Tokyo fashion in Shinjuku: Marui One is amazing for Lolita, Kawaii, & other unique styles
Sarah Deschamps and Lee Jay Walker
Modern Tokyo Times
In Tokyo the names of Laforet Harajuku, Shibuya 109, and Marui One, stand out for being amazing stores to visit when it comes to fashion. If you adore kawaii fashion, Goth styles, punk, Gothloli, Lolita, Visual Kei, and so forth, then Mauri One in Shinjuku is a must. After all, the choice available is amazing and the environment blends well with the many boutiques which provide fantastic styles.
Famous boutiques which have enhanced the Tokyo fashion vibe can be found in Marui One because clearly they understand the significance of this major department store in the heart of Shinjuku. Indeed, it is thanks to some of these boutiques that the fashion industry in Japan is so famous internationally when it comes to unique styles. After all, many of the boutiques in Marui One have enabled the unique fashion trends of Tokyo to expand internationally.
Of course, the same boutiques can be found in other department stores and are located in many other cities. However, it is the unique fashion angle of Tokyo which attracts the younger generation from all over Japan and internationally. Yes, other major cities like Osaka and Kobe are blessed with stunning fashion districts and often alternative trends have begun in Osaka. Yet internationally it is the streets of Harajuku, Shibuya, and Shinjuku, which hit the headlines when it comes to youth culture, subcultures, and the latest trends in fashionable Tokyo.
In fairness, it is a little harsh on Kansai because it was this area that was the initial bedrock of Lolita fashion in Japan but internationally Tokyo gets more international attention than Osaka. Early boutiques which began this movement many decades ago applies to Milk and Pretty (known as Angelic Pretty in time), Pink House, The Stars Shine Bright, and Metamorphose temps de fille.
Therefore, turning back to Marui One it is clear that the strong background of some of these boutiques have enhanced the growing reputation of this department store in Tokyo. Marui One also took a unique approach and collectively it is working like “a dream ticket.” Given this, stunning boutiques including Angelic Pretty; Metamorphose; Baby, The Stars Shines Bright; Alice and The Pirates; h.Naoto; Jesus Diamante; and many others, moved into Marui One because they understood the dynamics of this amazing store.
Angelic Pretty comments on their website that “Angelic Pretty provides adorable clothing covered in lace, frills and ribbons like that of the fairytale princess you dreamed about as a little girl. We want girls to never lose sight of that dream — And this is a brand for girls who want to keep that dream alive.”
Metamorphose comments that “Metamorphose is an adorable brand of Lolita fashion made for everyone, best described as EGL or Elegant Gothic Lolita.”
“Almost everyone has the desire to “transform” one’s self, be it into an angel, someone who is more elegant, or even back to the time they were a little girl. With this concept in mind, we created the Metamorphose brand. In order to assist you in your “transformation”, while not being a slave to the current fashion, we continue to conceive cute EGL fashion.”
In truth, the companies highlighted in this article are real treasures because they stand out for being unique and providing a different angle to the diverse Tokyo fashion scene. Therefore, if you want to feel the vibes and unique styles of Tokyo then a visit to Marui One is a must because you have so many different styles to view. Also, the quality of the clothing stands out and the color schemes, creative angle, and unique thought patterns are clear for all to see.
In an earlier article by Modern Tokyo Times it was stated that fashion at Marui One applies to “…fantasy fashion, romantic designs, modern kimono, Gothic Lolita, Sweet Lolita, dreamy fashion, casual styles, visual kei, and other amazing trends. Therefore, Marui One is like “a mirror” of parts of Harajuku because this store is internationally famous. Marui have many different stores in Shinjuku (and throughout Tokyo) but Marui One stands out because of its individualism.”
Therefore, if you adore fashion then a visit to Marui One is most rewarding.
Baby, The Stars Shine Bright