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Tokyo fashion: Lumine 2 and department stores in Shinjuku

Tokyo fashion: Lumine 2 and department stores in Shinjuku

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

All Images MODERN TOKYO TIMES
 

Lumine is a lovely company which caters for high quality fashion and certainly this company understands the market in Japan. Time after time when you visit different Lumine stores you are guaranteed to find exquisite boutiques, a lovely layout, nice ambience and sophistication. Therefore, amidst the hustle and bustle of dynamic Shinjuku you have Lumine 2 and other Lumine stores. However, this article is just focused on Lumine 2 and giving details about other famous fashion department stores in Shinjuku.

Shinjuku itself is blessed with so many fantastic department stores and stylish boutiques which cater for many different styles of fashion. At all times Shinjuku is awash with people and the atmosphere is electric for fashion lovers but at times it can be too hectic for others. Despite this, if you are a lover of fashion then the choice is amazing and Tokyoites and tourists flock to Shinjuku in vast numbers every day.

Major department stores in Shinjuku and Nishi Shinjuku include Lumine, Isetan, Marui, Keio, Mitsukoshi ALCOTT, Odakyu, Takashimaya and Mylord. Each quality department store provides exquisite fashion and visiting Takashimaya is a real eye opener to the elegance of fashion in Tokyo. However, for younger ladies then Lumine and other department stores like Isetan and Marui One are also extremely popular.

Mylord is part of the Odakyu group and provides a nice contrast with the main Odakyu store. Meanwhile Mitsukoshi ALCOTT and Keio have their own strong powerbase and collectively the fashion stores all add to a vibrant fashion zone. Therefore, fashion is clearly potent in Shinjuku and you can feel the raw energy of this famous part of Tokyo.

Also, if you want to feel the vibe of unique styles which makes the alternative fashion scene tick in Tokyo, then Marui One is a must. This department store took a more risky approach by focusing on “underground fashion” and the “unique vibes of Tokyo and Osaka.” Therefore, for fashion lovers who want to see unique styles and feel the buzz of Tokyo, then Marui One provides many lovely styles.

This applies to fantasy fashion, romantic designs, modern kimono, Gothic Lolita, Sweet Lolita, dreamy fashion, casual styles, visual kei, and other amazing trends. Therefore, Marui One is like “a mirror” of parts of Harajuku and this store is internationally famous. Marui have many different stores in Shinjuku but Mauri One stands out because of its individualism.  

Turning back to Lumine 2 then this elegant department store is blessed with exquisite boutiques and the atmosphere is always refined. Lumine 2 like all Lumine stores is based on providing boutiques which highlight elegance, current trends, gracefulness and extremely high quality products.

In Lumine 2 you have so many exquisite boutiques and on the second floor alone you have many fabulous fashion stores catering for ladies. This applies to Snidel, Banner Barrett, Jewel Changes, Samantha Thavasa, Grappe Bannister (Abahouse), United Arrows, Spick and Span (FRAMeWORK), Adam et Rope, Aquagirl, LANVIN en Bleu, Moroko Bar, Anteprima/Misto, Jill Stuart, Stunning Lure, KariAng Park, Fray I.D, Borny, Blondy, Peach John The Store (lingerie), RYZA, and several other lovely boutiques and cosmetic stores.

Spick and Span (FRAMeWORK) sums up the second floor well because this lovely boutique gives you a taste of the sheer quality provided within Lumine 2. Also, exquisite designs of bags by Samantha Thavasa and Anteprima/Misto are extremely appealing and the contrasting styles highlight the richness of the entire floor.

The second floor is the largest area for fashion but you also have stylish boutiques on other floors and it is important to look around and take your time. Therefore, on the third floor you will find a nice mix of ladies and men fashion and this applies to Urban Research, Nano Universe, Alfredo Bannister, and a few more boutiques.

The fourth floor is also mixed fashion for men and women and you have lovely boutiques which include Nombre Impair, Casbah, Beaver, Liptional, Journal Standard Relume, and Par ICI Klassisk. Also, you have other stores selling different products or a mixture of goods like Sunday Brunch Zakka (ladies fashion accessories), Raguel (ladies fashion accessories) and several other stores.

Overall, Lumine 2 is a fantastic shopping experience and if you want to see exquisite fashion in the heart of Shinjuku then you can’t go wrong by visiting this amazing department store.

ALL IMAGES MODERN TOKYO TIMES

http://www.lumine.ne.jp/shinjuku/   Lumine

SELECTION OF STORES IN LUMINE 2

http://www.anteprima.com/

http://www.jillstuart.com/

http://www.bannerbarrett.biz/

http://www.jewelchanges.jp/

http://www.samantha.co.jp/

http://abahouse.co.jp/english/accessory/grappe-bannister/

http://www.united-arrows.co.jp/index.html

http://www.frame-works.co.jp/index_n.html

http://blog-s.frame-works.co.jp/  Spick and Span official blog

http://www.adametrope.com/

http://www.lanvin-en-bleu.com/

http://stun-l.com/brand/index.html

http://www.kariangpark.jp/

http://fray-id.com/

http://www.peachjohn.co.jp/pj/english/about/

http://www.nanouniverse.jp/

http://www.rolladex.co.jp/nombreimpair/

http://www.liptional.com/

http://www.baycrews.co.jp/index.html

http://parici-ambidex.jp/?eid=114

http://www.raguel.co.jp/shop.html

DEPARTMENT STORES

http://maruione.jp/en/  Marui Online Shop

http://www.takashimaya.co.jp/shinjuku/store_information/  Takashimaya  

http://info.keionet.com/foreign/index.html  Keio Department Store

http://www.odakyu.jp/english/sightsee/shinjuku/index.html  Odakyu Department Store and Tourist Information

http://www.shinjuku-mylord.com/  Mylord

http://www.japan-guide.com/e/e3011.html    Information about Shinjuku

http://www.isetan.co.jp/icm2/jsp/store/shinjuku/info/iclub/index.jsp  Isetan  

FASHION PHOTOS

http://www.chictopia.com/snidel/fashion

http://tokyofashion.com/photos/?location=Shinjuku   

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 
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Posted by on November 8, 2011 in Japan

 

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Shinjuku: vibrant architecture, exquisite department stores and lovely gardens

Shinjuku: vibrant architecture, exquisite department stores and lovely gardens

Lee Jay Walker

Modern Tokyo Times

The ultra-modern Skyscrapers in Shinjuku are a stark reminder of the economic power that emerged in Japan from the 1960s onwards until the bubble economy of the last twenty years.  However, in Tokyo it is hard to imagine that Japan’s economy keeps on going from small economic growth to stagnation and back to minor growth.

Therefore, when you arrive in Tokyo or if you are a Tokyoite it is abundantly clear that this city is dynamic and the environment is based on modernity, high octane shopping and despite the huge numbers of people the city keeps on ticking.

Amidst all the modernization are gems which remind you of the past and this is especially applicable to architecture, Shinto shrines and Buddhist temples.  Also, the stunning gardens are often linked to a rich history because each exquisite garden will have its own history and special factor behind the refined layout.

The huge skyscrapers in Shinjuku are amazing and the ultra-modern architecture is visually pleasing.  When I first visited Shinjuku I could imagine Blade Runner and this part of Tokyo made London and Manchester seem miniscule when it came to power and size.

Also, the shopping complexes are huge and you have many top notch fashion companies and department stores and the quality is exquisite in the upmarket part of Shinjuku.  Therefore, each different department store must compete and create its own image because the market is very competitive and the changing nature of fashion, thinking and lifestyles, means that department stores need to stay a few steps ahead.

Major department stores in Shinjuku and Nishi Shinjuku include Isetan, Keio, Lumine, Marui, Mitsukoshi ALCOTT, Odakyu, Takashimaya and Mylord.  Each department store provides quality of the highest and the service is second to none in the world and Japan is famous for this.  Therefore, you are certainly spoilt for choice in Shinjuku if you like exquisite shopping and of course you have so many different styles of shops and the area changes quickly and caters for a huge variety of goods.

It is unfair to pick any one individual company because they all have a wide selection of brands and I am more familiar with Lumine but also visit Odakyu and Keio often and my visit to Takashimaya was very pleasurable.  Also, I know that Isetan is widely liked throughout Japan and Mitsukoshi, despite setbacks in Ikebukuro after closing their store, is very different in places like Shinjuku, Nihonbashi and Ebisu. In truth, Ikebukuro clashed too much with the nature of Mitsukoshi and this department store is vibrant in Shinjuku. 

The Mylord complex is also a great place to relax and it is affiliated with Odakyu and during my early time in Tokyo it was my main place for hanging out in Shinjuku.

Marui One will appeal to fashion lovers because of the sheer diverse nature of this department store which caters for a whole spectrum of fashion.  This applies to catering for Tokyo fashion, fantasy fashion, modern kimono, princess fashion, casual styles, romantic designs, unique styles, Visual kei, Gothic, Lolita and dreamy fashion. 

Shinjuku train station is the busiest in the world and clearly you can imagine from this fact alone that central areas are awash with people.  Therefore, Shinjuku Gyoen is a welcome place to visit in order to escape the madding crowds, to take a welcome break from shopping or to visit only this part of Shinjuku. After all, the gardens are extremely beautiful and varied within Shinjuku Gyoen and I often just visit the gardens and have a quiet coffee and then return to more sedate parts of Tokyo.

Shinjuku Gyoen in history was an imperial garden but this changed after World War Two and it became a national garden with pre-eminence in Tokyo because of its prime location and the garden size is very large.

Within Shinjuku Gyoen you have three diverse styles and this applies to English landscape, French formal and traditional Japanese.  These distinct styles mix delightfully and the traditional Japanese tea house is an elegant feature within the gardens.

The whole park is a great place to relax and witness many stunning views and the ponds express the natural beauty in more detail.  Also, the three different garden styles mingle well within the whole complex and the pond areas are delightful and will lift up the spirits of all who view the natural beauty on display. 

The sheer size of Shinjuku Gyoen also means that you have many quiet areas and you can block out all the stresses of life.  Or if life is already going great then you will feel even better because you can spend hours by yourself or with friends and just enjoy your special day in such sublime and lovely surroundings. 

Overall, Shinjuku is full of energy and for tourists it is a must place to visit and the nightlife is very vibrant.

 

http://www.env.go.jp/garden/shinjukugyoen/english/index.html Shinjuku Gyoen

http://tokyofashion.com/photos/?location=Shinjuku Fashion photos 

http://maruione.jp/en/ Marui Online Shop

http://www.takashimaya.co.jp/shinjuku/store_information/ Takashimaya

http://info.keionet.com/foreign/index.html Keio Department Store

http://www.odakyu.jp/english/sightsee/shinjuku/index.html Odakyu Department Store and Tourist Information

http://www.lumine.ne.jp/shinjuku/ Lumine 

http://www.shinjuku-mylord.com/ Mylord

http://www.japan-guide.com/e/e3011.html   Information about Shinjuku

http://www.isetan.co.jp/icm2/jsp/store/shinjuku/info/iclub/index.jsp Isetan

http://moderntokyotimes.com (please visit)

 
 
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Posted by on June 14, 2011 in Japan

 

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