and enchanting Aoyama area is only around the corner.

However, just like the Takeshita-dori area and the main street which connects Harajuku and Omotesando are different worlds of fashion, the same also applies to the back streets of Harajuku and Omotesando. Therefore, it is vital to browse around the backstreets of both areas and the district which you need to walk through in order to reach Shibuya is awash with lovely fashion.

Boutiques in the backstreets cater for different styles and you also have sophisticated companies mixed together with independent boutiques. However, in the back streets you can relax and visit fashion companies which cater for street fashion, kawaii culture, Lolita fashion, and a plethora of styles.  Also, because of the nature of the backstreets then often you will see a new company by chance and this makes the entire area so fascinating.

Ometesando Hills shopping complex is certainly worth a visit because the fashion boutiques inside are stunning and this applies to Japanese and international fashion. A partial list of exquisite boutiques inside Omotesando Hills includes Adore, Anterpima, Apartment Department, Betsey Johnson, Black Fleece, Escada Sport, iliann leob, Kiwa Sylphy, Martinique Le Conte, Milly, Tiara, Oriental News, Patrizia Pepe Firenze (Incontro) Tour H. creer (Merveille H.), Tracy Reese, Yves Saint Laurent, and Zara.

However, please visit thehttp://www.omotesandohills.com/english/Omotesando Hills website because you have so many other stylish and elegant boutiques in this stunning shopping mall.  Also, the architecture and lighting inside the building creates a lovely feel and you have many other types of stores like Createur Reveal (nail salon), hair make Pas de deux (hair salon), le bois (spa and beauty treatment), M.A.C. (cosmetics), and shu uemura beauty boutique (cosmetics).

Inside Omotesando Hills you also have many places to wine and dine and throughout Harajuku and Omotesando you will find many restaurants, bars, and café shops to enjoy and compliment your visit.

Turning back to the Meiji Jingu shrine this Shinto place of worship reminds you of the real nature of life. Also, the enormous Torii gate is a reminder of your own individual mortality because of its strength and size compared with mere mortals. Also, unlike people who share fleeting moments, this tower of strength will remain.

In this sense, the fashion area and the most grandeur Shinto shrine in Tokyo make perfect sense, with regards to sharing the same environment. This applies to the spiritual nature of people and the power of nature within our world. At the same time, exquisite fashion and new trends is a reminder of vitality, creativity, freedom, joy, escapism, feel good factor, love of fashion and other aspects which will apply to individuals differently.

Harajuku and the surrounding area which encompasses Aoyama, Omotesando Hills and Shibuya is a clear indicator of the richness of Japanese culture and the power of Tokyo. The Meiji Jingu Shinto shrine and fashion districts of Harajuku and Omotesando work perfectly alongside relaxing in Yoyogi Park. This is because each area is a jigsaw piece which collectively creates a special and exclusive environment.

http://www.meijijingu.or.jp/english/ Meiji Jingu Shrine

http://www.japan-guide.com/e/e3006.html Meiji Jingu and other tourist information

http://www.japanforum.com/gallery/showgallery.php?cat=2    (Harajuku fashion)

http://sebastianz.jugem.jp/?eid=508     (personal blog of Sebastian Masuda)

http://www.dokidoki6.com/    (Please visit this fashion website of 6%Dokidoki)

http://www.metrocity.nl/tokyo/streetfashion/harajuku-fashion/

http://www.omotesandohills.com/english/  Omotesando Hills Shopping Mall

Partial list of stores in Omotesando Hills

http://www.adore2005.com/

http://anteprima.com/

http://www.ap-dp.com/

http://www.betseyjohnson.jp/

http://www.brooksbrothers.co.jp/fleece/index.html

http://www.erikonail.com/

http://www.escada.com/

http://www.iliannloeb.com/

http://eu.jimmychoo.com/en/restofworld/page/home?notify=yes

http://www.kiwasylphy.jp/

http://www.lebois.jp/

http://www.maccosmetics.co.jp/

http://www.merveilleh.co.jp/

http://www.melrose.co.jp/martinique/index.html

http://ameblo.jp/oriental-news-omotesando/

http://www.incontro.co.jp/

http://www.melrose.co.jp/tiara/

http://www.pasdedeux.co.jp/

http://www.ysl.com/d/

http://moderntokyotimes.com/2011/10/14/tokyo-fashion-omotesando-hills-and-adorable-fashion-in-tokyo/

leejay@moderntokyotimes.com

http://www.moderntokyotimes.com

 

 

 
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Posted by on October 25, 2011 in Japan

 

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

 
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